After presenting their collections at Seoul Fashion Week Spring/Summer 2026, several emerging Korean designer brands are continuing their international sales campaigns during Milan Fashion Week. Among these brands, today we are pleased to highlight some from K-Collective, the platform that has evolved in recent seasons thanks to the synergy established between Studiozeta showroom in Milan, Showroom by Violet in Seoul, and the Korean group Shinsegae Hyper Ground, with the support of CSM Camera Showroom Milan.
September 22 – 29, 2025 > Via Friuli 26 - 20135 Milan
K-Collective at Studiozeta: Asparagus_, Blr Bluer, Fibreno, Hagahi, Ioedle, Mer Mer, Seokwoon Yoon, Stimilon, Skuky, Ti:baeg, Toitt, Tripleroot.
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Focus on: Fibreno, Mer Mer, Skuky, Tibaeg, Toitt.
Click on the brands' images to open their web-sites.
FIBRENO
The brand was founded in May 2013 in Seoul. Their concept focuses on color combinations and minimalist designs for everyday life. Fibreno initially became known for its exclusive leather stationery, characterized by unique colors. In 2016, they launched their Fibreno bag line, entering the fashion sector. They are now continuing to grow, also expanding into chic women's shirts, polos, and knitwear.
MER MER
Mer Mer is a womenswear brand launched in 2024 by designer Jihye Lee, targeting customers in their 20s to 40s. It presents simple and sophisticated designs, mainly using a classic color palette of black, blue, and white.
SKUKY
Skuky is a fashion brand blending streetwear aesthetics with experimental design.Focuses on a gender-neutral/unisex line, wearable by both men and women. Reinterprets everyday essentials (hoodies, T-shirts, pants) with bold graphics, asymmetric cuts, and unique details. Aims to create looks that are playful yet edgy, reflecting individuality.
TIBAEG
Tibaeg is a brand that, through multifarious and colorful graphics, expresses the most tender human emotions. Their found poetry in the way a tea bag infuses its flavors and colors into the water, releasing its sweet aroma and color. Unique colors and graphic elements inspired by nature evoke romance and nostalgia. The talk is about elegance that does not lose girlishness under the theme of love, which is an unchanging value.
TOITT
Toitt’s new collection Bound Flow begins with the coexistence of constraint and movement. Inspired by Jeff Muhs’ artwork The Gardener’s Dilemma, the collection reinterprets the tension and harmony created by the solidity of concrete and the flexibility of a rubber hose.
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