Milan Design Weeks
April 2026

Biffi Boutiques presents the third edition of State of Mind, curated by Stefano Regina during Milan Design Week. In the heart of Corso Genova, Biffi reaffirms Milan as a cultural attitude rather than just a city, an open, creative space where fashion, art, and design meet.

Now in its third edition, State of Mind brings together international brands including Pèro, Pecoranera, Rizzoli, JWA, Plan C, Filson, and Biffi Archive, each reinterpreting Milan through a personal lens. Special products, design pieces, and iconic Milanese locations are transformed into immersive visual narratives.

Through trompe-l’œil installations and immersive environments, visitors step inside each brand’s imaginary, becoming part of a shared cultural experience.

Corso Genova 6
20123 Milan

Idiorythmia – Re-U construction system by the French studio Smarin is developed in collaboration with Emanuele Quinz. Conceived as a system of reversible furniture, the project investigates the relationship between posture, breathing and biological rhythms, situating itself within a framework of circular economy and hospitality that reflects BASE’s vocation as a site for collective research and exchange.

Base Milano
Via Bergognone 34
20144 Milan

Among the reintroduced icons presented by Moooi for their 25th anniversary presentation “Moooi 25 and Promising” is Paper Chandelier 2.0 by Job Smeets. Originally conceived as a playful yet monumental expression of craft, the chandelier embodies Studio Job’s signature fusion of classical ornament and contemporary imagination. Constructed to resemble hand-crafted paper while engineered for durability and scale, the piece transforms a humble material language into a theatrical architectural presence.

For this special presentation, the chandelier returns in three sizes, reaffirming its status as one of the most recognizable works.

Superstudio Più
Via Tortona 27
20144 Milan

Contact: press@moooi.com

All’Origine Boutique, hosted by Paola Navone at Otto Studio, proposes a dialogue between 20th-century European furnishings and contemporary visual design. This pop-up shop becomes a curatorial space where historical objects and new perspectives can interact, fostering fresh interpretations and connecting different eras, languages and sensibilities.

Opificio 31 // Studio Otto di Paola Navone
Via Tortona 31
20144 Milan

Contact: info@allorigine.it

Exploring cultural innovation in the Chinese context presents over ten high-quality Chinese and European enterprises, institutions, and organizations. Exhibits cover a variety of industries: intangible cultural heritage, artificial intelligence, new materials and equipment, fashion products, film and animation, art installations, presenting the achievements of Sino-Italian design innovation.

During the event, a series of activities will be held, including cultural performances, industry forums, awards gala, cooperation signing ceremonies, and other events, aiming to establish an effective platform for business exchange and cultural collaboration.

The event promoted by the Milan Design Week China-Italy Consortium is jointly established by the China National Culture and Arts Foundation (affiliated with the Ministry of Culture and Tourism), China International Culture Group, together with the Italian Fashion and Art Association, the China Cultural Center in Milan, and the Italian International Institute for Cultural Heritage.

Opificio 31
Via Tortona 31
20144 Milan

Iqos returns to Tortona Rocks with Soundsorial Design, created together with Devialet. In this immersive environment, sound, water and movement create an ever-evolving landscape. The audience becomes part of the artwork, transforming the installation into a living archive of interactions. Also showcased is a Limited Edition Capsule Drop created specifically for the collaboration.

Opificio 31 // Quattrocento
Via Tortona 31
20144 Milan

Contact: it.iqos.com/it

Swatch AI-DADA arrives at Milan Design Week with a new way of conceptualising the watch as a dialogue between human creativity and artificial intelligence. In the AI-DADA Lab, the Swatch archive becomes generative material: simple input activates the AI, transforming the visitor’s imagination into an original New Gent design.

Opificio 31
Via Tortona 31
20144 Milan

Raxxy is positioned as a luxury down jacket brand with extensive global influence in the future, inheriting traditional Chinese culture, combining art and innovative craft, cross-boundary fashion design with mathematical logic thinking, and a brand of new futurist aesthetics.

During Milano Design Week 2026, Raxxy presents "The fragments of memory".

Opificio 31 // Textile
Via Tortona 31
20144 Milan

Contact: marketing@raxxy.cn

With Flow.Form.Function., Geberit demonstrates how a deep understanding of water flow becomes the starting point for design that truly serves a purpose. This idea takes physical form in the installation RŌS by the Swiss design studio atelier oï, presented at the newly opened Geberit Experience Centre on Via Tortona.

Hundreds of fine stainless-steel springs create a shimmering curtain, guiding water droplets along clearly defined paths. Yet their movement retains subtle variation: at times fast, at times slow, pausing, merging or splitting. The result is a compelling tension between technology and emotion, between control and release, a poetic choreography that reveals the hidden beauty of Geberit’s core competence, Mastering Water, which typically remains concealed behind walls and within pipes.

The Geberit Experience Centre itself offers architects and designers a space to explore Geberit’s systems and product solutions within real architectural contexts, while fostering professional dialogue and inspiration.

Geberit Experience Center
Via Tortona 31
20144 Milan

Design is an Act of Love is Samsung’s statement at Milan Design Week, an immersive exhibition expressing The Human Side of Tech through a dialogue between experimental concepts and the latest commercial products. The exhibition takes the form of Samsung Design Open Lab, a space imagined as a laboratory for exploration, experimentation and discovery. Within the space, Samsung invites visitors to explore how ideas take shape, offering a glimpse of how human-centered and expressive design can transform technology into a more personal, emotional and meaningful presence in everyday life. What visitors experience in Milan represents a moment in an ongoing journey, an early expression of how Samsung is reimagining the relationship between technology and everyday life, as well as a signal of the direction in which its design vision is headed.

Superstudio Più
Via Tortona 27
20144 Milan

Contact: design.samsung.com/global/main/

SuperCity is the project curated by Giulio Cappellini that transforms Superstudio Maxi into an ideal neighbourhood of the future. Architecture, design, art and photography intertwine in an open space, where domestic and outdoor settings take shape through graphic elements and visual interventions, as if in a three-dimensional comic strip. Among the main exhibitions, “When Design Becomes Art” explores the boundary between design and art, whilst “Portraits – photography | design” explores the human side of design through a series of portraits dedicated to leading figures in the contemporary design scene.

Group exhibitions, solo shows and installations interact with one another to create a fluid, multi-sensory experience, enriched by workshops and cultural events such as the talk organised in collaboration with ICFF on the future of urban space. SuperCity offers a total immersion in the city of the future, combining imagination, design and interaction in a single dynamic experience.

Superstudio Maxi
Via Moncucco 25
20143 Milan

Contact: communication_design@superstudioevents.com

Qeeboo celebrates its 10th anniversary with an exhibition ‘Rabbit Unbound’ dedicated to one of its most beloved and recognisable designs, the Rabbit light by founder Stefano Giovannoni, now with a bold new reinterpretation by Job Smeets of Studio Job.

Titled Return To Sender, the piece transforms Giovannoni’s iconic design into a sculptural, conceptual object that blurs the boundaries between functional design and collectible art. Encased within a well-travelled wooden art crate, complete with moving stickers and a cast bronze cord holder, Return To Sender is ready to plug in as a stand-alone object.

Qeeboo Loft
Via Stendhal 35
20144 Milan

Contact: marketing@qeeboo.com

Lexus presents the world premiere of “Space”, an immersive installation inspired by its flagship Lexus LS Concept. It will be presented together with four new works from Discover Together 2026, a collaboration with emerging creators and Lexus in-house designers, at the Superstudio Più in the heart of the city’s Tortona creative district.

Ever since the brand was founded, Lexus has chartered its own course, challenging convention and redefining the principles of luxury mobility. Guided by its innovation mindset, it continues to push the boundaries for better products and services creating new experiences for its customers.

“Space” is shaped by Lexus’ constant pursuit of going beyond expectation and centres on the Lexus LS Concept to explore the meaning of “space” in the context of a modern luxury lifestyle. Today the automotive industry is transitioning from the traditional concept of the car to a new era of mobility and future that will deliver freer movement and enriched lifestyles. Work, personal life and movement are becoming increasingly and seamlessly interconnected, empowering people to pursue lifestyles that can feel more authentic and fulfilling. In this future, mobility transforms from simple transportation into a new experience that reimagines space itself. “Space” is an opportunity to discover a new vision of mobility that is yet to be defined.

Superstudio Più Daylight (Superstudio Più)
Via Tortona 27
20144 Milan

Contact: www.lexus.eu

For its 40th anniversary in Italy, McDonald’s presents Pool. Ti sblocco un ricordo (I’ll unlock a memory for you) is an immersive exhibition curated by Nicolas Ballario that intertwines contemporary art, memory and pop culture. Notable among the three environments is a ball pool that interacts with works by Damien Hirst and Vedovamazzei, while an AI system generates personalised visual memories.

Tortona 58
Via Tortona 58
20144 Milan

Twenty students will travel from the Royal College of Art in London to build a temporary community: for seven days, they will act as sensible observers and embodied researchers, experiencing and at the same time investigating the peculiar, trans-territorial, and controversial inhibiting processes that characterise the city of Milan during such a peculiar moment as its annual Design Week.

RCA Students will engage, both with the city and with the building they’ll inhabit, as embedded architectural journalists. With the aim of discussing and unpacking unconventional living conditions, they will collectively re-activate “The Camp”.

This year, the terrace that overlooks via Tortona from the top of Base’s industrial premises will be reconfigured by Lemonot with a new spatial layout and a series of deployable elements: tribunes and itinerant table topographies will be placed within a U-shaped landscape of tents, enhancing the convivial nature of the campsite, fostering spontaneous exchanges and conscious interactions between participants.

This tridimensional ground will be playfully colourful: tents and vegetation will emerge almost seamlessly from a red, yellow, and blue topography. A constellation of architectural components: wooden platforms, textile surfaces, and soft rubber carpets will reinforce the heterogeneity of the palette, while constructing a calibrated balance between privacy and collectiveness.

BASE Terrace
V. Ambrogio Bergognone da Fossano 34
20144 Milan

Contact: base.milano.it