Michael Michalsky is regarded as one of Germany’s most influential fashion designers. Until 2006, he served as the Global Creative Director of adidas, where he, among other achievements, over saw the launch of Y-3. In 2006, he was named Creative Director of German luxury icon MCM, where he served until 2018 in several positions. The Berlin based Designer is the founder and designer of his own label, MICHALSKY, and his Haute Couture collection, ATELIERMICHALSKY. Over the years, he has been recognized with numerous internationally renowned design awards, including Red Dot and GQ Designer of the Year, among others.
A pioneer returns. JETSET is the performance-inspired luxury sportswear brand founded in St. Moritz in 1969, now under the creative direction of Michael Michalsky. Originally developed as elevated skiwear, JET SET today speaks to confident consumers who are fearless in their expression of style and who seek a modern, adaptable, technical wardrobe to suit the multiplicity of needs of contemporary life. At its inception, JETSET created a blueprint for sportswear design that continues to inform and inspire an entire industry today. From its brave development of breakthrough fabrics to its audacious use of color and vivid patterns. The ‘JET SET STAR’ is a striking, recurring graphic which dates back to the brand’s origins in St. Moritz where the first store showcased an architectural element shaped as a star. JET SET pushed the limits of design with the simple goal of providing the best products for its consumers. JET SET is not rooted in one place or one period in time. It is a state of mind—a quality of being open, liberated, unapologetic, conscious, adventurous, global, on-the-move, and masters of one’s domain. JET SET is for doers who dare. JET SET is forever.
The newly created JET SET logo is comprised of letters in a dynamic contemporary font set against anangular orange-and-black placard. This clean and distinct aesthetic refers to the label’s Swiss-German heritage, yet the bold, confident colorway suggests a 21st-century attitude. Genderless and ageless, JET SET’s fashion collections represent new era luxury which are delivered in strategic seasonal drops focusing on well-crafted skiwear, sportswear, and essentials. Mr. Michalsky pushes the limits of innovation with his forward-thinking and unexpected designs—futuristic in both style and execution. At the same time, these ranges are deeply informed by the archive, reinventing JET SET classics and transforming them in the aesthetic language of today. JET SET is currently available in 120 stores in 20 countries including Germany, Austria, Switzerland, Italy and the US. Among others in Zurich, Gstaad, Aspen, Verbier and St. Moritz where the company’s headquarters reside. The parent is Gaydoul Group which is based in Switzerland. Under the creative direction of Michael Michalsky the collection will expand from Skiwear to Sportswear and will be available in key metropolises around the globe from 2019.
Fashion shows & sales campaign
F-W 21 / 22
from Monday January 25 2021 to Friday February 26 2021
Online & Physical Showroom Munich From 1 to 5 February
@c/o Agentur Kappler, Osterwaldstraße 10, 80805
Zürich From 22 to 26 February
c/o Erlengut Erlenbach, Erlengutstrasse 1a, CH-8703 Erlenbach