Avant Toi




AVANT TOI
Liapull srl
Via Fra' V. Da Fiorenzuola, 76
16127 Genoa, Italy
P : +39 01 08 68 17 80
F : +39 010 23 16 89
COLLECTIONS :
Men’s/Women’s RTW, Women’s RTW
Men’s/Women’s Accessories : Scarves, Gloves, Caps
UPDATED : March 16 2021
Double Page
Digital F/W21
//www.modemonline.com/img/_upload/pages/page_2774b.jpg?20210509012920

Designer

Biography
Born in the 60's, Genoese, Mirko Ghignone, after a regular course of studies, enters the family business. His role is that of creative, he deals with style and the strategic positioning of the collections, developing the Avant Toi line, a refined avant-garde cashmere, all played out on color.

Mirko has a chromatic coup de foudre and his love for the technicolor world is now transferred into the poetics of his collection, a universe of colors, so present that they become matter, taking on the shape and thickness of special cashmere garments and other fine yarns.

Designer
Mirko Ghignone

Label

Company profile
Avant Toi was founded in 1994 within the Liapull group to satisfy the needs of a demanding and ever-changing market. The creative endeavor of Mirko Ghignone now celebrates 20 years of passion and success. Characterized by a strong relationship between the art world and aesthetic research, Mirko, eclectic artist and paramour of the force of color, established the brand through the application of his creative instinct to the medium of yarns and knits.

A pioneer in cashmere evolution, he excels in technical experimentation and above all in the absolute innovation of coloring, revolutionizing the world of piece dying.

Central to this process is the introduction of air-brush coloring that empowers each piece with authenticity and a unique, unrepeatable character. Through infinite combinations of shades and hues, each creation recounts its own particular story. The values of the Avant Toi universe are expressed through the constant exploration of the unknown and the unexpected, perpetually distancing itself from the conventional rules of knitwear manufacturing in order to endow each piece with a sophisticated, one of a kind aspect and an avant- garde spirit.

Breaking the rules in regards to stylistic and aesthetic standards is at the core of Avant Toi's philosophy. A bridge between the classic concept of refinement and the charm of what is old and worn, in complete opposition to the customary conventions of the cashmere world. The collections are alive with contradictions.

Avant Toi captures the true beauty of cashmere and fine Italian knitwear, by masterfully transforming each piece into a work of art. In this unique reality, men's and women's lines interweave into a new dimension, defined exclusively by the wearer.

Destroyed, blended and spray-painted are only a few of the continuously evolving treatments applied to each garnment. Quality and stability is guaranteed by Liapull's 60 years of experience and the skillful artisans who have dedicated a lifetime to these yarns.


Fashion shows & sales campaign


Contacts & showrooms

Management
Fiorella Ghignone
P : +39 010 86 81 780
info@liapull.com

Chief Executive Officer & Sales Director


Showroom
Function
Contacts
Avant Toi - Showroom
via Carlo Botta 8
20135 Milan, Italy

Sales Department
Showroom Manager

Sabrina Verrando
P : +39 02 89 07 71 12
sabrina.verrando@liapull.it




Marketing
Manager

Barbara Messina
P : +39 01086817780
barbara.messina@liapull.it

Multilabel showrooms
Sales territories
Contacts
Apropo Studio
13-15 West 28th St
NY 10001 New York, United States
America

Agentur Ventrella
, Germany
Austria Germany Switzerland
Michele Ventrella
mode@agentur-ventrella.de
P : +49 89 30 90 53 80

Press offices
 
Contacts
Press releases
Spring Summer 2021
Fall Winter 2020/2021
Lookbook

VIEW LOOKBOOK

Men Black SS20

VIEW LOOKBOOK

Women Pre SS20

VIEW LOOKBOOK

Women Main SS20

VIEW LOOKBOOK

Men White SS20

VIEW LOOKBOOK

Women White SS20

VIEW LOOKBOOK

Women Pre FW20/21

VIEW LOOKBOOK

Women Main FW20/21

VIEW LOOKBOOK

Men Black FW20/21

VIEW LOOKBOOK

Women White Fw20/21

VIEW LOOKBOOK

Men White FW20/21

VIEW LOOKBOOK

Women Black SS21

VIEW LOOKBOOK

Men Black SS21
Men Black FW19/20
Women Pre FW19/20
Women Main FW19/20
Men White FW19/20
Women White FW19/20
Photos
  • Fall Winter 2020/2021
  • Home
  • Fall Winter 2020/2021
  • home2
  • SR2
  • Spring Summer 2021
  • Spring Summer 2021

Videos

Boutiques
Selection of multilabel boutiques
Apropos
Mittelstrasse, 3-12
50672 Cologne
Germany
e commerce

Jades
Heinrich - Heine Allee 53
40213 Düsseldorf
Germany
e commerce

Frida
Bleidenstraße, 11
60311 Frankfurt
Germany
e commerce

Emma
Ständehausstr., 3
30159 Hannover
Germany
e commerce

Different Fashion
Elisabethstr., 4
25980 Westerland
Germany
e commerce

Daniela Broch
via Carducci, 17/a
55042 Forte dei Marmi (LU)
Italy
e commerce

Daad Dantone
via Santo Spirito, 24/a -
20121 Milan
Italy
e commerce

La Tenda
via M. Pagano, 69/a
20145 Milan
Italy
e commerce

San Carlo dal 1973
piazza San Carlo, 197
10123 Torino
Italy
e commerce

Fashion World
Lujniki, 24 - office 300
Moscow
Russia
e commerce