Fashion Weeks Agenda
FW25/26 Seoul
Brands Showrooms
Selected
Fashion Weeks Agenda
FW25/26 Seoul
Brands Showrooms
Selected
by Date Browse by Grid
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BackDates
Brands showrooms opened during international sales campaigns
Seoul Fall Winter 25-26
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A
*
AJOBYAJOM’s/W’s RTW
Sales campaign FW25/26
from Thursday February 06 2025
to Saturday February 08 2025





AJOBYAJO is a brand that expresses Asia's subculture as streetwear with the sensibility of outsiders. AJOBYAJO first gained attention in Asia based in Seoul South Korea, and is now gradually expanding its influence to the World Wide.
Sales Department
Women’s RTW, Men’s RTW
B
*
BonbomM’s/W’s RTW * Mini Website
Sales campaign FW25/26
from Thursday February 06 2025
to Saturday February 08 2025





BONBOM is a high-end unisex brand centered on women's clothing established and developed by designer Bon-bom Jo in 2020. Starting with the summer collection in 2021, BONBOM has introduced 16 collections so far and is currently preparing for the 25 fall winter collection, which is the 17th season. Bonbom begins its design in the process of reinterpreting Western clothes in a modern way and develops a design that adjusts a large amount of fabric in a unique way. While emphasizing the silhouette of the body and thinking about showing a large amount of fabric in a modern way, the designer learned how to use the pleats, making them the signature of the main spring, and these pleats are introduced in various ways every season.
Sales Department

Instagram
Women’s RTW, Men’s RTW
C
*
Coor
See on Map
Sales campaign FW25/26
from Thursday February 06 2025
to Saturday February 08 2025

Ideal Showroom
* Mini Website
DDP 3F, Design Lab, Dongdaemun Design Plaza
281 Eulji-ro, Jung-gu
04566 Seoul


Launched in 2018, Coor is a contemporary brand based in Seoul meaning 'Common Origins', and captures naturalness and pursues simple and harmonious beauty. Coor integrates its unique sensibility into the common essence of clothing: the quality and design of the product. The label's design begins with familiarity, focusing on heritage items and iconic materials.
Yejin Sim (Ideal Showroom)
Mobile: +82 10 6624 3251
Kei Kim (Ideal Showroom)
Mobile: +82 10 9875 7267
D
*
DAILY MIRRORW’s Rtw
Sales campaign FW25/26
from Thursday February 06 2025
to Saturday February 08 2025





DAILY MIRROR is a brand that pursues new minimalism with 7 different stories by harmonizing mannish and feminine elements, as well as reflecting the contemporary trend.
Sales Department
Women’s RTW
*
DOUCAN
See on Map
Sales campaign FW25/26
from Thursday February 06 2025
to Saturday February 08 2025

We Construct
* Mini Website
DDP 3F, Design Lab, Dongdaemun Design Plaza
281 Eulji-ro, Jung-gu
04566 Seoul


DOUCAN is a premium designer brand that reinterprets the oriental fantasy of nature, light and age through graphic artwork. Each season, designer merges distinctive and vibrant authentic prints to create a fresh sensibility.
Sales Department

Clement Kim
Mobile: +82 10 4894 0502
*
duckdiveM’s/W’s RTW
Sales campaign FW25/26
from Thursday February 06 2025
to Saturday February 08 2025





duckdive is a technical term for diving on a surfboard to avoid waves. Like the meaning of the word duckdive, which goes into calm water to avoid rough waves, in modern society where rapidly changing trends and cultures fly duckdive has the meaning of overcoming crisis with a street and casual mood with duckdive's unique sensibility.
Inspired by the vintage motorsports mood, the concept of a sports club where people with various hobbies gather and enjoy speed will showcase items that match various sports and daily life.
Sales Department
Women’s RTW, Men’s RTW
*
Duncan
See on Map
Sales campaign FW25/26
from Thursday February 06 2025
to Saturday February 08 2025

DDP 3F, Design Lab, Dongdaemun Design Plaza
281 Eulji-ro, Jung-gu
04566 Seoul


E
*
EENKW’s Rtw * Mini Website
Sales campaign FW25/26
from Thursday February 06 2025
to Saturday February 08 2025





EENK was created by designer Lee Hyemee, beloved for her boldness and passion which crosses from fashion to art to lifestyle. EENK has launched 'The Letter Project’ which presents unique design items with keywords designated for each alphabet letter from A to Z. In the age of fast fashion and endless cycles of trends, EENK aims to bring collectibles instead of disposables into clients’ personal archives. Each season the label moves on to the next letter to inspire the new collection, presenting new concepts and items, keeping the brand exciting and inspiring all the time. While each piece looks into the curiosities of the moment, they have the unmistakable taste of the designer’s classic vintage sensibility.
Sales Department

Instagram
Women’s RTW
G
*
gaze de linM’s/W’s RTW
Sales campaign FW25/26
from Thursday February 06 2025
to Saturday February 08 2025





gaze de lin is a collection line by designer So Young Chang, started in 2012, that contains her sensibility and identity. With a soft avant-garde concept, it proposes a silhouette that maximizes women’s beauty. GDeL by gaze de lin is a special line launched in 2023. Pursuing sustainable fashion to become a brand that thinks of the environment, the label uses 70% of its materials as recycled ones for a sustainable environment. With a concept of Genderless, Timeless, and Seasonless, the brand offers free designs from gender, time, and season. The brand seeks hidden freedom in simplicity by adding hidden details to the deformed basic items with a new silhouette.
Sales Department
Women’s RTW, Men’s RTW
*
GREEDILOUSW’s Rtw
Sales campaign FW25/26
from Thursday February 06 2025
to Saturday February 08 2025





GREEDILOUS is a combination of words "Greedy and Fabulous”, meaning goddess of beauty. The collection focuses on ever-changing patterns and delicacy, and is completed with a strong visual silhouette. The progressive Greediers collection represents the global vision and inspiration of designer Park Yoon-hee, and is a revolutionary brand among designers. It is the company and first brand of PARK YOUNHEE [Park Yoon-hee], a designer who expresses FUTURISTIC MODERNITY by unraveling the LIFE STYLE of a woman ahead of the times in a STYLISH way. A collection that combines a simple silhouette with delicate details, and is currently being pursued as a BRAND BUILDING strategy for a leap forward as a GLOBAL BRAND.
Sales Department
Women’s RTW
H
*
HANNAH SHINW’s Rtw
Sales campaign FW25/26
from Thursday February 06 2025
to Saturday February 08 2025





HANNAH SHIN is a designer brand that uses the latest technology to create sustainable fashion through fascinating, experimental designs. We develop sustainable materials by combining science and technology with disappearing traditional fashion artisan techniques and present a new future for fashion. Through this, we hope to convey the message of harmony between old and new, as well as technology and the environment.
Sales Department
Women’s RTW
*
Haus072C
See on Map
Sales campaign FW25/26
from Thursday February 06 2025
to Saturday February 08 2025

We Construct
* Mini Website
DDP 3F, Design Lab, Dongdaemun Design Plaza
281 Eulji-ro, Jung-gu
04566 Seoul


Established in 2022, Haus 072C takes center stage with a signature blue, considering it today's equivalent to black. This bold blue serves as the foundation for our design philosophy, seamlessly bridging the worlds of architecture, art, and fashion to craft a cohesive lifestyle aesthetic. Our commitment extends beyond visual appeal, as we are vocal advocates for environmental and social responsibility.
Clement Kim
Mobile: +82 10 4894 0502
J
*
JISOOBAIKW’s Rtw
Sales campaign FW25/26
from Thursday February 06 2025
to Saturday February 08 2025





JISOOBAIK Couture represents a bold new vision in couture, defined by innovative design and exceptional craftsmanship. Renowned for its groundbreaking hand-draping techniques and the distinctive; wire construction, the brand transforms fabric into sculptural, emotionally charged pieces that push the boundaries of luxury fashion. Each creation is a unique work of wearable art, seamlessly merging Parisian elegance with avant-garde artistry. Already embraced by icons like Ariana Grande and Björk, Jisoo Baik Couture is at the forefront of a new era in high fashion, celebrating individuality and self-expression.
Sales Department
Women’s RTW
*
JulycolumnW’s Rtw * Mini Website
Sales campaign FW25/26
from Thursday February 06 2025
to Saturday February 08 2025





The UK’s first prize winner of the Dunlop Original Awards, JULYCOLUMN experimentally takes the creative-minded, professional women’s lifestyle into consideration, celebrating them through collections that encompass every angle of their multifaceted lives. Based in Seoul Korea, Julycolumn found its aesthetics inspired by the spirits of 'Arts & Crafts Movements’ of 19th century Great Britain. All of the pieces at JULYCOLUMN are designed, patterned, cut, hand-made, hand-finished, pressed, and packaged in its in-house factory, where the company constantly oversees the conditions and quality of the environment for all of the employees, as well as the manufacturing process from start to finish. As of 2024, most of the collection is made of deadstock fabric, to minimize waste. The brand aims to create products that are safe for the environment and with quality that will last a long time, both in their craftsmanship and design.
Sales Department

Instagram
Women’s RTW
K
*
KIMOUIM’s/W’s RTW
Sales campaign FW25/26
from Thursday February 06 2025
to Saturday February 08 2025





A unisex contemporary designer brand that develops high-end fashion with purism at its core. It is faithful to its primitive state without distinction between men and women and features a collection development based on colorful material matching and tailoring. Each season, a new story is incorporated into the identity to develop the collection.
Sales Department
Women’s RTW, Men’s RTW
*
KUMANN YHJW’s Rtw
Sales campaign FW25/26
from Thursday February 06 2025
to Saturday February 08 2025





KUMANN YHJ was a custom-made women's wear studio founded in 1965 by EunHwan Oh. As her business matured, in 1979, she launched her ready-to-wear brand, 'OH EUN HWAN Boutique', which is one of the well-respected designer brands in Korea. KUMANN has been revived by HyeJin yoo since the year 2010, as a new high-end, avant-garde brand with a novel contemporary character. She has been newly developing imaginative shapes and structures in the search of new potentials of fabrication. One-of-a kind silhouettes and constructive style rooted in her fine arts career, reshape the character of the brand, 'Kumann' embracing the spirit of innovation.
Sales Department
Women’s RTW
*
Kwak Hyun Joo CollectionM’s/W’s RTW
Sales campaign FW25/26
from Thursday February 06 2025
to Saturday February 08 2025





The powerful mood and colorful patterns clearly express the identity of the Kwak Hyun Joo Collection. The brand creates collections for women and men with "Good Sense", who are engaged in a professional and everyone who loves fashion with their concept and culture. The seasonal concept, presented by Creative Director Hyeon-Joo Kwak, is inspired by her ordinary daily life. The signature printing design on her own is added to this, creating the uniqueness of the Kwak Hyun Joo Collection.
Sales Department
Women’s RTW, Men’s RTW
L
*
L'EAU ETW’s Rtw
Sales campaign FW25/26
from Thursday February 06 2025
to Saturday February 08 2025





With a love for freedom, flowers, beaches, and the sun, the brand presents collections that merge elegant aesthetics with master craftsmanship. Each collection carries its own story and philosophy, featuring items crafted through the development of high-quality materials and meticulous handmade processes.
Sales Department
Women’s RTW
*
LCDC™
See on Map
Sales campaign FW25/26
from Thursday February 06 2025
to Saturday February 08 2025

Ideal Showroom
* Mini Website
DDP 3F, Design Lab, Dongdaemun Design Plaza 04566 Seoul
281 Eulji-ro, Jung-gu
04566 Seoul


Inspired by the spirit of Bauhaus, LCDC ™is a Seoul based brand that launched in 2023, dedicated to the FASHION PIONEERS building out their identities and styles.
Continuously reinterpreting dailywear and classic items, LCDC narrates a unique story. The label has defined itself by experimenting with new ways of manipulating classic fabrics.
Adapting technicality methods of ‘deconstruction and reconstruction,’ their collections embrace unfinished, distressed and washed textiles.
Yejin Sim (Ideal Showroom)
Mobile: +82 10 6624 3251
Kei Kim (Ideal Showroom)
Mobile: +82 10 9875 7267
*
LIEW’s Rtw
Sales campaign FW25/26
from Thursday February 06 2025
to Saturday February 08 2025





LIE is a Chungchung Lee’s designer label that celebrates a drastic take on masculine-feminine duality. Combining signature tailoring with fabric combinations, LIE introduces elevated silhouettes that bridge bold colors and soft features in a dynamic yet romantic collection.
Sales Department
Women’s RTW
M
*
MMAMW’s Rtw * Mini Website
Sales campaign FW25/26
from Thursday February 06 2025
to Saturday February 08 2025





MMAM is a contemporary designer brand that adds doodle drawing elements to the classics. Based on the modern classic, pursuing a silhouette that is close to minimalism. In the expression of the doodle drawing, there is a mixture of maximalism. The designer plans to release graffiti drawings into canvas (collection) through various silhouettes every season.
Sales Department

Instagram
Women’s RTW
*
MMIC
See on Map
Sales campaign FW25/26
from Thursday February 06 2025
to Saturday February 08 2025

Ideal Showroom
* Mini Website
DDP 3F, Design Lab Nonhyeon Building 4F
25, Nonhyeon-ro 150-gil, Gangnam-gu
06022 Seoul


MMIC stands for ‘MAKE MY IDENTITY CERTAIN’, meaning that an individual establishes his or her own identity and becomes his or her own subject, that is, becoming one’s own self.
Progressive casual reinterprets the spirit of the 1970s, an era that emphasized individuality, freedom, and diversity, in a modern context, blending sensibilities with contemporary styles.
Yejin Sim (Ideal Showroom)
Mobile: +82 10 6624 3251
Kei Kim (Ideal Showroom)
Mobile: +82 10 9875 7267
P
*
PEOPLE OF THE WORLDM’s/W’s RTW
Sales campaign FW25/26
from Thursday February 06 2025
to Saturday February 08 2025





The co-founder of True Religion launched as a denim brand in the United States in 2002 and moved his head office to Korea in 2017 to start a brand business. Those who are talented, unique, and imaginative. Their unique and fresh daily lives begin to empathize with ordinary people. Break the mold with imagination, he carried out the rebranding with the slogan. The project seeks to differentiate into a sincere brand by setting artisan; as the core keyword of the brand, such as originality to pursue new things without copying others, pride in high-quality products through creation, and pursuit of sincere communication to value and share values with customers.
Sales Department
Women’s RTW, Men’s RTW
*
phenomenonseeperW’s Rtw
Sales campaign FW25/26
from Thursday February 06 2025
to Saturday February 08 2025





phenomenonseeper is a unisex brand that embodies various phenomena. Inspired by everyday phenomena and culture, the brand pursues a phenomenon of circulation that is embedded in the camera's film and visually stereoscopic.
Sales Department
Women’s RTW
R
*
Re RheeW’s Rtw * Mini Website
Sales campaign FW25/26
from Thursday February 06 2025
to Saturday February 08 2025





RE RHEE is a contemporary womenswear brand that is created with the idea to find your fashion sense again with their laid-back elegance and minimal trendy apparel. The designer has received a fashion design degree from Central Sant Martins University located in London. The brand has received numerous prestigious awards for its grand achievements such as the Vivienne Westwood Design competition as the best beginner and Gucci Bag Competition selected as the best bag designer.
Sales Department

Instagram
Women’s RTW
T
*
TheBallon
See on Map
Sales campaign FW25/26
from Thursday February 06 2025
to Saturday February 08 2025

We Construct
* Mini Website
DDP 3F, Design Lab, Dongdaemun Design Plaza
281 Eulji-ro, Jung-gu
04566 Seoul


Established in 2022, Haus 072C takes center stage with a signature blue, considering it today's equivalent to black. This bold blue serves as the foundation for our design philosophy, seamlessly bridging the worlds of architecture, art, and fashion to craft a cohesive lifestyle aesthetic. Our commitment extends beyond visual appeal, as we are vocal advocates for environmental and social responsibility.
Clement Kim
Mobile: +82 10 4894 0502
U
*
ULKINM’s/W’s RTW
Sales campaign FW25/26
from Thursday February 06 2025
to Saturday February 08 2025





Based on upcycling art, deconstruction, and hybrid, ULKIN delivers messages of each season which are metaphorically expressed via fashion defiantly and innovatively. This design process creates social value as well as aesthetic value.
Sales Department
Women’s RTW, Men’s RTW
Y
*
YouserM’s/W’s RTW * Mini Website
Sales campaign FW25/26
from Thursday February 06 2025
to Saturday February 08 2025





"youser" is a global designer brand launched in 2011, with a philosophy of valuing communication between designers and users. The brand's identity is expressed through the strength of technology that combines hybrid design and high-end construction methods. We present a style that harmoniously combines contrasting elements under the keyword "Deconism,” which breaks down the boundary between deconstruction and minimalism. We pursue ESG through sustainable design and materials, custom patterns created by the master, and high-quality products. "youser" is based in Paris, China, and Korea and develops menswear and womenswear collections.
Sales Department

Women’s RTW, Men’s RTW
AJOBYAJO
from Thursday February 06 2025
to Saturday February 08 2025

* Read More



AJOBYAJO is a brand that expresses Asia's subculture as streetwear with the sensibility of outsiders. AJOBYAJO first gained attention in Asia based in Seoul South Korea, and is now gradually expanding its influence to the World Wide.
Sales Department

Women’s RTW, Men’s RTW
Bonbom
* Mini Website
from Thursday February 06 2025
to Saturday February 08 2025

* Read More



BONBOM is a high-end unisex brand centered on women's clothing established and developed by designer Bon-bom Jo in 2020. Starting with the summer collection in 2021, BONBOM has introduced 16 collections so far and is currently preparing for the 25 fall winter collection, which is the 17th season. Bonbom begins its design in the process of reinterpreting Western clothes in a modern way and develops a design that adjusts a large amount of fabric in a unique way. While emphasizing the silhouette of the body and thinking about showing a large amount of fabric in a modern way, the designer learned how to use the pleats, making them the signature of the main spring, and these pleats are introduced in various ways every season.
Sales Department


Instagram
Women’s RTW, Men’s RTW
Coor See on Map
from Thursday February 06 2025
to Saturday February 08 2025

* Read More
Ideal Showroom
* Mini Website
DDP 3F, Design Lab, Dongdaemun Design Plaza
281 Eulji-ro, Jung-gu 04566 Seoul


Launched in 2018, Coor is a contemporary brand based in Seoul meaning 'Common Origins', and captures naturalness and pursues simple and harmonious beauty. Coor integrates its unique sensibility into the common essence of clothing: the quality and design of the product. The label's design begins with familiarity, focusing on heritage items and iconic materials.
Yejin Sim (Ideal Showroom)

Mobile: +82 10 6624 3251

Kei Kim (Ideal Showroom)

Mobile: +82 10 9875 7267
DAILY MIRROR
from Thursday February 06 2025
to Saturday February 08 2025

* Read More



DAILY MIRROR is a brand that pursues new minimalism with 7 different stories by harmonizing mannish and feminine elements, as well as reflecting the contemporary trend.
Sales Department

Women’s RTW
DOUCAN See on Map
from Thursday February 06 2025
to Saturday February 08 2025

* Read More
We Construct
* Mini Website
DDP 3F, Design Lab, Dongdaemun Design Plaza
281 Eulji-ro, Jung-gu 04566 Seoul


DOUCAN is a premium designer brand that reinterprets the oriental fantasy of nature, light and age through graphic artwork. Each season, designer merges distinctive and vibrant authentic prints to create a fresh sensibility.
Sales Department


Clement Kim

Mobile: +82 10 4894 0502
duckdive
from Thursday February 06 2025
to Saturday February 08 2025

* Read More



duckdive is a technical term for diving on a surfboard to avoid waves. Like the meaning of the word duckdive, which goes into calm water to avoid rough waves, in modern society where rapidly changing trends and cultures fly duckdive has the meaning of overcoming crisis with a street and casual mood with duckdive's unique sensibility.
Inspired by the vintage motorsports mood, the concept of a sports club where people with various hobbies gather and enjoy speed will showcase items that match various sports and daily life.
Sales Department

Women’s RTW, Men’s RTW
Duncan See on Map
from Thursday February 06 2025
to Saturday February 08 2025

* Read More
DDP 3F, Design Lab, Dongdaemun Design Plaza
281 Eulji-ro, Jung-gu 04566 Seoul


EENK
* Mini Website
from Thursday February 06 2025
to Saturday February 08 2025

* Read More



EENK was created by designer Lee Hyemee, beloved for her boldness and passion which crosses from fashion to art to lifestyle. EENK has launched 'The Letter Project’ which presents unique design items with keywords designated for each alphabet letter from A to Z. In the age of fast fashion and endless cycles of trends, EENK aims to bring collectibles instead of disposables into clients’ personal archives. Each season the label moves on to the next letter to inspire the new collection, presenting new concepts and items, keeping the brand exciting and inspiring all the time. While each piece looks into the curiosities of the moment, they have the unmistakable taste of the designer’s classic vintage sensibility.
Sales Department


Instagram
Women’s RTW
gaze de lin
from Thursday February 06 2025
to Saturday February 08 2025

* Read More



gaze de lin is a collection line by designer So Young Chang, started in 2012, that contains her sensibility and identity. With a soft avant-garde concept, it proposes a silhouette that maximizes women’s beauty. GDeL by gaze de lin is a special line launched in 2023. Pursuing sustainable fashion to become a brand that thinks of the environment, the label uses 70% of its materials as recycled ones for a sustainable environment. With a concept of Genderless, Timeless, and Seasonless, the brand offers free designs from gender, time, and season. The brand seeks hidden freedom in simplicity by adding hidden details to the deformed basic items with a new silhouette.
Sales Department

Women’s RTW, Men’s RTW
GREEDILOUS
from Thursday February 06 2025
to Saturday February 08 2025

* Read More



GREEDILOUS is a combination of words "Greedy and Fabulous”, meaning goddess of beauty. The collection focuses on ever-changing patterns and delicacy, and is completed with a strong visual silhouette. The progressive Greediers collection represents the global vision and inspiration of designer Park Yoon-hee, and is a revolutionary brand among designers. It is the company and first brand of PARK YOUNHEE [Park Yoon-hee], a designer who expresses FUTURISTIC MODERNITY by unraveling the LIFE STYLE of a woman ahead of the times in a STYLISH way. A collection that combines a simple silhouette with delicate details, and is currently being pursued as a BRAND BUILDING strategy for a leap forward as a GLOBAL BRAND.
Sales Department

Women’s RTW
HANNAH SHIN
from Thursday February 06 2025
to Saturday February 08 2025

* Read More



HANNAH SHIN is a designer brand that uses the latest technology to create sustainable fashion through fascinating, experimental designs. We develop sustainable materials by combining science and technology with disappearing traditional fashion artisan techniques and present a new future for fashion. Through this, we hope to convey the message of harmony between old and new, as well as technology and the environment.
Sales Department

Women’s RTW
Haus072C See on Map
from Thursday February 06 2025
to Saturday February 08 2025

* Read More
We Construct
* Mini Website
DDP 3F, Design Lab, Dongdaemun Design Plaza
281 Eulji-ro, Jung-gu 04566 Seoul


Established in 2022, Haus 072C takes center stage with a signature blue, considering it today's equivalent to black. This bold blue serves as the foundation for our design philosophy, seamlessly bridging the worlds of architecture, art, and fashion to craft a cohesive lifestyle aesthetic. Our commitment extends beyond visual appeal, as we are vocal advocates for environmental and social responsibility.
JISOOBAIK
from Thursday February 06 2025
to Saturday February 08 2025

* Read More



JISOOBAIK Couture represents a bold new vision in couture, defined by innovative design and exceptional craftsmanship. Renowned for its groundbreaking hand-draping techniques and the distinctive; wire construction, the brand transforms fabric into sculptural, emotionally charged pieces that push the boundaries of luxury fashion. Each creation is a unique work of wearable art, seamlessly merging Parisian elegance with avant-garde artistry. Already embraced by icons like Ariana Grande and Björk, Jisoo Baik Couture is at the forefront of a new era in high fashion, celebrating individuality and self-expression.
Sales Department

Women’s RTW
Julycolumn
* Mini Website
from Thursday February 06 2025
to Saturday February 08 2025

* Read More



The UK’s first prize winner of the Dunlop Original Awards, JULYCOLUMN experimentally takes the creative-minded, professional women’s lifestyle into consideration, celebrating them through collections that encompass every angle of their multifaceted lives. Based in Seoul Korea, Julycolumn found its aesthetics inspired by the spirits of 'Arts & Crafts Movements’ of 19th century Great Britain. All of the pieces at JULYCOLUMN are designed, patterned, cut, hand-made, hand-finished, pressed, and packaged in its in-house factory, where the company constantly oversees the conditions and quality of the environment for all of the employees, as well as the manufacturing process from start to finish. As of 2024, most of the collection is made of deadstock fabric, to minimize waste. The brand aims to create products that are safe for the environment and with quality that will last a long time, both in their craftsmanship and design.
Sales Department


Instagram
Women’s RTW
KIMOUI
from Thursday February 06 2025
to Saturday February 08 2025

* Read More



A unisex contemporary designer brand that develops high-end fashion with purism at its core. It is faithful to its primitive state without distinction between men and women and features a collection development based on colorful material matching and tailoring. Each season, a new story is incorporated into the identity to develop the collection.
Sales Department

Women’s RTW, Men’s RTW
KUMANN YHJ
from Thursday February 06 2025
to Saturday February 08 2025

* Read More



KUMANN YHJ was a custom-made women's wear studio founded in 1965 by EunHwan Oh. As her business matured, in 1979, she launched her ready-to-wear brand, 'OH EUN HWAN Boutique', which is one of the well-respected designer brands in Korea. KUMANN has been revived by HyeJin yoo since the year 2010, as a new high-end, avant-garde brand with a novel contemporary character. She has been newly developing imaginative shapes and structures in the search of new potentials of fabrication. One-of-a kind silhouettes and constructive style rooted in her fine arts career, reshape the character of the brand, 'Kumann' embracing the spirit of innovation.
Sales Department

Women’s RTW
Kwak Hyun Joo Collection
from Thursday February 06 2025
to Saturday February 08 2025

* Read More



The powerful mood and colorful patterns clearly express the identity of the Kwak Hyun Joo Collection. The brand creates collections for women and men with "Good Sense", who are engaged in a professional and everyone who loves fashion with their concept and culture. The seasonal concept, presented by Creative Director Hyeon-Joo Kwak, is inspired by her ordinary daily life. The signature printing design on her own is added to this, creating the uniqueness of the Kwak Hyun Joo Collection.
Sales Department

Women’s RTW, Men’s RTW
L'EAU ET
from Thursday February 06 2025
to Saturday February 08 2025

* Read More



With a love for freedom, flowers, beaches, and the sun, the brand presents collections that merge elegant aesthetics with master craftsmanship. Each collection carries its own story and philosophy, featuring items crafted through the development of high-quality materials and meticulous handmade processes.
Sales Department

Women’s RTW
LCDC™ See on Map
from Thursday February 06 2025
to Saturday February 08 2025

* Read More
Ideal Showroom
* Mini Website
DDP 3F, Design Lab, Dongdaemun Design Plaza 04566 Seoul
281 Eulji-ro, Jung-gu 04566 Seoul


Inspired by the spirit of Bauhaus, LCDC ™is a Seoul based brand that launched in 2023, dedicated to the FASHION PIONEERS building out their identities and styles.
Continuously reinterpreting dailywear and classic items, LCDC narrates a unique story. The label has defined itself by experimenting with new ways of manipulating classic fabrics.
Adapting technicality methods of ‘deconstruction and reconstruction,’ their collections embrace unfinished, distressed and washed textiles.
Yejin Sim (Ideal Showroom)

Mobile: +82 10 6624 3251

Kei Kim (Ideal Showroom)

Mobile: +82 10 9875 7267
LIE
from Thursday February 06 2025
to Saturday February 08 2025

* Read More



LIE is a Chungchung Lee’s designer label that celebrates a drastic take on masculine-feminine duality. Combining signature tailoring with fabric combinations, LIE introduces elevated silhouettes that bridge bold colors and soft features in a dynamic yet romantic collection.
Sales Department

Women’s RTW
MMAM
* Mini Website
from Thursday February 06 2025
to Saturday February 08 2025

* Read More



MMAM is a contemporary designer brand that adds doodle drawing elements to the classics. Based on the modern classic, pursuing a silhouette that is close to minimalism. In the expression of the doodle drawing, there is a mixture of maximalism. The designer plans to release graffiti drawings into canvas (collection) through various silhouettes every season.
Sales Department


Instagram
Women’s RTW
MMIC See on Map
from Thursday February 06 2025
to Saturday February 08 2025

* Read More
Ideal Showroom
* Mini Website
DDP 3F, Design Lab Nonhyeon Building 4F
25, Nonhyeon-ro 150-gil, Gangnam-gu 06022 Seoul


MMIC stands for ‘MAKE MY IDENTITY CERTAIN’, meaning that an individual establishes his or her own identity and becomes his or her own subject, that is, becoming one’s own self.
Progressive casual reinterprets the spirit of the 1970s, an era that emphasized individuality, freedom, and diversity, in a modern context, blending sensibilities with contemporary styles.
Yejin Sim (Ideal Showroom)

Mobile: +82 10 6624 3251

Kei Kim (Ideal Showroom)

Mobile: +82 10 9875 7267
PEOPLE OF THE WORLD
from Thursday February 06 2025
to Saturday February 08 2025

* Read More



The co-founder of True Religion launched as a denim brand in the United States in 2002 and moved his head office to Korea in 2017 to start a brand business. Those who are talented, unique, and imaginative. Their unique and fresh daily lives begin to empathize with ordinary people. Break the mold with imagination, he carried out the rebranding with the slogan. The project seeks to differentiate into a sincere brand by setting artisan; as the core keyword of the brand, such as originality to pursue new things without copying others, pride in high-quality products through creation, and pursuit of sincere communication to value and share values with customers.
Sales Department

Women’s RTW, Men’s RTW
phenomenonseeper
from Thursday February 06 2025
to Saturday February 08 2025

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phenomenonseeper is a unisex brand that embodies various phenomena. Inspired by everyday phenomena and culture, the brand pursues a phenomenon of circulation that is embedded in the camera's film and visually stereoscopic.
Sales Department

Women’s RTW
Re Rhee
* Mini Website
from Thursday February 06 2025
to Saturday February 08 2025

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RE RHEE is a contemporary womenswear brand that is created with the idea to find your fashion sense again with their laid-back elegance and minimal trendy apparel. The designer has received a fashion design degree from Central Sant Martins University located in London. The brand has received numerous prestigious awards for its grand achievements such as the Vivienne Westwood Design competition as the best beginner and Gucci Bag Competition selected as the best bag designer.
Sales Department


Instagram
Women’s RTW
TheBallon See on Map
from Thursday February 06 2025
to Saturday February 08 2025

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We Construct
* Mini Website
DDP 3F, Design Lab, Dongdaemun Design Plaza
281 Eulji-ro, Jung-gu 04566 Seoul


Established in 2022, Haus 072C takes center stage with a signature blue, considering it today's equivalent to black. This bold blue serves as the foundation for our design philosophy, seamlessly bridging the worlds of architecture, art, and fashion to craft a cohesive lifestyle aesthetic. Our commitment extends beyond visual appeal, as we are vocal advocates for environmental and social responsibility.
ULKIN
from Thursday February 06 2025
to Saturday February 08 2025

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Based on upcycling art, deconstruction, and hybrid, ULKIN delivers messages of each season which are metaphorically expressed via fashion defiantly and innovatively. This design process creates social value as well as aesthetic value.
Sales Department

Women’s RTW, Men’s RTW
Youser
* Mini Website
from Thursday February 06 2025
to Saturday February 08 2025

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"youser" is a global designer brand launched in 2011, with a philosophy of valuing communication between designers and users. The brand's identity is expressed through the strength of technology that combines hybrid design and high-end construction methods. We present a style that harmoniously combines contrasting elements under the keyword "Deconism,” which breaks down the boundary between deconstruction and minimalism. We pursue ESG through sustainable design and materials, custom patterns created by the master, and high-quality products. "youser" is based in Paris, China, and Korea and develops menswear and womenswear collections.
Sales Department


Women’s RTW, Men’s RTW