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January 09, 2024
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Pitti Uomo 105 celebrates British creativity
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UKFT is accompanying a group of 56 British brands in January 2024 at Pitti Uomo, with the support of the Department for Business and Trade (DBT). British heritage and craftsmanship will be a major focus this season amongst the British exhibitors.
At the show, UKFT will debut "UK Fashion & Textiles: It’s what we’re made of", a new film to unveil the essence of British menswear and the wider UK fashion and textile industry.
Most companies that showed in June return in January, including Carl Friedrik, Elizabeth Parker, Fox Umbrellas, Hardy & Parsons, Invertère, John Smedley, Johnstons of Elgin, Kangol, Leathersmith of London, Only the Blind, Tateossian, The Cambridge Satchel Company and Walker Slater.
Nine footwear brands will be part of the group, such as the likes of Edward Green, Cheaney, Crockett & Jones, Loake, Loungers, Sanders, Tricker’s, Barker England and Yogi Footwear.
New British exhibitors joining Pitti Uomo this season include Alan Scott, Channel Jumper, McGeorge of Scotland, Oats and Rice, Stefan Cooke and W. Rubens.
With the eponymous S.S. Daley brand.Steven Stokey-Daley is this season's guest designer at Pitti Uomo Winning the Lvmh Young Fashion Designer prize the Liverpudlian designer will be bringing his ‘made in Britain’ collection to Florence with a catwalk show event staged in his own characteristic style.
Paul Alger MBE, director of International Business at UKFT, said:
"... The British menswear industry is an ode to the past, a celebration of the present, and a promise for a sustainable and inspiring future. UKFT is proud to bring a strong and diverse group of British menswear and accessories to Pitti Uomo to launch the international menswear collections for AW24/25.”
Pitti Uomo 105
January 09 - 12, 2024
Fortezza da Basso - Firenze
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French Style at Pitti Immagine Uomo 105
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Promas and DEFI in their continued effort to promote French fashion on an international stage, join forces for the third time to support the participation French brands at the edition of Pitti Uomo 105, Featured in this lineup are both established and emerging names, including two brands making their debut at Pitti Uomo: Ouest Paris and Valette Studio.
Focus on Ouest Paris and Valette Studio.
OUEST PARIS

Our Story: founded In 2022 by Arthur Robert, Ouest Paris is a mix of a designer brand, streetwear and denim, a mix of Paris, Biarritz and California.
Our materials: raw denim, skate-inspired pieces, folk volumes, workwear details and durable fabrics.
Our products: a cool and creative complete wardrobe, with most products being manufactured within the eu, and at the fairest price possible.
Proudly based in a multicultural city, Ouest Paris is fully aware of the environmental and societal issues of our times.
VALETTE STUDIO

Pierre-François Valette founded Valette Studio in 2020. In three seasons, this graduate of the Chambre Syndicale, who also trained with Isabel Marant and the house Saint Laurent, has come up with an idiosyncratic '“casual couture” aesthetic for men and women, peppered with quirky touches, in sync with a new generation constantly migrating between formality and streetwear. Each collection explores numerous art and literature references, from Andy Warhol to Albert Camus and David Bowie, legends whose renegade mindsets jibes with the spirit of the brand.
Pitti Uomo 105
January 09 - 12, 2024
Fortezza da Basso - Firenze
The French Brands at Pitti Uomo 105: Again, Album Paris, American College Usa, Armor Lux, Bask In the Sun, Baziszt, Bombers Original, Chapal, Corso Mille, Coltesse, De Bonne Facture, Figaret Paris, Gunther, Homecore, Jagvi, Le Temps Des Cerises, Les Garçons Faciles, Noyoco, Olow, Ouest Paris, Pas Une Marque, Seraphin, The Hideout Clothing, True Tribe, Valette Studio, Veryrare, Yves Salomon.
promaslist.com
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Achilles Ion Gabriel debuts his label at Pitti Uomo
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Achilles Ion Gabriel, the Finnish-born designer and creative director of Camper and Camperlab, debuts the Paris-based namesake brand at the upcoming edition of Pitti Uomo, taking place from January 09 to 12, 2024.
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MICAM Milano to unveil four seasonal macro-trends for FW 2024-25
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MICAM Milano, set to take place from February 18 to 21, 2024 at Fieramilano (Rho) is ready to unveil the upcoming footwear fashion trends for Autumn-Winter 2024-2025. The preview, created by Livetrend and powered by artificial intelligence, identifies four seasonal macro-trends for women's, men's, and children's footwear focusing on the concept of continual advancement.
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