Bonbom

BONBOM’s pursues high fashion and total fashion which is not a street casual basic wear but giving emphasize on the sensuality and dressing up targeting young M-Z generation. The brand pursues a hybrid sensibility that goes back and forth between tailoring and street-wear, couture and real-way, sporty elements and cultural reference on historical garments, past and present, present and future.

The designer Bonbom Jo tries to define what dressing-up means today in the era of comfortable street casual wear.

There are many unisex items in this brand, but rather than combining men's and women's wear, both of them are versatile without losing their presence (masculinity and femininity as they are).

As a result, BONBOM’s final goal is to successfully and consistently showing the process of young designer-brand becoming a high-fashion brand supported by artistic talent, passion, unique high-end taste, creative design, and borderless marketing strategy.

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