White, the Milanese women’s fashion exhibition, returns from September 25 to 28 in the Tortona Fashion District with new projects and innovative setups, confirming itself as a creative hub aiming for brand growth.

The event will take place in the heart of the Tortona Fashion District, with a modern format focused on innovation, sustainability, and high-quality proposals for the Spring/Summer 2026 season. A total of 364 exhibitors will welcome an audience of buyers, trendsetters, journalists, and influencers, 55% from abroad and 45% from Italy. Exhibitors have increased by 22% compared to the last two editions.

This season, the Milanese tradeshow will also partner with the RLC Global Forum, which on September 25 will host its first RLC Fashion Summit at Mudec. A decisive step toward building an increasingly strong, dynamic, and innovation-driven international network that strengthens the future of fashion. “With the launch of the RLC Fashion Summit in Milan, we are creating an influential platform that goes beyond trends, tackling the structural forces reshaping the fashion economy globally,” said Panos Linardos, president of the RLC Global Forum. “The global industry is at a rare turning point, and this exclusive summit offers a space to address these changes openly, collaboratively, and with the urgency they demand.”

A significant increase is also expected in the presence of international buyers from key markets such as the UAE, Saudi Arabia, USA, Canada, Belgium, the Netherlands, Japan, Spain, Germany, Austria, Hong Kong as well as India, Greece, Ireland, Poland, UK, Portugal, and Switzerland.

Among the missions of M.Seventy, the society owner of the White brand, which celebrates its 20th anniversary, is supporting Saudi designer Tala Abukhaled with her brand Rebirth. On the occasion of the third edition of Riyadh Fashion Week, taking place from October 16 to 21, 2025, M.Seventy will partner in managing the Designer Wholesale Showroom, the business hub of the event promoted by the Fashion Commission of the Saudi Ministry of Culture.

The expansion into new markets also continues with the natural evolution of ExpoWhite, a project launched in 2022 to offer visibility and commercial support to emerging brands outside traditional fashion circuits. The exhibition spaces will showcase selected brands from Armenia, Brazil, China (through Yifa), India (with designers selected by the Fashion Design Council of India), Qatar (in collaboration with the fashion and culture incubator M7), Romania, and Spain (thanks to the support of Icex España Exportación e Inversiones del Sudafrica. Five brands will be the stars of the Secret Rooms, special spaces that invite visitors to discover emerging talents: from the UK, Clara Pinto; from Estonia, Carolxxott; from Colombia, Maz Manuela Alvarez; from Saudi Arabia, Rebirth; and from Denmark, René.

In the Basement area, dedicated to research collections, the London-based brand Dreaming Eli will be among the participants. In the Loft spaces, Alexy Agency Showroom will present a distinctly international selection, while Giemmebrands Corporate Showroom will highlight an offering rooted in Italian style.

“The M.Seventy strategy, launched in the post-pandemic period, is now showing clear and concrete results. An evident sign is the arrival, for the first time in Europe, of the Retail Leader Circle, a highly prestigious milestone," said Massimiliano Bizzi
President and Founder of White. "Working closely and creatively with emerging designers from Saudi Arabia, Qatar, and India is an extraordinary stimulus for me, and I am sure that soon we will see them on the most important catwalks. The growth strategy of M.Seventy started several years ago, today sees us committed not only to White, but also in supporting the development of fashion in countries with strong growth potential. It is a great source of pride for us, as is the opportunity to bring White brands to these markets that hunger and thirst for fashion.”

White will also continue with the Istituto Marangoni I’m Talent Showroom project, returning in September 2025 after the success of the September 2024 edition and the February 2025 digital edition. This edition, in the Daylight space inside Superstudio at Via Tortona 27, around fifty brands from White Resort will return, and Inside White will be in an open-plan space at Base at Via Tortona 54.

White Milano is sponsored by the Lombardy Region, the Municipality of Milan, and supported by the Ministry of Foreign Affairs and International Cooperation (Maeci) and Ice - the Italian Trade Agency for the promotion and internationalization of Italian companies, in partnership with Confartigianato Imprese.

White Milano
September 25 – 28, 2025
Tortona Fashion District
20144 Milano

Photo: Rebirth