Just days before closing, the attendance figures for buyers and visitors at the 108th edition of Pitti Immagine Uomo confirm the positive forecasts made beforehand and send a strong signal to the entire men’s fashion and lifestyle industry and the international market. The men's fashion event closed its summer edition with over 11,400 buyers and 15,000 visitors; foreign buyers increased by nearly 3% compared to June 2024, approximately 5,450, while Italian buyers registered a slight drop due primarily to national transport strikes.

"When President De Matteis opened the fair, speaking about our exhibitors’ courage and sense of responsibility, he was addressing the entire fashion world, and men’s fashion in particular: businesses, organizers like us, and the media," commented Raffaello Napoleone, ceo of Pitti Immagine. "This is our way of responding to challenges: Pitti Uomo is both a symbol and a concrete tool for promoting and developing trade, in every economic phase, even in transitional periods like the one we may be going through right now."

"The most significant growth came from outside Europe: first and foremost, the United States and China, followed by Japan and other Southeast Asian economies. We also recorded promising growth from key markets that had previously shown limited participation, such as Australia, Brazil, and India. Countries from Eastern Europe and the Middle East also performed very well, as did new markets in Central Asia. All of this confirms that Pitti Uomo is not only a sensitive barometer of commercial trends but also, very often, the landing place for the new wave of top-tier menswear buyers," concluded Napoleone.

"It’s not just about the numbers. The atmosphere over these four days has been truly positive, right from the start. The main credit goes to the more than 740 exhibitors who believed in the fair and invested in it with collections that blend heritage craftsmanship with innovative creativity, and that infuse modern relevance and functionality into diverse expressions of men’s style," said Agostino Poletto, general director of Pitti Immagine. The event focused on international collaborations, from the spotlight on Korean fashion and lifestyle in the new Code Korea section, to Scandinavian Manifesto, to the excellence of Japan’s J∞Quality, the creativity of China Wave, and the presence of French brands supported by Promas and Spanish labels through Icex, all the way to our support of Ukrainian fashion with Angel for Fashion. Among the novelties, the Becycle section, a new area dedicated to the world of cycling and urban lifestyle.

The nearly 130 events featured on the calendar animated the fair, from Homme Plissé Issey Miyake, guest of honor, with an event at Villa La Petraia; to the runway presentation by the Korean brand PAF (Post Archive Faction), guest designer at the Stazione Leopolda, which also hosted a special event by the Japanese label Children of the Discordance; and finally, the menswear debut of rising Italian designer Niccolò Pasqualetti, who presented his collection with a show at the Teatro del Maggio.

Next Edition
Pitti Immagine Uomo 109
January 13 - 16, 2026
Fortezza da Basso - Firenze