For years, The Supreme Group has been supporting the industry with the Supreme Women&Men order platforms in Düsseldorf and Munich as a partner for high-quality, exclusive, and progressive brands. The team around Aline Müller-Schade listens carefully to what the market needs and acts with energy and vision, which emphasizes the relevance of Supreme Women & Men at both locations. The focus of the next editions will be on the trends for spring/summer 2026.
The German clothing market will remain an important consumer goods market in 2025. Slight sales growth is forecast for 2026. The structure is diverse; international fast fashion giants meet medium-sized brands with strong regional roots. There are also exciting labels, International brands, newcomers, and strong niche providers that create exclusive and customised product ranges. Sales channels such as multi-label stores, chain stores, e-commerce, and mono-label stores characterise the market.
"We don't have a crystal ball, but there are clear parameters that can favour success in the long term," said Aline Müller-Schade, managing partner, The Supreme Group. "It's about readjusting individual parameters, consistently focusing them on the customer. It's about clear product ranges, conscious decisions in favour of quality rather than arbitrariness, even if this doesn't always correspond to the fastest trend, but follows your line. Those who counter price pressure not with interchangeability, but with profile and attitude, create differentiation. Commitment means thinking of your location as a place of experience, with events that go beyond pure sales promotions, with local co-operations and services that last. And embedded in a cultivated community, both online and offline, that creates proximity and enables loyalty," she adds. "In the end, it's about more than just products. It's about enthusiasm, passion, and personality, as we also offer at Supreme Women&Men. This is precisely where the great strength of bricks-and-mortar retail lies: in proximity, reliability, and authenticity."
The Supreme Women&Men Düsseldorf July edition welcomes Armani and the label A|X Armani Exchange, which already celebrated a successful launch last season. Max Mara GmbH is also focusing on the platform and presenting a strong brand portfolio: Max Mara, Marella, Emme, Pennyblack, Persona by Marina Rinaldi, and Max Mara Beachwear. The Kirsten Klauser agency will be there for the first time with two stands and the brands Majes-Tic Filatures, Les Tricots De Léa Paris, Blooming, Maurizio Mykonos, Mirror In The Sky, and Baindoux, as well as the Reinhard Schürenberg agency with the brands Paoloni, Ferrante, Orian, Acqua del Conero, del Vecchio, and Mon Art. Other brands include SUn68, Vanessa Bruno, Stephan Boya, Add, Schwister, Niu, Viamailbag, Isabelle Blanche, Aida Barni, Lloyd, Lorena Paggi, Ragno, Mucho Gust, Pamela Henson, Prinz Berlin, Sassenbach, Susanne Bommer.
Supreme Women&Men Düsseldorf
July 18 - 21, 2025
KWS 117/119 - Kaiserswertherstr
Supreme Women&Men Munich
August 2 - 5, 2025
MTC world of fashion / Haus 1
