Pitti Immagine unveiled the third guest designer for the winter edition of Pitti Uomo, the menswear trade show scheduled for January 13 to 16, 2026. The protagonist of the special event will be Japanese designer Shinya Kozuka, the creative force and founder of the eponymous brand Shinyakozuka. On this occasion, the Tokyo-based designer will present a special project-event in Florence, in collaboration with the Japan Fashion Week Organization.

"More menswear, as interpreted by Shinya Kozuka, a designer of great skill and strong personality. From one collection to the next, the Osaka-born designer explores, deliberately in an elusive way, the subtle boundaries between expression and individuality, between defined forms and modern fluidity," said Francesca Tacconi, special events coordinator at Pitti Immagine. "We are fascinated by the painterly intuition at the heart of his work, and by the non-dogmatic vision that leads him to explore and reconcile worlds that are often far apart. The unique atmospheres of Tokyo coexist effortlessly with the functionality of workwear, hand-painted silhouettes with traditional Japanese uniforms, and craftsmanship with personal sensibility. We can’t wait to discover what Shinyakozuka is creating for his event in Florence next January."

"My design journey began in my hometown, Osaka, seeded in London, watered in Paris, and taking shape in Tokyo. Now, Florence opens another beautiful chapter. I am deeply grateful for this new land and the great honor of being part of Pitti Immagine Uomo," commented Shinya Kozuka.

In 2013, Shinya Kozuka graduated from Central Saint Martins College of Art and Design. After returning to Japan in 2015, the designer started his eponymous brand, Shinyakozuka, and won the Tokyo Fashion Award in 2023. In the brand’s concept, “Picturesque Scenery”, the reference to painterly landscape scenes is essential. The designer’s inspirations and thoughts are depicted in drawings and paintings, with each collection drawing from the scenes in these artworks.


Pitti Uomo 109
January 13 - 16, 2026
Fortezza da Basso - Firenze