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February 06, 2025
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The Select
@ Seoul Fashion Week FW25
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February 06, 2025 the Korea Creative Content Agency (KOCCA) will host The Selects presentation at Seoul Fashion Week FW 2025. The Selects is an initiative designed to elevate Korean fashion on the global stage, supporting the overseas expansion of these innovative brands and creating valuable business opportunities.
The featured brands: Bonbom, EENK, Enor, Hankim, Kimhēkim, Kijun, JulyColumn, VeganTiger.
Thursday, February 6, 2025 -12:00 PM
@ Art Hall 2, DDP, Seoul
These brands will also showcase their collections in Paris, London, Milan, Tokyo and Shanghai.
Click on the brands' images to open their Instagram
BONBOM
Artistic Direction: BonBom Jo.
> Bonbom Sale Contact E-mail + 82 10 4149 1303
Bonbom is a high-end unisex brand centered on women's clothing established and developed by designer Bon-bom Jo in 2020. The brand pursues a hybrid sensibility that goes back and forth between tailoring and street-wear, couture and real-way, sporty elements and cultural reference on historical garments, past and present, present and future.
EENK
Artistic Direction: Hyemee Lee.
> EENK Sale Contact E-mail + 82 10-6490-8260
Eenk was created by designer Lee Hyemee, beloved for her boldness and passion which crosses from fashion to art to lifestyle. Eenk has launched ‘The Letter Project’ which presents unique design items with keywords designated for each alphabet letter from A to Z. The letter A has a special meaning for Eenk. Eenk, which last season completed its collection concept in alphabetical order, starting with B and ending with Z, is at a new starting point for SS 2025. In the spirit of a fresh start, the brand immersed itself in its archives and identity to create the A for Aesthetics collection. Vintage, classics and tradition are at the heart of the collection, as they have been in the past as Eenk has steadily built layer by layer.
ENOR
Artistic Direction: Jinhye Park.
> Enor Sale Contact E-mail +82 10-3520-2940
Enor: Infusing vibrant meaning into everyday life. Reinterpreting the past and the traces of nature, Enor strives to create witty narratives using various textures and colors. Enor aspires to harmoniously merge with each individual's life.
HANKIM
Artistic Direction: Han Kim.
> Hankim Sale Contact E-mail +82 70-8098-7881
Hankim a contemporary womenswear brand, was founded by designer Han Kim. debuted at Paris Fashion Week, spring summer2020. The brand Hankim reinterprets the beauty of modern women and adds experimental colours and strange details to witty unraveling the brand values. KIM has won SFDF Samsung Design Fund, the Sophie Hallette Prize, Grayson Perry award and the Alcantara Award. After returning to Korea, he officially launched the brand named 'Hankim' in 2019.
KIMHĒKIM
Artistic Direction: Kiminte Kimhekim.
> Kimhekim Sale Contact E-mail +82 10-7773-0361
The brand was founded in August 2016 by Kiminte Kimhekim. Initiated to the craft of clothes making by his grandmother, Kiminte honed his skills at prestigious fashion houses in France before deciding to tell his own story. Infused with the heritage of the eponymous ancient Korean royal family, Kimhekim reinvents resolutely modern pieces with a knowledgeable focus on tailoring and the art of craftsmanship. The brand blends minimalist silhouettes with outstanding details to create disruptive couture-level collections.
KIJUN
Artistic Direction: Hyunwoo Kim.
> Kijun Sale Contact E-mail +82 10-7656-5535
Kijun, a word for "Standard" in Korean, is a Seoul-based designer brand, presenting a new standard that breaks out of rigid conventionality. We discover a new standard of beauty from the past, evocative of coming across an old photograph of one's mother—both familiar and unfamiliar. Women from different cultures, with their honesty, boldness, and wit —we revive them in Kijun's own vocabulary.
JULYCOLUMN
Artistic Direction: Sooy Park.
> Julycolumn Sale Contact E-mail +44 7962 348521
July Column experimentally takes the creative minded professional woman’s lifestyle into consideration, celebrating them through collections that encompass every angle of the multi-faceted lives of women. Fashions that are targeted for a specific clientele which usually are only available in an environment of extreme exclusivity are made more approachable through July Column’s tireless effort to establish respect for tradition, process, and craftsmanship. The boutiques made-to-order production model achieves an exclusive and personal experience for the clientele, through long term communication and deep understanding of the modern women’s lifestyle.
VEGAN TIGER
Artistic Direction: Yang Yoon A.
> Vegan Tiger Sale Contact E-mail +82-10-5678-3838
VeganTiger is the first cruelty-free Vegan Fashion Brand in Korea, carrying the slogan 'Cruelty-Free.' The brand name, VeganTiger, juxtaposes the contrasting words vegan and tiger, symbolizing a compassionate tiger. With unique Art-Work as its foundation, VeganTiger goes beyond the limits of vegan fashion through a creative Mix-Match of materials and colors, presenting innovative and bold sustainability in fashion.The brand encapsulates basic silhouettes, daring color combinations, and bold patterns, infusing wit and kitsch into messages that resonate with the profound aspects of life. VeganTiger boldly signifies the continuous pursuit of sustainable and daring fashion.
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Seoul Fashion Forum Highlights
K-Fashion’s Global Growth
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Seoul, February 5, 2025
The Seoul Metropolitan Government hosted the Seoul Fashion Forum on February 5, marking a significant moment in the 25th anniversary celebrations of Seoul Fashion Week. Under the theme “Fashion City Seoul, K-Fashion’s Now and Future”, the event aimed to highlight the growing potential and international competitiveness of K-Fashion as Seoul continues to establish itself as a global fashion hub.
Held at DDP Art Hall 2, the forum attracted over 200 industry professionals and media representatives. Co-hosted by the Seoul Metropolitan Government and WWD Korea, the event featured influential fashion leaders from around the world, who shared insights on the future of fashion and the increasing global impact of Korean fashion.
Click on the image to open a short video of Forum.
A key session included a fireside chat between James Fallon, Chief Content Officer of WWD & Fairchild, and Antonio De Matteis, CEO of Kiton Group and Chairman of Pitti Immagine. The discussion focused on "The Global Standards of Fashion and the Future of Luxury". Additionally, Joonho Jung, CEO of Lotte Department Store, led a session on "The Current Landscape and Future of K-Fashion", while a final panel discussion, "The Power of K-Fashion and K-Culture", featured notable figures such as Kwangho Shin, Editor-in-Chief of Vogue Korea and the actress Eunse Ki.
The forum emphasized Seoul’s vision as a leading fashion city, exploring the future trajectory of K-Fashion in the global market. As K-pop stars and Korean designers gain international recognition, the discussions reflected the growing influence of Korean culture across various industries. The Seoul Fashion Forum’s success highlights the city's continued role in shaping the future of fashion.
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Spotlight on: Talent To Trend
@ Mode in France - Tokyo
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Talent To Trend is a multi-brand fashion showroom. A personalized support service: accompanying brands through product development (Consulting), showroom organization (Events) and collection sales. Sale Contact E-mail
The Fédération Française du Prêt à Porter Féminin, the French Federation of Women’s Ready to Wear, represents the French fashion brands and helps them to develop through business activities in France and worldwide. Since 1996, the Federation organizes, twice a year, (February and July), Mode in France Tokyo, to exhibit a selection of Women’s and Men’s ready-to-wear and accessories
Mode in France Tokyo
FEBRUARY 04 - 06 2025 - 10am – 6pm
@ EBiS Subaru Bldg., 1-20-8 - Ebisu, Shibuya-ku, - 150-0013 Tokyo
Tél.: + 81 (0) 3 64 47 83 03
Brands W's RTW: Akhesa • Ananke • Alter designs • Ananke • Beau Nuage • Bleu Blanc Rouge • Catherine André • Diega • En Vrac • Et Paris • Fuego • Gallego Desportes • Humilty • Labdip • La Fée Maraboutée • Leo & Ugo Paris • Les tricots de Léa • Lou Andrea • Ma petite capsule • Maison Montagut • Mat de Misaine • Minime Paris • Mossi • Nitah • NKH Paris • Orféo • Possery • Red legend • Sixsoeurs • Sélexion • V. de. Vinster. • Weill...
Brands Acc.& Jwl: Arche • Fudoon • Glen Prince of Great Britain • Glove story • Headoniste • Highland 2000 • Inouï Editions • Maison Lecomte Flament • Malfroy • Minime Paris • Quioc Créations • Rivedroite Paris • Storiatipic • Travaux en cours...
Brands Talent To Trend Showroom @ Mode in France Tokyo: Chambre de Fan, Benjamin Benmoyal, Ernest Leoty & OMHU
Click on the designers' images to open their Instagram
CHAMBRE DE FAN
Chambre de Fan is a Paris-based sustainable knitwear brand, founded in 2019, focusing on the development of high-end knitwear developed sustainably. The brand is inspired by eclectic aesthetics, through comfortable and soft knitted sculptures, to explore a sustainable wardrobe and timeless lifestyle.
BENJAMIN BENMOYAL
After a full rebranding in 2025, Benmoyal’s new aesthetic is based on a simple concept: A young girl stealing clothes from her grandma closet and mix them with her own urban items to create a playful, cool silhouette and attitude. At Benmoyal, tweed fabrics jackets inspired by vintage clothes are mixed with jersey sweatpants and nylon embroidered bombers. Tight and loose garments are also often mixed to create this hybride and unique cool looks with a tint of mediterranean vibe. The Benmoyal woman is spontaneous, nonchalant, playful, irreverent.
ERNEST LEOTY
Ernest Leoty is a Parisian brand inspired by the 19th-century heritage of its founder, renowned for creating innovative corsets that combined support, style, and comfort. The original designs, displayed in prestigious museums such as the V&A in London and the Met in New York, featured curved silhouettes and materials with elasticity and flexibility, contrasting with the rigid corsets of the time. In 2024, Emmanuel Diemoz, Maurice Charbit, and Antoine Bejui revived the brand, blending Parisian craftsmanship with contemporary style. The Spring 2025 collection embodies this vision with architectural lines and seams reminiscent of traditional boning while highlighting natural curves. The pieces are crafted from fabrics like jersey, fleece, and ripstop, offered in a chic neutral palette with understated branding or a retro-inspired logo from the 1980s. This modern iteration of Ernest Leoty continues the philosophy that support should always go hand in hand with style and comfort.
OMHU
Founded in 2021, OMHU is a Danish knitwear label that prizes function, comfort, and sophisticated design. Born in Denmark and made in the UK, OMHU mindfully crafts long-lasting pieces that become the hero items of a wardrobe. The brand is designed by Danish founder, Lin Routhe. After training at the Royal Danish Academy of Design, Lin went on to work in major fashion houses in New York and London before establishing her own label. A culmination of her experience, OMHU knitwear has clear design values; simple and bold, with easy-to-style silhouettes and block colors that are further elevated by contemporary fits and thoughtful details. Paying homage to her home, each piece in the collection is named after a Danish Island.
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Milano Unica will showcase a selection of British textile companies
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The UK Fashion and Textile Association (UKFT) will return to Milano Unica from February 4 to 6, 2025, accompanied by 23 British textile companies. Taking place at the Rho Fieramilano in Milan, the show has become a key event in the international textile calendar for high-end fabrics and accessories since launching in 2005.
read more
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