White, the women’s fashion trade show and international B2B showcase dedicated to innovation and research in the fashion world, returns to Milan from September 25 to 28, 2025.

The event will be held under the patronage of the Municipality of Milan and supported by the Ministry of Foreign Affairs and International Cooperation (MAECI) and ICE-Italian Trade Agency for the Promotion and Internationalization of Italian Companies, in partnership with Confartigianato Imprese. The exhibition will take place in the heart of Milan’s Fashion District, in Via Tortona, with a renewed format focused on innovation, sustainability, and the high quality of the Spring/Summer 2026 collections.

The September edition will be in partnership with RLC Global Forum, the international platform shaping the future of retail, wchich sees the launch of the RLC Fashion Summit. This invitation-only event, set to take place at Mudec on September 25, will bring together CEOs and fashion business leaders from across the world, offering an opportunity to explore the structural forces reshaping the global fashion economy.

“With the launch of the RLC Fashion Summit in Milan, we are creating an influential platform that goes beyond trends to address the structural forces reshaping the fashion economy worldwide,” said Panos Linardos, chairman of RLC Global Forum. “The global industry stands at a rare inflection point, and this exclusive summit offers a space to confront these shifts openly, collaboratively, and with the urgency they demand.”

White will once again be a key hub for international fashion, offering buyers, trendsetters, journalists, and influencers a unique opportunity to explore a blend of creativity, elegance, and innovation, always in dialogue with global trends. The event will mark the natural evolution of the ExpoWhite project, launched in 2022, which aims to provide visibility and commercial support to businesses from emerging markets beyond traditional fashion geographies. The exhibition spaces will host selected brands from China, India, Brazil, Armenia, Romania, Qatar, and Spain.

In the Base venue, returns Inside White, an area featuring an open-space layout built with iron elements and a minimalist yet striking architectural design. This space will be dedicated to clothing and accessories brands, highlighting their unique identities and offering visitors an immersive and seamless experience.

Thanks to a new partnership with the Talents International Association, White is strengthening its presence in Eastern European markets, with an increase in buyers and industry professionals coming from these regions, drawn by the innovative and international offering of the exhibition.

“In this time of deep rethinking, fashion needs to build new connections and alliances beyond conventional markets. For this reason, we are very active in the Middle East, India, and South America, while also including targeted initiatives in Eastern Europe. Eastern European buyers have a deep passion for fashion, and the quality of their stores is recognized globally. These markets are destined to shine again in all their greatness, and we will be at the forefront, ready to seize every opportunity that comes our way," said Brenda Bellei, ceo of M.Seventy-White.

White Milano
September 25 – 28, 2025
Tortona Fashion District
20144 Milano