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September 02, 2026
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SEOUL FASHION WEEK SS27
September 2, 2026
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During Seoul Fashion Week, we're previewing the designer brands' profiles featured in the official schedule.
SEPTEMBER 2, 2026
FASHION SHOWS & PRESENTATIONS
12pm-5pm: Epingler & UMBA • 12.00pm: Lie • 3.00pm: Ulkin • 5.30pm: Daily Mirror
> 12pm-5pm EPINGLER - Presentation
Designer: Lee Hye Yeon
@ DDP SEOUL-ON
Sales Campaign: 02-04.09. > SFW TRADE SHOW
DDP Showroom Design Lab 1F #S-A50
Sales Contact: e-mail
EPINGLER - BRAND CONCEPT
Epingler, created in 2019 by Hye-yeon Lee, is made with time and sincerity until each piece of clothing is made. The name, derived from the French word for "to pin", embodies the aspiration to present well-constructed garments from the foundation. The styles are crafted to harmonize seamlessly with any outfit, transcending the boundaries of femininity or fleeting trends. It stands out by embracing bold and expansive designs within the realm of long-lasting elegance, based on the goal of striking a balance between basics and brand identity.
@epingler.official
> 12.00pm LIE - Fashion Show
Designer: Chung Chung Lee
@ DDP Art Hall1
Sales Campaign: 02-04.09. > SFW TRADE SHOW
DDP Showroom Design Lab 2F #B06
Sales Contact: e-mail
LIE - BRAND CONCEPT
LIE is Chungchung Lee’s designer label that celebrates a drastic take on masculine-feminine duality. Combining signature tailoring with fabric combinations, LIE introduces elevated silhouettes that bridge bold colors and soft features in a dynamic yet romantic collection. LIE is increasing international public attention by participating in global events such as Paris Fashion Week, New York Fashion Week, and Seoul Fashion Week. LIE established international business with 60 select shops and department stores within the US, Europe, Hong Kong, Japan, China, Singapore, and more.
@liecollection_
> 12pm-5pm UMBA - Presentation
Designers: Park Youn Young, Lee Woo Sung
@DDP Yigansumun Exhibition Hall
UMBA - BRAND CONCEPT
Rather than drawing on a new story each season, Umba finds inspiration in an ongoing study of structure, proportion, and material. This collection further develops its philosophy, “Until Minimalism Becomes Audacity”, with greater depth and precision.
@umba_official
> 3.00pm ULKIN - Fashion Show
Designer: Seong Dong Lee
@ DDP Art Hall 1
Sales Campaign: 02-04.09. > SFW TRADE SHOW
DDP Showroom Design Lab 2F #B16
Sales Contact: e-mail
ULKIN - BRAND CONCEPT
Ulkin's aesthetic is rooted in a deep emotional connection to beauty, starting with a careful observation of the world around us. With an eye for detail and metaphorical storytelling, the designer creates collections that reflect value and time. Combining high-quality, designer-driven garments with a nostalgic vintage mood, Ulkin evokes a sense of timeless elegance. Through a constant exploration of aesthetics and a keen attention to detail, Ulkin conveys the meaning of “Ultimately, we are Kindred”, offering timeless values to those with refined tastes and a unique sense of individuality.
@ulkin_official
> 5.30pm DAILY MIRROR - Fashion Show
Designer: Ju Han Kim
@ DDP Art Hall 1
Sales Campaign: 02-04.09. > SFW TRADE SHOW
DDP Showroom Design Lab 2F #B07
Sales Contact: e-mail
DAILY MIRROR - BRAND CONCEPT
Daily Mirror is a contemporary womenswear brand that reflects existence, balance, and progressive emotion in modern life. Blending mannish and feminine, structure and softness, rationality and sensitivity, Daily Mirror embodies the aesthetics of Modern, Genderless, Layered-for individuals who stay true to their identity in a changing world. More than fashion, Daily Mirror represents an attitude and a language of self-reflection - the so-called ‘Mirror Moment’. Each collection explores the dialogue between self and time, continuously evolving under the philosophy of “Be Progressive”.
@dailymirror_official
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Seoul SS27 Sales Campaigns
Spotlight on IDEAL Showroom
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Based in Seoul, IDEAL Showroom is a fashion sales and marketing agency with a global perspective and specialized market knowledge and solutions. A pioneer among Korean showrooms, the showroom structured a new business platform at a time when showroom activity was not yet established in the Korean fashion industry. It operates in fashion hubs around the world, including New York, Paris, Milan, and London, and collaborates with over 400 major global brands, stores, and showrooms. Since 2022, its support has expanded to international brands, helping them expand globally as well as break into the Korean market.
SEPTEMBER 02 - 05, 2026
2F,15, Nonhyeon-ro 158-gil, Gangnam-gu - 06025 Séoul
M's Coll.: Coor.
W's Coll.: Coor, Siyazu, Fritur, LCDC ™
> Send an Email to Yejin Sim
> Send an Email to Kei Kim
Focus on: Coor, Siyazu, Fritur and LCDC ™.
COOR
@coor_official
The Coor SS27 collection begins with the 'quiet strength' shaped by time. Through natural forms connecting the sea to the mountains and cliffs, it unravels the layers of time and the serene energy embedded within the Dolomites. Focusing on the process through which flow and form come together and gradually reach completion, the collection captures the traces of a force that is unseen, yet undeniably present. Grounded in a calm palette derived from nature and a timeless design language, Coor presents its own language of restrained energy and refined depth.
FRITUR
@friturday
Based in Seoul, FRITUR creates whimsical yet natural, relaxed wear themed around the thrill of travel that blends with daily comfort. With its vintage-inspired pieces incorporated with embroidery and hand-stitching, FRITUR offers a comforting wardrobe for those with a free-spirited and resilient.
SIYAZU
@siyazu_official
Siyazu is a contemporary womenswear brand that creates refined, effortless pieces for modern women, designed to leave a subtle yet lasting impression. Based on the philosophy of supporting the social presence of modern women, SIYAZU creates garments that go beyond seasonal trends and remain relevant over time. SS27 collection captures scenes from the lives of contemporary women, bringing a quiet yet distinct character to each space. Between cold concrete and the shadows of nature, the garments express not a styled look, but a way of being. Volumes are restrained, while silhouettes remain fluid, maintaining a sense of balance and ease through movement.
LCDC™
@lcdc.tm
Inspired by the spirit of Bauhaus, LCDC™ is a Seoul based brand that launched in 2023, dedicated to the fashion pioneers building out their identities and styles. Continuously reinterpreting dailywear and classic items, LCDC™ narrates a unique story. The label has defined itself by experimenting with new ways of manipulating classic fabrics. Adapting technicality methods of ‘deconstruction and reconstruction’, their collections embrace unfinished, distressed and washed textiles.
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LVMH returns with Les Journées Particulières from October 16 to 18, 2026
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The 6th edition of the initiative, promoted by the French conglomerate since 2011, will be held worldwide from October 16 to 18, with 65 venues open across 11 countries and exclusive experiences.
read more
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