Jet Set

WHERE WE COME FROM

JET SET was founded in 1969 in the Swiss Alpine resort of St. Moritz. From its very inception, JET SET has prided itself on the creation of luxury skiwear, continually setting new standards within this segment.

JET SET became widely known for its luxury, high-performance apparel coupled with a passion for provocative and progressive designs. These core principles define the JET SET spirit - a feeling of style consciousness for all seasons, transitioning effortlessly from the ski resort to the street. Having long been the brand of choice for those wanting to stand out both on and off the slope, JET SET continues to inspire new generations of forward-thinkers to this day.
JET SET has always stood for authenticity in the development of luxury fashion, working to the highest of standards and technical demands. The ability to combine high-end functionality and contemporary fashion has been advanced with a unique and direct contact to the market. This has been the key to JET SET’s ongoing success in producing luxury sportswear for conscientious consumers. At home throughout the world. Yet inspired by its heritage, the brand is as globally relevant as it is distinctive. Driven by the desire to push its own highest of standards, JET SET is and always will be open-minded, independent, adventurous and confident in setting new trends. JET SET’s expertise in working with extraordinary and technically advanced materials is matched by their innovative approach to prints, embroidery and colors. Craftsmanship and originality are hallmarks of the brand, appealing to their self-aware audience as much as the trademark tighter fits and subtle sexiness of JET SET sportswear. JET SET has long established itself as the forerunner of the luxury sportswear segment for both women and men, and it should surprise no one that they pioneered the evolution from sports to streetwear. JET SET became synonymous with iconic streetwear trends throughout the 90s and this ability to blend high performance sportswear with contemporary fashion endures to this day. Be it Spring/Summer or Fall/Winter, a JET SET collection never fails to turn heads and the brand enjoys long-standing relationships with leading international retailers, as well as online marketplaces.

MISSION STATEMENT

Proud of and inspired by their roots in the Swiss Alps, JET SET is driven by the desire to be there at the birth of new trends. JET SET leads the luxury sportswear segment, reimagining and redefining contemporary style with a unique appreciation of heritage and zeitgeist. Honest and direct in their communication, JET SET will always cherish a close relationship with both their partners and their audience of active, confident and conscientious consumers.