Julycolumn

The UK’s first prize winner of the Dunlop Original Awards, Julycolumn experimentally takes the creative-minded, professional women’s lifestyle into consideration, celebrating them through collections that encompass every angle of their multifaceted lives. Julycolumn is a minority, female-owned business with a diverse group of employees.

The creative directors of Julycolumn are the two sisters SOOY and JAY, who spent their adolescent lives studying in London, respectively earning their degrees in Central Saint Martins and London College of Fashion.

Now based in Seoul, Korea, Julycolumn maintains its aesthetics, which originated from an art studio in East London, inspired by the spirits of ‘Arts & Crafts Movements’ of the 19th century Britain.

The designs hero effortless femininity, celebrating the construction of the garments through the knowledge of Korean traditional disciplines and techniques. Fashions that are targeted for a specific clientele which usually are only available in an environment of extreme exclusivity are made more approachable through Julycolumn’s tireless effort to establish respect for tradition, process, and craftsmanship.

The boutiques made-to-order production model is made to achieves an exclusive and personal experience for the clientele, through long term communication and deep understanding of the modern women’s lifestyle.


Modem Mini-site sponsored by Seoul Fashion Week / The City of Seoul.