The 102nd edition of the children's fashion and lifestyle trade show, Pitti Bimbo, which will take place in Florence from January 21 to 22, 2026, launches a new collaboration with the Spanish brand Bobo Choses. "In recent years, Bobo Choses has become the emblem of a new and multifaceted approach to children's wear," said a note from the organisers of the Florentine fair.

This area, the name of which has yet to be revealed, will host collections from Maison Mangostan, Mini Rondini, Piupiuchick, Tinycottons, The New Society, and True Artist, as well as Bobo Choses. It's a space where events and presentations curated by the brands themselves will also be held.

"At the beginning of November, the cross-functional Pitti Bimbo team is engaged in a European roadshow (Naples, Paris, Madrid, Barcelona, London, to be followed by Milan at the end of the month), during which it is presenting the highlights and features of the next edition while at the same time gathering feedback, suggestions, and impressions," said Antonio Cristaudo, commercial director of Pitti Immagine. "This format, launched last spring, intending to foster open dialogue among Pitti Bimbo exhibitors, buyers, and journalists brought together side by side, has created the ideal conditions for these new relationships. We are seeing strong support both for these and for the continued presence of the show's most established brands, such as the Miniconf group (iDo, Ducati, Sarabanda, Minibanda, Roy Roger's), the Falc group (with the brands Falcotto, W6YZ, Naturino, Flower Mountain for Naturino), the Artcraft International group (with the brands Canadian, Crocs, Heydude, Colors of California, Mou), and, among others, Bugatti, Escada, and Aigner."

Following its debut last June, Piazza Pirouette will also return for the January edition. Curated by Katie Kendrick, the project will transform from a bustling summer market into a winter fairy tale: the invitation is to discover new collections from labels such as Goldie+Ace, Sticky Lemon, Stych, Paade Mode, Halcyon Nights, and Bundgaard. At the centre of the Piazza, a new showcase will allow buyers to discover a selection of the latest finely crafted products, ready to order, from brands such as Blue Francis, MoiToiNous, and Forivor, among others. And the second edition of the Pirouette Runway Show, which attracted a huge crowd of buyers and press in June, also returns to the Piazza.

Finally, Pitti Bimbo 102 also features a new edition of the collaboration with The Family Circle, the Hamburg marketplace founded by Nadine Jung, known for its carefully selected accessories and lifestyle items.


Pitti Bimbo 102
January 21 - 22, 2026
Fortezza da Basso - Firenze