Rossignol

Rossignol Apparel is the new Business Unit founded in February 2015 by the Rossignol Group, with the mission to extend the values and appeal of the French brand into the Sport-Chic Lifestyle segment - under the general direction of Chief Executive Officer Alessandro Locatelli.

The seasonal collections for men and women, presented in alignment with the official calendars of the Milan Fashion Weeks, Pitti and Ispo fairs, are housed in a completely renovated and restructured space in Corso Venezia, where the new Business Unit acts as a direct subsidiary of the Group’s central headquarters in Saint-Jean de Moirans. Here, all the showroom activities as well as development and coordination operations are carried out at every stage, from production to the distribution strategy, creativity to communication.

The Wholesale plan of expansion, strengthened by important partnerships with long-established best-in-class European distributors, aims to introduce the Rossignol Apparel lines in select sporting-goods stores, high-end contemporary multi-brand boutiques and through the most renowned department stores on the global shopping map.
Furthermore, Rossignol Apparel opened six mono-brand stores, located across France, Switzerland and Italy, among them Chamonix, Megève, Crans Montana, St. Moritz, Cortina d'Ampezzo and Courmayeur.