Pitti Uomo continues to build on its strong relationship with international projects. At the next edition of the men’s trade show, scheduled from January 13 to 16, 2026, at Fortezza da Basso in Florence, Pitti Uomo has teamed with several organisations to bring a hint of interesting names to Florence.

Among the most successful special areas of the fair, Scandinavian Manifesto returns to Pitti Uomo, bringing the best of Nordic menswear to the Fortezza. Coordinated by Ciff, the area presents the new collections of a selection of leading Scandinavian brands. A series of special networking activities for buyers and press, in the spirit of Scandi culture, is scheduled during the days of the fair.

The seventh edition of the J-Quality project, curated by the Japan Apparel Fashion Industry Council (JAFIC), with special advisory by Hirofumi Kurino and design direction by Masato Koyama from Heugn, will focus on quality Japanese clothing and production areas, featuring a selection of some of the finest Made in Japan manufacturers. This time, there will be a special section with Spiber, the world's first Brewed Protein fiber. The featured companies are: Dai-Ich Knit, Eminent, Kaji Nylon, Marucho, Onward, Sanyo Senko, Sanyo Shokai, Sunline, Tani Seni, and Uchida Ding.

The project led by the Japanese Ministry of Economy, Trade, and Industry, which promotes sustainable production in the leather goods industry in Japan, returns to Florence, bringing a selection of six leather accessories brands to Pitti Uomo. The Sala delle Nazioni showcases the most interesting and virtuous examples of Japanese craftsmanship, capable of combining design and sustainability.

Following its successful debut last season, Code Korea returns to the Fortezza with its special spotlight on contemporary creativity in Korean fashion, design, and cultural experiences. Born from a collaboration between Pitti Immagine and the Korea Creative Content Agency (KOCCA), the project supports and promotes six Korean brands and designers, whose collections will be showcased in the Polveriera. The featured brands: AjobyAjo, BLR, Egnarts, Ordinary People, Seokwoon Yoon, Vegan Tiger.

Contemporary Chinese menswear returns to the Fortezza da Basso thanks to China Wave, the fourth edition of this special area, born from the partnership between Pitti Uomo and the China National Garment Association. At the Costruzioni Lorenesi, a selection of brands and designers will be showcased for "CHIC In Pitti Uomo," an initiative through which CHIC (China International Fashion Fair) promotes Chinese brands that stand out for their quality and aesthetics. The featured brands: A new studio, Amano, Always, Call it a pure day, Joe with lol, Swof care, Times infinity, Weve, Wu rang, Zivgrey.

The special focus on Made in France creativity returns thanks to the collaboration with the French Menswear Fédération and DEFI, the organization for the development of French menswear, which launched Promas LIST, a platform for direct dialogue between buyers and brands. A selection of French brands is present at Pitti Uomo 109, waiting to be discovered. Among the featured brands: American Vintage, Armor Lux, Bombers Original, Cachí, Caleb Paris, Chapal, Corso Mille, Daytona73, De Bonne Facture, Emile Garçon, Francesco Smalto, Iron and Resin, Jagvi, Rive Gauche, JOTT, Le Temps des Cerises, Museum Garments, and The Hideout Clothing.

The Spanish Institute for Foreign Trade (ICEX) promotes Spanish fashion worldwide and supports the participation of a selection of Spanish menswear and lifestyle brands at this edition of Pitti Uomo. Among the featured brands: Andrew, Calce, MWM Mode Wave Movement, Natural World, Scharlau, Viktoria.


Pitti Uomo 109
January 13 - 16, 2026
Fortezza da Basso - Firenze