Julycolumn

Julycolumn embraces the art of circular design, bridging the forgotten values of the past with the present and the generations to come. The philosophies and missions of designers whose creations transcended fleeting trends. The elegance that permeated not just fashion but everyday life and attitudes.

The traditional craftsmanship that valued care and dedication over efficiency.

The devotion and skill of artisans, whose handiwork defined quality and perfection. Julycolumn is deeply moved by the underappreciation and gradual fading of the rich resources of inspiration that once enriched the designer’s childhood. The brand is rooted in the belief that preservation and inheritance are not just grand societal acts, but meaningful practices that can be carried forward as individuals and within the culture. Fabrics, long forgotten in storage after serving their purpose. Scraps and remnants too small to become whole Garments completed but never worn. Secondary materials and linings that quietly played supporting roles. Reimagining the potential of these discarded materials and infusing them with creativity is where every creation begins. Small scraps are reborn as beautiful embellishments. Unsold garments are deconstructed and transformed into fresh designs. Materials that once served as minor components are repurposed into entirely new elements. Unfinished designs are completed by filling in the missing pieces. Beyond the tangible, the brand is equally committed to preserving and reinterpreting intangible resources-traditional techniques and values on the brink of extinction.

This, too, is a vital aspect of Julycolum's mission for circular design. By embracing these enduring methods and staying true to the meticulous artistry of an atelier, every piece from Julycolumn carries the timeless essence of a work of art. The brand aspires for each piece to become a legacy, cherished and passed down, continuing its story through generations. With this vision, Julycolumn presents styles imbued with the narrative of circulation —a journey of rediscovery, renewal, and enduring beauty.