The new List Seoul edition will take place from July 16 to 18, 2025, in the showroom organized by KO&LEE at Monaco Space in Seoul. On this occasion, Promas – the French Men's Fashion Federation, supported by DEFI, will highlight a selection of promising French brands presenting their Spring Summer 2026 men's collections: 3.Paradis *, Mouty *, Ouest Paris *, Maison Laulhère and Pièces Uniques *. Four of these brands (*) benefit from "BOARDING PASS." a specific and tailor-made Promas mentoring program.
More > Boarding Pass.
Click on the designers' images to open their Instagram profiles.
3.PARADIS
For Spring-Summer 2026, 3.Paradis presents a deeply introspective collection that meditates on the illusion of time and the ephemeral nature of existence, through the timeless imagery of the desert: vast, silent, and infinite. 3.Paradis delivers its most intimate and philosophical collection to date. Stripping away distraction, it centers what is universal yet unspoken: our vulnerability, our longing, and our acceptance of life’s beautiful impermanence.
LAULHÈRE
Founded in 1838 at the foothills of the French Pyrenees by Lucien Laulhère, Maison Laulhère began manufacturing berets in 1840. Since then, the brand has never stopped producing this mythical object, the beret, which is the result of a unique ancestral heritage and a know-how which is now only held by a handful of passionate people.The ambition is to tirelessly modernise the beret and bring it to the forefront, year after year, while perpetuating the priceless heritage of which they are today one of the last guardians.
MOUTY
Founded in October 2018 by Bertille and Thomas, Mouty reinterprets the codes of the masculine wardrobe by offering an instinctive fashion, combining in a bold and subtle way, the «street tailoring» and the «soft masculinity». Mouty builds a cool and harmonious world, challenging standards with unbridled creativity while remaining true to its urban roots. For this collection, they wanted to talk about spirituality and unity, talk about a collective united under the same banner: that of humanity. Defending a certain idea of brotherhood at a time when everyone is opposed. A benevolent community, free, transcended in a cloud of idealism and cerebral sophistication.
OUEST PARIS
Story. Founded in 2022 by Arthur Robert, OUEST Paris is a mix of a designer brand, streetwear and de- nim, a mix of Paris, Biarritz and a dreamed California.
Materials. Raw denim, skate-inspired pieces, folk volumes, workwear details and durable fabrics.
Products. A cool and creative complete wardrobe, with most products being manufactured within the EU, and at the fairest price possible. Proudly based in a multicultural city, OUEST Paris is fully aware of the environmental and societal issues of our times.
PIÈCES UNIQUES
Pièces Uniques, founded in 2016 by Edmond Luu, is a Parisian brand that blends clean design and storytelling. Initially a school project, the brand grew thanks to his ambition and ingenuity, while refining his artistic vision during his time at Dior. Edmond Luuhas envisioned «CLUB POUR HOMME» as a sanctuary where individuals from all walks of life can gather and connect. This collection is more than just fashion; it’s a tribute to those unique spaces where people come together, irrespective of their professions or daily routines.
More
List Seoul
By appointment : e-mail
July 16 -18, 2025
Monaco Space
B1, 397 Seocho-daero, Seocho-gu, (Gangnan Daegwan) - Séoul
© Modem