Launched in 2015, SOLEIL TOKYO is a completely new concept of exhibition in which brands can display their products on as little as one rack or one single shelf. Exhibitors stay off site so that Japanese visitors can look at collections at their own pace, without feeling pressured in any way. Visitors then give a list of brands they are interested in, after which exhibitors will be free to contact them directly. This way of approaching one another favors a more accurate and efficient business matchmaking. The SOLEIL TOKYO team, with 28 years experience in the business, will solicit a selection of major VIP professionals including Urban Research , ABAHOUSE International , Apparel Web , Ron Herman , Ginza SIX SIXEME GINZA , Beams , Fashion bible , Fashionsnap.com , Baycrews , Mitsukosi Isetan , Barneys Japan , United Arrows , SHIPS , Laforet , nano universe etc. to give an anonymous feedback on every line, thus giving exhibitor brands the guaranty of an honest point of view that may help them improve their business in Japan. For its 10th edition, with 25carefully selected brands, SOLEIL TOKYO becomes ”SOLEIL TOKYO showroom” , a curated event that gives brands the best possible exposure in Japan.