Peserico

Website

www.peserico.it/en/

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• Showrooms & Contacts • Sales campaign • Sustainability • Lookbooks • Press releases • Videos • Boutiques • Multi-Label Stores • Reserved Area

PESERICO

Via Lucca di Cereda
Cornedo Vicentino, 3 Vicenza, ItalyP : +39 0445 450 200

Collections

Women’s RTW

Last Updated

June 01 2017

Peserico embodies the passion for high couture and great manufacturing tradition in the region of Veneto.The company was created in 1962 by Maria Peserico in Cornedo Vicentino, in the province of Vicenza, asa small workshop specializing in pants for women, and in less than a decade, it became a larger companywith 50 employees. In 1975, Maria’s husband, Giuseppe Peruffo became the Manager and added to thework done for third parties, the brand name collection of pants and skirts.

The production was rooted inthe local tradition, but in the 80s the distribution started expanding abroad. The constant growth and theinternational success lead Peserico to expand its creative universe: in the 90s the collections grew to coverthe total look, and were produced exclusively in Italy. The firm is lead today by the second generationof the same family: Riccardo Peruffo is the CEO and the Creative Director, together with his wife PaolaGonella. The Peserico brand is distributed to 1110 stores all over the world and in more than 15 brandstores.Cappellini is also part of the company, the young, sporty and contemporary line of women’s wear.

Showrooms & Contacts

Management
		Ceo	Riccardo Peserico Peruffo

Function	Contacts
P e s e r i c o - Torre San Babila - C.so Matteotti,11 20121 Milan, Italy	Sales Department	Sales Department
P e s e r i c o - Soho Building - 110 Greene st. 11201 New York, United States	Sales Department	Sales Department
P e s e r i c o Kaiserswerther Str. 183 a 40474 Düsseldorf, Germany	Sales Department	Sales Department

Press contacts		Contacts
Press contact	Showroom Peserico 110 Greene st. 11201 New York, United States	Pr & Communication Director	Alba De Marinis P : +30 646 951 7446 albademarinis@pesericousa.com

Riccardo Peserico Peruffo
Ceo

Riccardo Peruffo, CEO and Creative Director of the brand Peserico, was born in 1974 in Valdagno, a town next to Vicenza known for its centuries-old wool manufacturing. Riccardo, son of Giuseppe Peruffo and Maria Peserico - founders of the Peserico Company - as a child learns about the world of clothing, living personally and intensely the life of a tailoring lab that in those years becomes a modern and structured Company. Thanks to his family, Riccardo is trained to favor the "well done" job, that means to give a particular attention to quality and to details that, over time, becomes a peculiar trait of his character.

After graduating in Economics at the University of Padua, Riccardo joins the company and develops women’s collections to a real total look. Starting from 2000, under his leadership, the Peserico strengthens increasingly its presence abroad and at the same time, it opens the first flagship store in Italy. The architecture and furnishings chosen for the boutiques take inspiration from a specific personal aesthetic, which is also reflected in the production of the proposed collections: always characterized by a linear style and very contemporary volumes, declined on natural hues and shades obtained combining intermediate and various tones of gray.
It is a design approach that is able to look with interest to the most avant-garde perspective of the fashion world through the testing of fabrics, cuts, shapes and prints. This style concept wants to turn first of all to a woman, whose personality is independent and sensible. Riccardo works in an artistic and creative way together with his wife Paola Gonella, who also plays an essential role in the design dept. He combines pretty well the creative job to the managerial task that he has in the brand’s strategic choices.This role leads him to consolidate in first person an aspect that he considers all along a “must-have”: the development of all those manufacturing processes that nowadays allow the Company to offer a real and complete Made in Italy. Peserico gives also much importance to investments oriented to the local know-how’s development. Even if Riccardo goes against the flow compared with many major competitors, he is extremely convicted that the best investment ever is “rely on the inimitable Italian tradition”.