Milan Design Weeks
April 2017

Passeggiata: An Airbnb experience of Milan

Passeggiata will present interactive experiences for guests alongside an installation at the private home, Casa degli Atellani.

Casa degli Atellani will act as a gateway for a series of intimate experiences, led by design influencers including JJ Martin, Sam Baron and Rodman Primack. There will also be a special performance by Milan’s Filarmonica della Scala, an illustrious orchestra whose music is famed across the globe, performing for the first time ever at Casa degli Atellani.

For the full PROGRAMME OF EXPERIENCES click here

Press Breakfast: April 4 from 8.30am to 10.30am

Casa degli Atellani
Corso Magenta 65
Milan

Belgitude

For Milan Design Week 2017 Belgium is Design, have joined forces to take part in the group event A Matter of Perception at Palazzo Litta whose 2017 theme is dedicated to Linking Minds.

Belgitude is a simple declaration of pride in diversity: different historical roots, different languages, different backgrounds, skills and industrial specialities. Fearless to innovate, or to open up new horizons, or to mix identities. This is Belgium.

Elaborating on the 2016 approach, Belgium is Design asked 10 designers to select the companies they wanted to collaborate with. The reasons for their choices are boundless: affinity, continuity or curiosity… Belgitude is about exchanging know-hows, collaborative excellence, friendly dialogues, but most of all, it is about local production, and definitely, about time.

Atelier Lachaert Dhanis (Sofie Lachaert & Luc D’hanis) / Art Casting, Nicolas Bovesse / Keramis, Jean-François D'or / Maison Vervloet, Benoît Deneufbourg / Cruso, Nathalie Dewez / Val Saint Lambert, Jan & Randoald / Labt Laend (Chevalier Masson + Diane Steverlynck) / Valerie_Traan, Xavier Lust / Charles Schambourg By Nacarat, Muller Van Severen / Emaillerie Belge, Julien Renault / Kewlox

Furthermore, six emerging designers represent Belgium at the SaloneSatellite 2017 - Stand A21 - with THE NEW BELGIANS : Romy Di Donato, Nicolas Brevers / Gobo Lights, Coralie Miessen, Paulineplusluis, Pierre-Emmanuel Vandeputte, Laurent Verly.

Press preview - April 3 from 3pm to 7pm
Opening reception by invitation only - April 4 from 7pm to 11pm

Palazzo Litta
c.so Magenta 24
20121 Milan

General Inquiries: Siegrid Demyttenaere
www.belgiumisdesign.be

This third edition of the exhibition explores the theme LINKING MINDS.

Following this concept the courtyard of the Palazzo, the heart of the event, will be interpreted this year by Diller Scofidio + Renfro, the New York-based interdisciplinary design studio that works at the intersection of architecture, visual and performing arts.

For the first time, both courtyards will be connected to a single exhibition, from the main courtyard – where the installation of Diller Scofidio + Renfro will be held – to the Clock’s courtyard creating a unique path to the Litta Theater, the most ancient and still open theatre in the city.

For whole week (4-9 April) Palazzo Litta will, therefore, be enriched by the spaces of the Theatre, the Foyer, the café-restaurant and from the Clock’s courtyard outdoor areas - doubling the surface of the exhibition.

Held in the Theatre the renewed collaboration with Michele De Lucchi, Andrea Branzi and Francesca Balena Arista - for the third year in a row - will investigate the theme of ‘The Aesthetics of Drama’ in the contemporary world.

BISTROT LITTA VENTIQUATTRO - Elisa Ossino Studio signs the interior design of Palazzo Litta’s bar: what is today the meeting point of a patrician and historical residence has been re-imagined in a contemporary and informal way.

EXHIBITORS : Diller Scofidio + Renfro / Michele De Lucchi, Andrea Branzi and Francesca Balena Arista / Belgium is Design / Wb form / Diptyque / Squid / Matter and Muse / Raffaella Mangiarotti and Ilkka Suppanen / Japan Creative / Nude / Valresa with to RED-aede / Ars fabricandi / Intimate Strangers curated by Gulla Jonsdottir / Ichendorf / Garcìa Cumini for Cesar / AuCap / Babled Design / Made a Mano / Paolo Giordano Design / Forme d’Acqua / PLH / Yamakawa Rattan / Punkt / UNIRSM

Press preview: 3 April from 3pm to 7pm
Opening party by invitation only: 4 April from 7pm to 11am
5VIE late night: 5 April from 6pm to 11pm

Palazzo Litta
c.so Magenta 24
Milan

Press Contact: Stefania Silvestri
P : +39 340 49 24 367
silvestri.public@gmail.com
www.damnmagazine.net

www.moscapartners.it

DOUTDESign 2017 - YOUNG DESIGNERS SAVE, CHANGE, DREAM THE WORLD
It is the main design exhibition of Zona Santambrogio: it was born in 2013 to give space to young designers and emerging brands UNDER 35.

Eat Urban, the Design Week Street Food Festval, will be the open-air restaurant of the Fuorisalone. From 10am to 23pm

Headquarter Zona Sant'Ambrogio
via San Vittore 49
Milan

General Inquiries: info@zonasantambrogio.com
zonasantambrogio.com

Armour Mon Amour

The 200 square meter old church used today as a theatre will be transformed to a one week installation full with new experimental work, questioning the relation between hard and soft, in terms of material, production methods, shape and ideas.

Teatro Arsenale
via Cesare Correnti 11
Milan

General Inquiries: P : + 46 (0) 705509181
info@fargblanche.com
www.fargblanche.com

Press Contact: press@fargblanche.com

Fondazione Achille Castiglioni continues its cultural strategy oriented to the organisation and curatorship of exhibitions.

The exhibition “Dimensione Domestica” is curated by Beppe Finessi, the graphic is by Italo Lupi and the setting up by Marco Marzini, who presents also his own interpretation of a domestic space at the entrance of the Foundation.

Fondazione Achille Castiglioni
p.zza Castello 27
Milan

General Inquiries: P : +39 02 80 53 606
fondazione@achillecastiglioni.it
achillecastiglioni.it

A design curated Piazza for creative minds - Curated by Federica Sala

5VIE moves its cultural hub to promote an area characterized by recent architectonical and environmental requalification: Piazza Gorani. The renovation project by the architects Cecchi & Lima Architetti Associati gave new life to the square, which is now a perfect area to rest thanks to the beautiful landscape design, and a meeting point because it opens to the streets behind.

Projects by Sigve Knutson, Sabine Marcelis, Philippe Weber and Matteo Cibic

p.zza Gorani
Milan

Press Contact: P : +39 02 39 62 44 50
press@p-s.it

Love Between Craft & Design

Munna and Ginger & Jagger, design brands from Portugal, present a curated exhibition of their signature handcrafted seating and nature inspired furniture as well the première of 2 films about their brand culture.

From 4 to 9 April @Salone del Mobile Pavilion 6 Stand - E42

7 APRIL 2017 - Palazzo Durini
> 11am > Press Preview + Brunch
> from 1pm to 8pm > Live furniture & exhibition
> 8pm > Cocktail & Party - strictly by invitation

RSVP: urbanmint@alexandrapr.com

Ginger & Jagger and Munna
Palazzo Durini
via Santa Maria Valle 2
Milan

Press Contact: Laura Durr Alarcon
Laura@alexandrapr.com

Press Contact: Isabel Fernandes
isabel@urbanmint.pt

Neri Oxman and her team, The Mediated Matter Group at the MIT Media Lab interprets the heart of Lexus' creative mindset "YET". The 12-winning works for the Lexus Design Award 2017 are also exhibited.



Press Preview: April 3rd from 11am to 6pm
Prize giving ceremony: April 3rd from 7pm to 10pm

La Triennale di Milano
v.le Alemagna 6
Milan

Press Contact: Michele Leva
P : +39 02 34 97 05 14
lifestyle@attila.it

Titled Masterly - The Dutch in Milano Dutch designers, artisan producers and design agencies present themselves in the centre of Milan.
At the fascinating Palazzo Francesco Turati the Dutch pavilion arises again with the best design and artisan craftsmanship the Netherlands has to offer. Excellent Dutch design, fashion and photography has soul and its own identity.
The pavilion functions as a close unity with two distinguished pillars.
In the historic spaces of the Palazzo, historic and contemporary design melt into a breath taking exhibition.
At the contemporary spaces of the Palazzo, Dutch companies and top designers who hold high the banner of artisan craftsmanship and fine design are represented.


Press Preview - April 3 from 4pm to 7pm
Opening Cocktail Dutch Embassy / Consulate-general by invitation - April 4 from 6pm
Cocktail Eigen Huis & Interieur - by invitation - April 5
Dutch tulips will be handed out to the people of Milan - April 9 from 2 pm

Palazzo Francesco Turati
via Meravigli 7
Milan

Press Contact: Giuseppina Flor International Communication and PR
P : + 39 339 22 161 33
press@masterly.nu
www.masterly.nu/inhoud.php?p=7

Held in the Theatre the renewed collaboration with Michele De Lucchi, Andrea Branzi and Francesca Balena Arista - for the third year in a row - will investigate the theme of ‘The Aesthetics’ in the contemporary world.
This project is the result of the students Laboratory of Interior Design at the Design School of the Politecnico di Milano.

This synergy with the architectural and design world will be showed in the Glass Symphony exposition together with 3M FasaraTM glass films and Michele De Lucchi and Andrea Branzi’s models. The setting up of Litta Theatre, conceived and developed for 3M by the architect Paola Silva Coronel will showcase the new 35 fabulous patterns of 3M FasaraTM glass films.

Press preview: 3 April from 3pm to 7pm
Opening party by invitation only: 4 April from 7pm to 11am
5VIE late night: 5 April from 6pm to 11pm

Palazzo Litta
c.so Magenta 24
Milan

Press Contact: Stefania Silvestri
P : +39 340 49 24 367
silvestri.public@gmail.com
www.damnmagazine.net

www.moscapartners.it

Reaching its 7th edition, Milano Design Award 2017 goal is to select and elect the best exhibition project of Milano Design Week, according to four fundamental qualities that define an installation: concept, tecnology, storytelling, engagmente by IED, unicorn and best choice by press.

Coordinated by Elita-enjoyliving Italy, in collaboration with Fuorisalone.it and Ied, with the support of the City of Milan.

Award ceremony by invitation

La Triennale di Milano
v.le Alemagna 6
Milan

Press Contact: P : +39 02 89 09 60 12
design@negrifirman.com

Invisible Outlines

We tend to perceive the existence and positioning of objects by subconsciously following “outlines”, and by distinguishing the“inside and outside” of these contours.
This also means that objects with obscure outlines cannot always be identified as objects, and conversely if outlines are visible, that information which is not visible can be subconsciously supplemented. The exhibition takes this fundamental principle into account, and the following ideas were implemented as a theme. The existence of items are blurred by manipulating outlines in various ways, or the viewers can recognize some existence of an item visually in their minds by making invisible outlines visible.

Opening party by invitation only - April 4 from 7pm to 9pm

Jil Sander Showroom
via Luca Beltrami 5
Milan

Press Contact: Megumi Iino / Akihiro Ito
P : +81-3-5414-3470
info@nendo.jp
www.nendo.jp

Share the Beauty of Simplicit

Istanbul-based global design brand Nude will unveil brand new collections of glassware by three esteemed designers against the Baroque backdrop of Palazzo Litta.
Amsterdam-based Italian design duo Studio Formafantasma, industrial designer Defne Koz and Swiss-based talent Tomas Kral will unveil fresh designs adding to Nude’s contemporary eating, drinking and living collections. All will be displayed in a bespoke setting created by Studio Formafantasma.

Press preview: 3 April from 3pm to 7pm
Opening party by invitation only: 4 April from 7pm to 11am

Palazzo Litta
c.so Magenta 24
Milan

Press Contact: info@garbo.biz
www.nudeglass.com

Rossana Orlandi will hosts several exhibition from cutting edge designers and international brands such Nacho Carbonell, Fernando Mastrangelo, Anotherview, Birkenstock, NLXL, Piet Hein Eek, Se Collection and Scarlet Splendour among the others.


Private views on invitation - April 4/5/6 from 9am to 11am
”Summit Interviews Vol.4, 2016–17” - Wed. April 5, 2pm–3pm

Spazio Rossana Orlandi
via Matteo Bandello 14
Milan

Marco Tabasso
marco.tabasso@rossanaorlandi.com
rossanaorlandi.com

The Swiss technology company Punkt. invites three leading schools (Design Academy Eindhoven, ECAL, Royal College of Art) to design an e-bike, which expresses the brand’s philosophy of “taming technology”.

Palazzo Litta
c.so Magenta 24
Milan

10th Edition - Giro Giro Tondo. Design for Children

Giro Giro Tondo. Design for Children, the 10th edition of the Triennale Design Museum, shows a new history of Italian design, this time devoted to the world of children and to the design and architecture that has been created for them. It includes the games and images that have amused and informed them, the spaces within which they took their first steps, and the objects they used to discover the world.

Concept and coordination: Silvana Annicchiarico
Curators: Francesca Balena Arista, Pietro Corraini, Enrico Ercole, Luca Fois, Fulvio Irace, Paola Maino, Maurizio Nichetti, Alberto Munari, Francesca Picchi, Franca Zuccoli and Monica Guerra
Exhibition design: Stefano Giovannoni
Graphic design: Giorgio Camuffo

Triennale di Milano
viale Alemagna 6
Milan

Press Contact: Damiano Gullì
P : +39 02 72 43 41
damiano.gulli@triennale.org
www.triennale.org/en/

PAST FUTURE - Craft Design in Sardinia
The exhibition offers an overview of the connections, interactions and creative interplay between the various moments of craftsmanship in Sardinia. The convergence of artefacts and video and audio installations creates a unified narrative.

ABET LAMINATI - AN IMAGINARY CITY
An exhibition by Paola Navone, which narrates the materials created by Abet Laminati through technological research and dialogue with the world of design

ACTION GIROMARI - HOUSE OF BIRDS
The exhibition at the "Giardino delle Sculture " of La Triennale di Milano, features 24 works which combine design, creativity and nature

AISIN - THE NEXT FRONTIER IN MOBILITY
Aisin showcases 3 artistic installations to illustrate its solutions for mobility and the society of the future.

COOPERATIVA CERAMICA D’IMOLA - MATERIAL CONNECTIONS
The initiative is divided into 3 sections: the ledwalls exhibiting the work of the talented winners of the Chinese design competition, the Nest Award, the Cooperativa Ceramica d’Imola wall that explores the theme of material connections, and the sculpture cubes

DESIGN ASSOCIATION NPO - ABLE AND PARTNERS JAPAN DESIGN WEEK IN MILAN 2017
DESIGN ASSOCIATION npo organizes for the first time in Italy the "Takumi Exhibition”, part of the "Able and Partners Japan Design Week in Milan 2017".

DESIGN FOUNDATION ISTANBUL - ENTANGLED
Design Foundation Istanbul exhibition "Entangled" sponsored by Koleksiyon, presents 80 selected works by 40 designers and artists from the Design Workshops 2016 programme, including ceramics, glass, felt, papier-mache, jewellery, textile, fashion and lighting design pieces.

ECO-OH! - THE NEW NORMAL BY ECO-OH. LET’S RECYCLE FOR LIFE
Eco-oh! presents a project curated by Lorenzo Palmeri. The installation depicts the road that leads from consumption through recovery to virtuous transformation.

EXPERIMENTADESIGN / ASSIMAGRA - STILL MOTION
Still Motion captures the quest of 5 graphic designers to the meaning of the uncommon material, stone, in the field of graphic design.

FONDAZIONE GRUPPO CREDITO VALTELLINESE - 30/ CREVAL ART GALLERIES 1987-2017 A VISUAL STORY
150 posters, catalogs, invitations and photos of the preparation for 30 years of Creval gallery’s exhibitions.

HONG KONG DESIGN CENTRE - CONFLUENCE • 20+
"Confluence • 20+" is a multidisciplinary exhibition that offers a perspective on Hong Kong's creative ecologies.

KITCHENAID - THE SERIOUS ABOUT FOOD KITCHEN LAB
8 international architects and designers. As many interpretations of the concept of the kitchen.

KOREA CRAFT AND DESIGN FOUNDATION - BETWEEN SERENITY AND DYNAMISM: KOREAN CERAMICS
The Korea Craft and Design Foundation presents an exhibition focusing on the traditional art of ceramics, showcasing the work of some of the most illustrious ceramic masters currently working in Korea.

LEXUS INTERNATIONAL - LEXUS YET
Neri Oxman and her team, The Mediated Matter Group at the MIT Media Lab interprets the heart of Lexus' creative mindset "YET". The 12 winning works for the Lexus Design Award 2017 and the retrospective of Lexus’ ten appearances at Milan Design Week are also exhibited.

OMEGA - SPEEDMASTER 60TH ANNIVERSARY
OMEGA celebrates the 60th Anniversary of the most iconic chronograph ever.

OWAN - THE GIRAFFE CHAIR
The Giraffe Chair is an observatory, an hideout, and a chair, too. A 30-feet high personal retreat offering a new perspective over things.

SANLORENZO - THE SEA IN MILAN
Contamination is the keystone of Sanlorenzo, the first shipyard to involve well-known designers in its interior projects, such as Dordoni Architetti, Antonio Citterio/Patricia Viel and Piero Lissoni.

RIVA1920 - HONEY FACTORY
An experimental project by Francesco Faccin.

Press Preview - 3 April from 11am to 6pm
Grand Opening Night for the Triennale Design Week - April 4 from 8 pm to midnight
Closing Event - 9 April from 5 pm to 11 pm

Triennale di Milano
viale Alemagna 6
Milan

www.triennale.org/en/

NO TASTE FOR BAD TASTE
so Starck, so Bouroullec… so le French Design

The VIA and the French furniture, in partnership with the Institut français, present NO TASTE FOR BAD TASTE a worldwide tour exhibition from 2017 to 2020, with the best of French designers, international stars and promising youg talents in an original scenography by Jean Charles de Castelbajac, underlining the excellence of the art de vivre à la Française.

The goal of the exhibition is to allow the image of the French furniture industry to shine across the entire world.

Opening party - April 5 at 8pm

Institut français Milano
Palazzo delle Stelline
c.so Magenta 63
Milan

Press Contact: P : +39 02 65 75 103
gaia.bregni@grazialotti.com
www.lefrenchdesign.org

Events at via San Vittore 49:
- DOUTDESign 2017 - YOUNG DESIGNERS SAVE, CHANGE, DREAM THE WORLD. From 10am to 11pm
- Exhibitors: Alberto Gallo, Ginevra Taccola, Davide Galli, Sandra Lundberg, Tania Falco, Francesca Liquori, Maria Del Vecchio, Luca Toscano, Sara Monacchi, Maria Testelli, Luca Viscardi, Renske Rothuizen, Carola Pasquino
- Eat Urban, the Design Week Street Food Festval, will be the open-air restaurant of the Fuorisalone. From 10am to 11pm

EXIBITIONS :
- Circolo Filologico Milanese - via Clerici 10: NAKUNA - Aalto University School of Arts, Design and Architecture. Department of Design.. From 10am to 8pm
- Cascina Nascosta - parco Sempione, viale Alemagna: Color zone @ Cascina Nascosta. From 11am to 8pm
- Officine Saffi - via A.Saffi 7: Mia E Göransson. April 3-7 from 10am to1pm and from 2pm to 6.30pm / April 8 from 11am to 6pm / April 9 by appointment
- via Telesio 13: Fondazione Franco Albini
- p.zza Castello 27: Fondazione Achille Castiglioni with Dimensione Domestica atto II°
- via Morozzo della Rocca: Fondazione Piero Portaluppi
- via Matteo Bandello 14/16: Rossana Orlandi
- Parco Sempione - p.zza del Cannone: INHABITS-Design Village. From 10am to 1am
Exhibitors: Area Legno, Biostile, OFIS arhitekti, OFL Architecture, Red Bull, Studio Dedalo Architettura, Suricatta Systems.

Headquarters
via San Vittore 49
20123 Milan

Press Contact: info@zonasantambrogio.com
zonasantambrogio.com

Events co- produced with 5VIE:
- p.zza Gorani: Foyer Gorani Produced by 5VIE by Federica Sala/PS
- via Cesare Correnti 14: Ladies & Gentleman. Organized by PS and Secondome
- Teatro Arsenale - Via Cesare Correnti 11: ARMOUR mon AMOUR
- SIAM - via Santa Marta 18: Petrified Carpets by Studio Ossidiana

Events organized in cooperation with 5VIE:
- via delle Fosse Ardeatine 3: Spazio Sanremo - Cartier Precious Garage
- Piazza Affari: Design Pride - Street Parade
- SIAM - via Santa Marta 18: Venice Design Week
- via Meravigli 7: Palazzo Francesco Turati - Masterly - The Dutch in Milano
- c.so Magenta 24: Palazzo Litta - MoscaPartners con DAMn° Magazine
- c.so Magenta 63: Institut francais Milano - VIA
- via Matteo Bandello 14 - Spazio Rossana Orlandi

5VIE late night: 5 April from 6pm until midnight

3 Press Point + Info Point
Garage Sanremo / via Cesare Correnti 14 / Foyer Gorani - p.zza Gorani
Milan

Press Contact: PS
P : +39 02 39 62 44 50
press@p-s.it
www.5vie.it

Exhibiors:

BRISA – GORANI

- via Bernardino Luini >N°12: Giardino di Santa Valeria - Alma Res
- via Nirone >N°19: Associazione Cuoremilano
- p.zza Torre Gorani: Antes Design
- via Ansperto >N°17: Il Trovatore - Lisa Corti
- via Morigi
>N°13: Wine and Design >N°15: Studio Superfici - MIPA
- via San Maurilio
>N°14: Galleria Gilda - Koh-Sato >N°18: Atelier Zeitgeist >N°19/a: BDDW >N°24: Alberto Levi Gallery ang. via Nerino : Alson Gallery - Gianluca Pacchioni
- via Santa Marta
>N°8: Arjumand, Galleria Rubin - Masiero, Orienthera >N°8/b: Arjumand >N°10: Spazio Big - Christopher Broadbent, Il Lingottino – TBL Furniture >N°12: Aonie Jewels, Wait and See >N°13: OMV Osanna, Madina Visconti di Modrone >N°14: Apparatus >N°18: Accademia Teatro alla Scala - Innovazione on stage >N°19: Funky Table >N°21: Studio Nerino - Giopato & Coombes
- Piazza Mentana >N°3 ang. via San Sisto: Big Apple
- via del Bollo >N°3: Casa dello Zecchiere - Bloft, EDB Design
- via della Zecca Vecchia: Spazio Sanremo - Warm Welcome - viaggio in Italia, Prin London, Studio La Cube, The Ladies’ Room, We Crave Design
- via Nerino: >N°8: Laboratorio Paravicini
- via Santa Maria Fulcorina: >N°17: Matrix4Design
- via Medici: >N°4: Ostello Bello


5VIE late night: 5 April from 6pm until midnight

3 Press Point + Info Point
Garage Sanremo / via Cesare Correnti 14 / Foyer Gorani - p.zza Gorani
Milan

Press Contact: PS
P : +39 02 39 62 44 50
press@p-s.it
www.5vie.it

Exhibiors:

MAGENTA – MERAVIGLI

– Various location: Marco Tabasso
- via Meravigli >N°3: Galleria Meravigli - Victoria + Albert Showroom
- via San Vittore: >N°13: 29 Arts in Progress
- Corso Magenta: >N°12: Casa Rossi – ETHIMO >N°52: Galleria Valentini e Maccacaro >N°96: Pescetta

CESARE CORRENTI

- via San Vincenzo >N°13: AIM- Associazione Interessi Metropolitani
- via Gian Giacomo Mora:
>N°12-3: Cavalli e Nastri Donna e Uomo >N°20: Gardenia Sas
- via Cesare Correnti:
>N°11: Sartoria Bassani >N°14: Diesel Living >N°18: Teatro Arsenale - Farg & Blance
- via Pio IV >N°3: Guido De Zan
- via Lanzone
>N°23: Idea4 Mi >N°53: In Chiostro Creativo Design architettura e città
- via Santa Maria Valle>N°2: Palazzo Durini - Ironically Iconic
- via Disciplini >N°4: La Cucitoria
- p.zza Sant’Ambrogio >N°15: Oratorio della Passione - Local Milan
- via Edmondo De Amicis >N°19: Martina Gamboni Studio


5VIE late night: 5 April from 6pm until midnight

3 Press Point + Info Point
Garage Sanremo / via Cesare Correnti 14 / Foyer Gorani - p.zza Gorani
Milan

Press Contact: PS
P : +39 02 39 62 44 50
press@p-s.it
www.5vie.it

ARTDESIGN @ Fuorisalone 2017 by Venice Design Week is an exhibition of works made by creators and enterprises where art and design mix together.
The exhibition that includes works made of different materials such as glass, metal, wood, fabrics and yarn promotes cultures and handcraft traditions of creators coming from European and non-European countries.

The project: Drawing Glass FABRICA with works by Sam Baron, Giorgia Zanellato, Charlotte Juillard, Ryu Yamamoto, Valentina Carretta, Dean Brown, Forma Fantasma –
Guest designers and works by the designers: Patricia Urquiola for Moroso spa, Sam Baron for Bosa Ceramiche, Richard Yasmine, Rosa Vetrano, WE DON’T DESIGN, JIHYUN DAVID SAVE FOOD FROM THE FRIDGE, TECAstudio Luzli Headphohe Designers Dina Guth & Andrew Lee, Simone Crestani, Irene Maria Ganser, Fanny et Mari, Thomas Dariel, Jacopo Foggini, Daniel Mauron, Nathalie Masset, Carlo Maria Pelagallo, Matteo Parenti, Sophie Dries
Among enterprises: Maison Dada, Atelier Fevrier, Jonix Cube


Vernissage - April 5 from 6pm to 8pm

Palazzo SIAM
via Santa Marta 18
Milan

michela.codutti@venicedesignweek.it

DESIGN PRIDE, the most democratic party of the Milan Design Week, is back. Promoted by Seletti, Wunderkammer and YOOX, the street parade begins at 5VIE with a pop and engaging procession where all are invited.

The PRIDE DESIGN, ironic and colorful procession of floats, music, dance, performances, will pump up the Milan Design Week Wednesday, April 5 from 6pm, going through the 5VIE district and culminating its journey in Piazza Affari with a big final party.

Design Pride: starting point Piazza Castello (angolo via Minghetti), 6pm
Party Piazza Affari: until midnight

Milan

Press Contact: Giovanni Sgrignuoli
P : +39 328 96 86 390
giovanni@paridevitale.com
www.seletti.it

Press Contact: Chiara Valentini
P : +39 348 92 14 456
chiara@paridevitale.com

When the Ordinary becomes Precious

Cartier presents the new Juste un Clou and Écrou de Cartier collections in When the Ordinary becomes Precious, a themed design exhibition held at the Salone del Mobile in Milan.

A pop up installation will explore the theme of appropriating everyday hardware elements as jewellery.

The worlds of form and mechanics collude in the Precious Garage exhibition designed for Cartier by New York-based Puerto Rican visual artist Desi Santiago. Known for his scenic performance work, Santiago stages installations shaped by socio-cultural references to the worlds of nightlife and fashion.

Garage Sanremo
via Fosse Ardeatine
Milan

Press Contact: Elena Bertani
P : +39 02 30 26 651
elena.bertani@cartier.com
www.cartier.it

Press Contact: Paola Uggeri
P : +39 02 30 26 449
paola.uggeri@cartier.com

For its event Zip Zone will be located this year in Milan in the Palazzo della Società d'Incoraggiamento d'Arti e Mestieri in via Santa Marta 18, headquarters of SIAM.

The palace is in the historic centre of Milan and at the heart of an emerging area within the “fuorisalone” which by vocation mixes artisanal and artistic creations. There from 5 to 9 April some of the most exciting emerging brands from Europe, ranging from jewellery to accessories and selected for this event by Zip Zone, will be exhibited for sale. Among those on display will be Dafni Jewellery, Elisabetta Fontana, Rimini Jewels by Roberto Fenzl and Manuela Mussoni, Ulrike Ullmann, eye frames by Luca Pagni, the inventive BR-and leather bags by Benedetta Rusconi and the "shirt jacket”, an original tailoring creation of the Master Franco Puppato.

In addition, Zip Zone has selected the creations of some artists and photographers; works by Damiano Spelta, photos by Piero Mollica and Andrea Mete and paintings by Tal Britt, Barbara Stretti and Serena Ferrari will be on display.

Moreover Zip Zone will host:
• FLUX Laboratory an experimental, multidisciplinary space which nurtures creative work and reflection through encounters with the world of dance, art, philosophy, music, technology, media and businesses.
• the collective "Fuori di Design" coordinated by Materioteca®, where several new designers will participate together with the renowned designer Giorgina Castiglioni.

The exhibition space set up is by Zip Zone along with works of art on furnishing of Magma Company and lighting unique creations of Arredi Marziani by Marzia Mosconi Exclusive Light Designer.

Opening - April 5 with wine by Fossa Mala from Friuli, distributed by Lelusi

Palazzo della Società d'Incoraggiamento d'Arti e Mestieri
via Santa Marta 18
Milan

Alessandra Stretti / Ottavia Redaelli Tolentino
P : +39 388 69 49 233 / +39 3356743741
astretti@zipzonefrance.com / ottavia@zipzonefrance.com
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