| |
|
October 08, 2026
|
|
|
|
|
|
|
|
|
|
M Space
|
|
October 08, 2026 -> October 12, 2026 |
|
|
|
|
|
|
|
PROMAS in Shanghai
a new generation
of French creative menswear
|
|
|
From October 10 to 12, 2026, during Shanghai Fashion Week, PROMAS, the French Menswear Federation, with the support of DEFI, returns to Shanghai with five French creative brands through its international development programmes, Boarding Pass and Showroom List. Following its first Shanghai edition in March, PROMAS continues to build connections between French fashion talent and the Chinese fashion ecosystem.
BOARDING PASS Three French creative labels:
BAZISZT • COLTESSE • EGONLAB
BAZISZT
@baziszt
A Paris-based label with a poetic aesthetic, Baziszt reinvents antique textiles to create unique, contemporary pieces infused with emotion. Each garment tells a story, blending Mediterranean heritage, craftsmanship, and artistic sensitivity. The brand embodies a sustainable, cultural, and authentic approach to fashion, resonating with audiences seeking meaning and originality.
COLTESSE
@coltesse
Founded by Florent Biard, COLTESSE develops a contemporary interpretation of relaxed tailoring, combining comfort, functionality and understated sophistication. Its clean lines and warm minimalism embody a discreet, durable and intelligent form of luxury. The label received the Grand Prix de la Création de la Ville de Paris in 2022.
EGONLAB
@egon_lab
A standout creative duo on the Paris scene, EGONLAB merges pop culture, futuristic tailoring and social engagement. Its spectacular, viral and highly visual universe resonates with China’s hyper-connected younger generations. A finalist for the 2026 ANDAM Prize, the Parisian label is part of the official Paris Fashion Week calendar.
SHOWROOM LIST Two French creative labels:
LUDOVIC DE SAINT SERNIN • MII COLLECTION
LUDOVIC DE SAINT SERNIN
@ludovicdesaintsernin
Launched in 2017, Ludovic de Saint Sernin's eponymous Parisian label has become one of the most visible representatives of the New Queer wave in fashion. Crossing gender conventions and exploring sensuality, LDS combines a distinctive vision with an uncompromising approach to craftsmanship and cut.
MII COLLECTION
@miicollection_official
Founded in 2012 by Lucie Bourreau Dutta and Bapan Dutta, MII Collection was created to defend and preserve ancestral craftsmanship of Bengali artisans. Combining French design with Indian savoir-faire, the brand places craftsmanship, social commitment and cultural heritage at the heart of its contemporary wardrobe.
BOARDING PASS & SHOWROOM LIST by PROMAS
OCTOBER 10-12, 2026.
MASU, No.12, Kangle Cun Lane
740 Middle Yan'an Road - Jing'an District
A THREE-DAY PROGRAMME
October 10 — Press Day: for press, digital media and stylists, with an invitation-only evening reception.
October 11-12 — SS27 Showroom: for buyers, retailers and industry professionals.
Sales Contact > Kristie > email +861 502 660 8017
> @promas_list
|
|
|
|
|
Shanghai Sales Campaigns SS27
Spotlight on DFO Showroom
|
|
|
Founded in 2010, DFO provides full-range market development solutions for fashion & lifestyle brands in Greater China. Strategized by its experienced European team and operated by the wholly-owned Shanghai office, DFO develops and executes customized strategies to drive market development and localization. Its services include wholesale, PR and social media, e-commerce, retail development, crossover collaborations and financing.
SHANGHAI October 08-12, 2026
MODE - T5 Building (F6) 688 Tianshan Road - Changning District
Brands RTW W's: Tibi, WE11Done Womeswear, Eleven By WE11Done, No Name, Bompard, Pomandère, The New Society, Phisique du Rôle, moremor, Icon Denim, Charo Ruiz, Holzweiler, Calcaterra, Talking Walls, Lalo, Münn, Psophía, anggae, Kingacsilla, La Prestic Ouiston, L'idée.
Brands ACC. W's: Tkees, Phialabel, anggae, cortté, L’rosha, moremorr.
Brand Home: Caroline Zimbalist
> Send an e-mail
Focus on: Calcaterra, Holzweiler and Tibi.
CALCATERRA
@calcaterrad
Founded in 2015 by Milanese designer Daniele Calcaterra, Calcaterra is an Italian fashion brand exploring the balance between volume, simplicity and contemporary elegance. Defined by a refined study of proportions, materials and silhouettes, the brand combines clean lines with fluid volumes, exclusive fabrics and unexpected yarn combinations. Deeply rooted in Italian craftsmanship, Calcaterra places material research, quality and attention to detail at the heart of each collection, creating a sophisticated and quietly distinctive expression of Made in Italy.
HOLZWEILER
@holzweiler
Founded in 2012 by siblings Susanne and Andreas Holzweiler, Holzweiler is a Norwegian fashion house blending effortless design with everyday functionality. Rooted in its Norwegian heritage, the brand draws inspiration from art, architecture and the natural landscapes of Norway.
TIBI
@tibi
Founded by Amy Smilovic and based in New York City, Tibi is defined by Creative Pragmatism — a design philosophy that balances creativity with functionality and ease. With a distinct approach to modern dressing, Tibi creates thoughtful, versatile pieces designed to encourage individuality and personal style
|
|
|
|
|
|
MODE Shanghai SS27
|
|
|
As the only official supporting exhibition of Shanghai Fashion Week, "MODE Shanghai Apparel & Accessories Exhibition" is committed to promoting the improvement of the fashion industry chain, while meeting the personalized needs of the domestic fashion retail market.
It strives to build a business platform for buyers and industry professionals from all over the world to promote business matching and cooperation, and create a brand-new exhibition atmosphere and experience by providing highly matched and effective services, integrating advantageous resources in multiple dimensions, and providing comprehensive media communication channels.
SHANGHAI October 8-12, 2026 @ 10:00 AM - 6:30 PM
Building T2, Jingyao Hongqiao,
No. 688 Tianshan Road, Changning District
MODE Contact > email
SEE > EXHIBITOR LIST > GET YOUR BADGE -
SEE> MODE FLOOR PLAN
MODE Brands Selection: RAXXY • GREEDILOUS• REDEMPTIVE • macro'SENSES • NUMBERING • RAWmantics • UNCHARTED AESTHETIC QUEST（UAQ) • KING PING BY WANG
MODE Multi-brand Showrooms: BUSAN SHOWROOM • YUN SHOWROOM • DAEGU FASHION LAB • GYEONGGI FASHION CREATIVE STUDIO • TUDOO SHOWROOM • DFO SHOWROOM • ALTER SHOWROOM • LE DOME • SHOWROOM BY VIOLET• MMUUZZ
Focus on Raxxy, Greedilous, Uncharted Aesthetic Quest (UAQ)
RAXXY
@christopherraxxy_official
Raxxy is a luxury down jacket brand that masterfully fuses traditional Chinese culture with art and innovative craftsmanship. By integrating cross-disciplinary fashion design and mathematical logic, the brand pioneers a new form of futurist aesthetics. Designer William Shen introduced a revolutionary concept of "3D fashion transformation": inspired by traditional Chinese bamboo weaving, it reimagines down jackets with a novel construction that incorporates weaving elements
GREEDILOUS
@greedilous
A designer and visionary, Park Younhee creates a futuristic modernity by stylishly interpreting the lifestyle of women who are ahead of their time. Greedilous is her company and first brand.
UNCHARTED AESTHETIC QUEST（UAQ)
@unchartedaestheticquest
Uncharted Aesthetic Quest, or UAQ, is a Seoul-based design lifestyle brand that explores aesthetics in everyday life. Built around a restrained black-and-white visual language, sculptural silhouettes, and wearable object design, UAQ reinterprets the relationship between the body, objects, and daily rituals.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
You are receiving this email because you opted in at our website
You can unsubscribe from the list
Email not displaying correctly? click here
Modem
Vedra Inc, 21 Place de la République, 75003 Paris, France
Instagram
Linkedin
|
