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March 27, 2026
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Shanghai Fashion Week FW26-27
The Trade Shows
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SHANGHAI - MARCH 2026
MARCH 25 - 29 > MODE SHANGHAI
@ Crystal Bridge T5 Building
No.688 Tianshan Road - Changning District
Exhibitors List > Visitors Registration
Contact: Jane Zhang E-mail +86 13795248811
Multi-label Showrooms @ Mode Shanghai:
- DFO Showroom
Brands Selection: Tibi, Officine Générale, Bompard, Pomandère, The New Society, Phisique du Rôle, Rita Row, Harris Wharf London, Purple...
- Tudoo Showroom
Brands Selection: Aparallel, Bibilee Studio, Bing Xiougn, Bread Tree, Durian Monster, From Silence, Giming, Hashmere, Shelle Artiste, Sugarsu...
+ Alter Showroom, Showroom by Violet and others.
As the only official supporting exhibition of Shanghai Fashion Week, "MODE Shanghai Fashion and Apparel Exhibition" is committed to promoting the improvement of the fashion industry's industrial chain, while meeting the personalized needs of the domestic fashion retail market. It strives to provide highly matched and effective services, integrate advantageous resources in multiple dimensions, and provide a full range of media communication channels to build a business platform for buyers and industry professionals from all over the world to promote business docking and cooperation, and create a new exhibition atmosphere and experience.
MARCH 25 - 29 > ONTIMESHOW
@ West Bund Art Center
No.2555 Longteng Ave. - Xuhui District
> Visitors Registration > Showroom Online Access
Contact: Alba Zhou E-mail
Multi-label Showroom @ Ontimeshow:
- RoomRoom Showroom
Brands Selection: Abitua, Angel Chen, Haizhen Wang, Oude Waag, Self-Portrait, Tommy Zhong, Uàn Corr, Unchatgris, Un Mute, 對倒Duìdào, Olio E Aceto, Sale E Pepe...
Ontimeshow was founded in October 2014, and has grown to become the largest fashion trade show in China, welcoming over 300 brands and 15,000 buyers, media, and other fashion industry professionals from across the globe.
MARCH 26 - 29 > SHOWROOM SHANGHAI
Shanghai Exhibition Center
No.1000, Middle Yan'an Road - Jing'an District
Exhibitors List
APRIL 02 - 05 > NOTES SHANGHAI
@ West Bund International Convention Exhibition Center
No.7 Longyao Road - Xuhui District
This is the professional event dedicated to perfume in China. This show is held twice a year, in March and in October, and each edition brings together more than 160 exhibitors and brands.
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Shanghai Sales Campaigns FW26-27
Spotlight on DFO Showroom
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Founded in 2010, DFO provides full-range market development solutions for fashion & lifestyle brands in Greater China. Strategized by their experienced European team and operated by the wholly-owned Shanghai office, DFO develops and executes customized strategies to drive market development and localization. Their services include Wholesale, PR & Social Media, E-Commerce, Retail Development, Crossover Collaborations, and Financing.
MARCH 25 - 29, 2026 @ Crystal Bridge T5 Building (F6)
688 Tianshan Road - Changning District
Brands RTW W's: Tibi, Officine Générale, Bompard, Pomandère, The New Society, Phisique du Rôle, Rita Row, Harris Wharf London, Malej, camilla, Tojha, Jespionne Paris, Ksenia Schnaider, Hagahi, Yacco Maricard, Vianlin
Brands ACC. W's: Flòwze, Tkees, COLDFRAME, Handsome Stockholm, cortté, Ölend
Brands RTW M's: Alchemist, Purple
> Send an e-mail +36 70 402 5512
In this article, we highlight DFO Showroom's following collections: Officine Générale, Purple, Situationist and Tibi.
Click on the designers' images to open their Instagram
OFFICINE GENERALE
Since founding the label in 2012, Pierre Mahéo has committed to building a brand for men and women that is grounded in continuity. An elevated, intentional, and real-world wardrobe that maintains a modern classic style from one season to the next. A Parisian and French vision that extends outward. Collections are transgenerational and positioned for everyday wear. There is a wearable approach to design and an emphasis on good value.
PURPLE
Purple Brand, a luxury denim brand launched in 2018 in Vancouver by a collective of friends, including industry veterans Luke Cosby and Rob Lo (both from the wholesale world). Born from the idea that innovation and style shouldn't be limited to high-end denim, Purple redefines the boundaries of luxury, changing the way we perceive denim by combining the aesthetics of high-end fashion with the accessibility of an everyday wardrobe for multiple occasions; in essence, creating something authentic at an accessible price. Thus, Purple becomes a true powerhouse in the world of denim with a focus on high-quality products and a particular attention to fit.
SITUATIONIST
Situationist is committed to craftsmanship, sustainability, and timeless design. Founded on the principles of quality and meticulous attention to detail, the brand embraces a unique approach to garment-making that prioritizes artistry over mass production. One of the most important things that defines Situationist is the team devoted to the process of making clothes. Each garment created at the atelier in Tbilisi is unique and signed by the seamstress who worked on it.
TIBI
Founded in 1997 in Hong Kong by Amy Smilovic, Tibi is grounded in the concept of Creative Pragmatism, a design philosophy that balances highly conceptual creativity with utility and functionality. Based in New York City, the mindset brand boasts a global luxury specialty store footprint with two stores of its own in New York City and St. Simons Island.
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Shanghai Fashion Week FW26 -27
Spotlight on RoomRoom
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With the mission of "balancing creativity and commerce", ROOMROOM Showroom provides comprehensive support to brands to enter new phases through a professional services team and the continuous accumulation of industry resources. Services include the expansion of the core B2B channel in showrooms, cost control services from inventory management to supply chain optimization, and multi-faceted consulting services covering finance, legal matters, and brand operations. It also offers brand marketing services, such as offline pop-up tours and specialized campaigns on platforms such as Xiaohongshu (RED), as well as investment and financing facilitation.
MARCH 25 - 29, 2026 @ West Bund Art Center (Hall A/C)
No.2555 Longteng Avenue - Xuhui District
Brands RTW: Abitua, Angel Chen, Dongdongzhou, Haizhen Wang, Jun By Yangjun, Meaning Of, Niaparka, Oude Waag, Rhea, Self-Portrait, Tommy Zhong, Uàn Corr, Unchatgris, Un Mute, 對倒Duìdào, 隐 · Ban Xiaoxue
Brands Acc.: Cremaish, Olio E Aceto, Sale E Pepe, Soft Mountains, Softroom, 独本Duben
Brands Lifestyle: Landwarmspace, Press Only
Powered By Borderland (RTW): Birrot, By Malene Birger, Cordera, Cuddleup, Eka, Samsøe Samsøe, Skall Studio
Powered By Borderland（Acc): Lié Studio, Ruslan Baginskiy Sagan Vienna
Powered By Gdd: Anabel Aram, Established & Sons, Ichendorf Milano, LSA, Michael Aram, Serax
Powered By K-Room: Coo, Jisoo Lee, Kiló, Mother Of Shell, Odlyworkshop, Young N Sang, Khiho
Send an E-mail +86 21 6308 6782-801
Focus on : By Malene Birger and Oude Waag
Click on the designers' images to open their Instagram
BY MALENE BIRGER
Founded in 2003, the Danish designer brand By Malene Birger entered a new chapter in 2020 under the joint leadership of Creative Director Maja Dixdotter and Chief Executive Officer Ellen Dixdotter. Following a comprehensive reimagining of the brand identity and retail concept, the introduction of a new lettermark, and a refined approach to its collections, the brand has been revitalized and has emerged as a significant force in contemporary womenswear. Today, it offers a compelling wardrobe proposition for the modern, multifaceted woman.
OUDE WAAG
Founded in 2017, Shanghai-based Oude Waag is quickly earning a reputation as a rising force in Chinese fashion. Founded by designer Jingwei Yin describes the brand as "Like keeping a diary" - an evolving record of human experience, punctuated by small, abstract moments of emotion and intimacy.
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Taipei Fashion Week FW 26/27 launches new transformations
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Taipei Fashion Week FW26/27 will take place from March 26 to 29. A pre-event press conference was held at the Showtime Cinemas ScreenX Theater in the Taipei Dome, adopting the concept of a "film premiere", presenting teaser-style visuals that introduced participating brands.
read more
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