Coin Excelsior, a contemporary department store which opened last April in Rome, continued its development within the premium fashion segment by launching "Fashion Insider", an event that offers fashion catwalk experiences to the store’s clients and fashion amateurs. To celebrate the launch of its new concept, Coin Excelsior hosted its first catwalk show on October 9th, and opened its backstage space, including styling and hair & make-up preparations, to the audience.

''Our intention is to let people discover Coin Excelsior as a place that offers a special and accessible shopping experience,’’ explained Simone Dominici, General Manager of the store. ‘’Fashion Insider has a unique approach to fashion, it is meant to let our customers live through the fashion experience’’.


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