At Milan Fashion Week, continuous lyocell specialist Longcell introduced its latest innovation to Italy: a regenerated cellulosic fiber defined by effortless fluid drape and tactile softness. To explore the material's boundaries, emerging designers from Politecnico di Milano sculpted 20 custom looks that push the limits of cut and construction. The project comes to life in an immersive performance that puts the dynamic, living nature of the fabric front and center.

Palazzo Castiglioni
Corso Venezia 47
20121 Milan

Press Office: Barbieri & Ridet
pressoffice@barbieriridet.com

Benedetta Mia Formilli Fendi debuts with her brand, Palmatic Studio.

Palmatic Studio is a Rome-based womenswear and jewelry brand founded by Benedetta Mia Formilli Fendi. Born from Rome’s sensual and contrasting energy, the brand approaches clothing as a second skin, designed to follow the body, enhance its movement, and strengthen the presence of the woman wearing it. Body-conscious silhouettes, fluid draping, ruffles, sheer textures, and refined materials define a sensual, bold, and instantly recognizable aesthetic. Jewelry is an integral part of each collection, completing every look and reinforcing its character and identity. Palmatic Studio combines statement pieces with contemporary ready-to-wear through quality materials and Italian craftsmanship. Led by Benedetta and developed by a female creative team, the brand portrays an instinctive, self-assured woman who is free to express every facet of her femininity.

By invitation only

Villa Eugénie
Via Santa Maria Valle 2
20123 Milan

Sales Inquirires: RG Showroom
showroom@riccardograssi.com

Press Inquiries: Pilot Room
palmatic@pilotroom.it

Redemption is an Italian luxury fashion house founded in 2013 by Gabriele "Bebe" Moratti alongside co-founders Vanni Laghi and Daniele Sirtori. The brand prioritizes eco-friendly practices, using certified organic cotton, recycled textiles, and responsible supply-chain sourcing to minimize its environmental impact

Cocktail party from 7 pm till late

By invitation only

Terrazza Duomo 21
Piazza Duomo 21
20121 Milan

Press Inquiries: Pilot Room
redemption@pilotroom.it

Presentation of the new Maria Calderara collection #XILEMASS27 in dialogue with Elisabetta Di Maggio

wine & di set

Spazio Maria Calderara
Via Lazzaretto 15
20144 Milan

Press & Brand Presentation

During Milan Fashion Week Spring/Summer 2027, Korean culture and creativity take centre stage in Milan with Contemporary Korean Heritage – Hanbok Collective, an international project showcasing a new generation of designers reinterpreting Hanbok through the language of contemporary fashion. The project is presented as part of the 2026 Traditional Culture Overseas Hub Promotion Project (Hanbok), promoted by the Ministry of Culture, Sports and Tourism of the Republic of Korea and the Korea Craft and Design Foundation, with the patronage of CSM, to support the international expansion of Korean brands and promote traditional culture through contemporary perspectives. The five brands featured in the project are Happly, Leesle, Mooroots, Ondata, and Sheenseoul.

Showroom Exhibition & B2B Sales
September 22 - October 5, 2026
Studio Zeta Milano Showroom
Via Friuli 26, Milan

Palazzo Isimbardi

Corso Monforte 35
20122 Milan

Contact: info@studiozeta.org