The 109th edition of Pitti Immagine Uomo will take place from January 13 to 16, 2026, at the Fortezza da Basso in Florence. The international fair for menswear returns for the winter season with a range of new features that reflect the evolution of the industry and style. Over 700 brands, including key names, debuting brands, and exciting collaborations, will present their Fall/Winter 2026–2027 collections within the five sections and exhibition spaces. In addition, three highly anticipated brands will take to the runway for Pitti: Soshiotsuki and Hed Mayner as guest designers of this edition, and Shinyakozuka featured as a special event.

Here, there is a selection of events and news not to be missed.

Pittimags
Location: Central Pavilion
Pittimags will return to the Fortezza with a renewed presence: the iconic blue newsstand will be hosted in a new location, the Cavedio on the lower level of the Central Pavilion. Curated as always by Frab’s Magazines, the project will present a new selection of independent magazines dedicated to fashion, art, design, food, beauty, sport, and lifestyle, offering the show’s community an up-to-date, curious, and cross-disciplinary perspective on the most compelling expressions of contemporary periodical publishing.

Consinee presents “Echoes of Craft.”
Location: Central Pavilion, Spazio Carra
Consinee, a Chinese leader in cashmere fibers and precious yarns, returns to Pitti Uomo, promoting experimentation with materials, featuring a site-specific installation at the Fortezza curated by Sara Sozzani Maino together with Georgian designer Galib Gassanoff, in which tradition and artisanal know-how coexist with a surreal vision.

New Standard Japan Leather Project
Location: Sala delle Nazioni
With the name New Standard Japan Leather Project, the project led by the Japanese Ministry of Economy, Trade, and Industry, which promotes sustainable production in the leather goods industry in Japan, returns to Florence, bringing a selection of six leather accessories brands to Pitti Uomo, showcasing the most interesting and virtuous examples of Japanese craftsmanship, capable of combining design and sustainability. Among the featured brands: A Leather, Brightway, Regal Shoe & Co, Taak, Taannerr, Tep_p.

J∞Quality
Location: Central Pavilion, Piano Attico
Pitti Uomo 109 will feature the seventh edition of the J∞Quality project, curated by the Japan Apparel Fashion Industry Council (JAFIC), with special advisory by Hirofumi Kurino and design direction by Masato Koyama from Heugn. The focus is on quality Japanese clothing and production areas, featuring a selection of some of the finest Made in Japan manufacturers. This time, there will be a special section with Spiber, the world's first Brewed Protein fiber. The project will feature: Daiichi Knit Marketing Co., Ltd. – Trenta Settanta; Eminento Slacks Co., Ltd. – Echizenya; Kaji Nylon Inc. – K-3B; Marucho Co., Ltd. – Goodpeople Goodstitching Goodproduct; Onward Kashiyama Co., Ltd. – J.Press; Sanyo Senko Co., Ltd. – Kiivu; Sanyo Shokai Ltd. – Sanyocoat; Sunline Co., Ltd. – Inakadate; Tani Seni, Inc. – Tani Seni; Uchida Dyeing Works Ltd. – Uchida Dyeing Works.

Sebiro Sanpo
Location: UniCredit Theatre, Sala della scherma / January 13, 2026
A special event, in collaboration with Vitale Barberis Canonico, marking the European debut of a Japanese project dedicated to the contemporary expression of formal menswear. The name Sebiro Sanpo comes from the combination of two words: “suit” and “walk.” Starting from the Fortezza da Basso, it will take the form of a spontaneous runway of men embodying masculine elegance who, through the streets of Florence’s historic center, will bring their own vision of tailoring to life. Sebiro Sanpo, launched by a group of six leading Japanese menswear companies, has already held numerous events in Tokyo, Osaka, and Seoul. The one set to take place in Florence, during Pitti Uomo, will be the first “walk-fashion show” in Europe.

Istituto Modartech / Mix & Match - The Art of Making
Location: The Social Hub Florence Lavagnini / January 14, 2026
A creative exhibition of Fashion Design projects. Four thematic areas (leather, knitwear, natural fabrics, and tech materials) combine vision, craftsmanship, and responsible innovation.

Roy Roger’s X Kappa
Location: Central Pavilion, Ground Floor
At Pitti Uomo 109, two Italian icons come together to redefine style on the slopes. Roy Roger’s and Kappa present a ski suit that merges denim DNA with technical innovation. The legendary 6cento jacket by Kappa is paired with a high-performance pant that faithfully reproduces every detail of Roy Roger’s classic five-pocket jeans. The result is a perfect balance between authenticity and performance, where the aesthetics of denim meet mountain-ready functionality.

Soshiotsuki - Guest Designer
Location: Refettorio di Santa Maria Novella / January 15, 2026
Soshi Otsuki, designer of the Japanese brand that bears his name, Soshiotsuki, will be the guest designer. The winner of the 2025 LVMH Prize for Young Fashion Designers will present his distinctive style in Florence through a special fashion show-event. Soshiotsuki also created the outfit featured in the new campaign dedicated to the theme of the next Pitti Uomo.

Hed Mayner - Guest Designer
Location: Palazzina Reale di Santa Maria Novella / January 14, 2026
Hed Mayner, founder and creative director of the eponymous brand, will be the guest designer. For the occasion, he will stage a special runway show in Florence, bringing to life an event in his unmistakable style.


Shinyakozuka - Special Event
Location: Magazzino 07, Fortezza da Basso / January 14, 2026
The protagonist of January’s Special Event will be Japanese designer Shinya Kozuka, the creative force and founder of the eponymous brand Shinyakozuka. On this occasion, the Tokyo-based designer will present a special project-event in Florence, in collaboration with the Japan Fashion Week Organization.

British Brands
Location: Fortezza da Basso
A selection of British Brands will showcase their collection during the upcoming edition of Pitti Uomo. The presenting brands are: Babette Wasserman, Baracuta, Barbour, Carl Friedrik, Charles Tyrwhitt, Cheaney, Crockett & Jones, Croots England, Douglas Hayward, Edward Green, Elizabeth Parker, Elliker, Fox Umbrellas, Hardy & Parsons, Harris Wharf London, Invertère, Jamieson’s of Shetland, John Smedley, Kangol, Leathersmith of London, Loake, Mou, Sanders, Tateossian London, Walker Slater and Cathcart London, Oscar Deen, Lynne Coleman, and Purple Mountain Observatory.

Pitti Uomo 109
January 13 - 16, 2026
Fortezza da Basso - Firenze