After a successful 2025 marked by achievements and international projects, White confirms its consolidated calendar for 2026, articulated into three annual editions: February (February 26 – March 1), June (20–21–22), and September (24–25–26–27), all held in the heart of the Tortona Fashion District.

In February, a strong increase in international buyers from all over the world is expected, with a targeted focus on resources and attention on markets with the highest potential. In particular, the presence of operators from the Gulf countries, Saudi Arabia, Qatar, the United Arab Emirates, and Kuwait, will be strengthened, as well as from Japan and Korea, strategic areas for the international development of Made in Italy and for expanding business opportunities for participating companies.

The February 2026 edition, held under the patronage of the Lombardy Region and the Municipality of Milan, and supported by the Ministry of Foreign Affairs and International Cooperation, will place special emphasis on the contribution of ITA - Italian Trade Agency, a strategic partner together with Confartigianato Imprese.

The valuable contribution provided through Confartigianato is enabling the event to host an even greater number of selected buyers, expand its presence in the most dynamic markets, and offer companies increasingly qualified business opportunities. This commitment confirms the central role of the Agency in supporting the internationalization of enterprises and in strengthening the competitiveness of the Italian fashion system worldwide.

Confirming the importance of a shared, internationalization-oriented strategy, the vision of Massimiliano Bizzi, president and founder of White, also emerges, highlighting the value of networking and activated synergies. “Thanks to the work of its ambassadors, White is assuming a decisive role in bringing qualified buyers into the event. The support of ICE and the synergistic action between the internal team and the international network of collaborators have made it possible to significantly expand the scope of action, intercepting strategic markets and strengthening relationships with high-profile buyers. The constant commitment and the ability to create targeted connections, together with in-depth knowledge of different commercial ecosystems, are contributing decisively to consolidating White's network,” said Bizzi.

Next 2026 editions of White Milano
February 26 – March 1
June 20–21–22
September 24–25–26–27
Tortona Fashion District - Milano