For this summer edition of Pitti Uomo, Promas the Fédération Française de l'Habillement Masculin and Defi renew their collaboration and support the participation of 20 of the 26 French brands at Pitti Uomo 108.
FRENCH BRANDS AT PITTI UOMO 108
Florence, Fortezza da Basso — June 17–20, 2025
* Supported By Defi
FUTURO MASCHILE
Caleb Paris * / Chapal * / De Bonne Facture * / Paul & Joe * / Ron Dorff / True Tribe *
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SUPERSTYLING
Again* / American Vintage / Armor Lux / Daytona 73* / Edouard Paris* / Emile Garçon*/ Iron & Resin* / Jagvi Rive Gauche / Llosa* / Olow*/ Very Rare*
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FANTASTIC CLASSIC
Figaret Paris* / Maison Montagut
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DYNAMIC ATTITUDE
Bombers* / Le Temps Des Cerises* / Patrouille De France* / Project X Paris / Redskins* / The Hideout Clothing*
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On this occasion Modem is delighted to highlight four of these French brands: Ron Dorff, Emile Garçon, Figaret Paris, and The Hydeout Clothing
Click on the designers' images to open their Instagram
RON DORFF
Upgrading iconic must-haves aligning Swedish functionality with French style, Ron Dorff upgrades iconic menswear must-haves including sportswear, loungewear, underwear and swimwear. The result is perfect pieces with an athletic heritage that perform flawlessly whether worn at the gym, at home or at work.
EMILE GARÇON
(re)born collection by Emile Garçon: “because there are many lives in one life” this collection is entirely created from rare clothes hunted in thrift stores & scarves from end-of-stocks. all (re)invented, (re)sewn, (re)doubled, (re)worked by hand in small factory of expert women, and (re)embroidered in an original way so that each model is unique! ethical and ecological, this collection marries the air of time and upcycling to (re)invent a new way of making fashion and dressing. abolishing the «old-fashioned», waste, this creative and committed gesture, resolutely turned towards sustainable development, (re)gives a future to the clothes of the past.
FIGARET PARIS
Figaret takes flight this season with a collection inspired by the golden age of aviation, refined leisure, and sun-soaked escapes. from the cockpit to the country club, each piece channels timeless elegance and bold modernity. Structured silhouettes meet soft, luxurious fabrics—sourced from the finest italian and japanese mills—for effortless sophistication. The journey continues through lush green lawns, coastal villages, and the pastel glow of 1970s Miami. Breathable linens, seersucker textures, and vibrant tutti frutti shades infuse the wardrobe with lightness and playful charm. Figaret’s iconic shirts are reimagined with distinctive collars—like the carl, delta, and convertible styles—perfectly tailored for the season.
THE HYDEOUT CLOTHING
This collection captures the essence of peak summer, a time when flowers are in full bloom and growth is abundant. Revisiting our iconic opium poppy flower in new colorways, "We Grow" symbolizes our collective growth as individuals and as a brand.”
PITTI UOMO 108
JANUARY 17- 20, 2025
Fortezza da basso - Firenze
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© Modem