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Romanian brand Hamza expands retail network with new Romania stores opening
by Modem – Posted July 31 2025
© Modem

Romanian women's clothing brand Hamza continues global expansion. After planting roots in Asia, Italy, and the Middle East, inside prestigious boutiques, the label, founded five years ago by Romanian Stefan Hamza, is focusing on new openings to consolidate its brand awareness and presence in high-end wholesale.

In addition to the flagship store in Bucharest, located at Spatarului 41, inaugurated in 2020, and the store in the Afi Cotroceni mall, one of the most prestigious shopping destinations in Romania, Hamza adds two new stores, the next big step in the brand’s global growth plan. The first, opened last May, in Afi Brașov, and the second, opening in a few days, in the City Park Wall of Constanta, a city situated in the south-east of Romania, on the western coast of the Black Sea, with a surface area of 210 square meters. But that's not all. The label is also set to open its fifth store in Bucharest by the end of 2025. Hamza will also be available on Farfetch.

The launch of the men's line for the fall-winter 2025/26 collection marked a significant evolution for the brand, continuing to record substantial growth. With an annual turnover of 800 thousand euros in 2024, the brand expects to reach 1,5 million in 2025, supported by retail and wholesale expansion, the interest from international buyers and consumers, and a strong distribution strategy with Studio Zeta, the Milan-based showroom founded in Florence in 1983, specializing in supporting emerging and established brands in their expansion into global markets.

Founded by visionary entrepreneur Stefan Hamza, the Hamza luxury clothing brand prioritizes well-being and the planet. All garments are crafted from organic cotton and utilize sustainable production methods; they are designed to be exceptionally durable, featuring high-quality embroidery, fabric, and manufacturing. This longevity not only ensures a lasting positive impact on the wearer but also reduces waste and helps protect the environment.

Hamza worldwide distribution @ Studiozeta
Sales Campaign SS26
September 07 - October 17, 2025
via Friuli 26
20135 Milano




Photo: Hamza FW 2025/26

© Modem