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ITALY / Florence: LuisaViaRoma - Firenze4Ever

January 05 2017

Firenze4Ever is now in its 14th edition, from the 9th to the 13th of January 2017, with a schedule full of events.

The 9th of January 2017, the store will be transformed into a blank canvas that is given form through the creativity of Ben Copperwheat and EKTA. The Brilliant Ceramics exhibition will be presented on the terrace designed by Patricia Urquiola.

The constant attention of LuisaViaRoma in the brand research and projects to be selected, such as limited edition and capsule collection created exclusively for the boutique, has led to collaborations with The Sartorialist and The Icon Project of Peuterey.

In fact, the 10th of January, from 5.30pm to 7.30pm, Scott Schuman will present the limited edition designed for Sutor Mantellassi and produced exclusively for LuisaViaRoma. The two sneakers models, one for man and one for woman, will be available online in addiction to the footwear selection of The Sartorialist project already on sale on LUISAVIAROMA.COM.

On the 11th of January 2017, from 5.30pm until 8.30pm, LuisaViaRoma will present the Peuterey Icon collection project with a dedicated event and special installation. A corner will feature the three iconic designs: a parka, a bomber and a trench. The limited edition Icon pieces will be available in store and online from January 11.

The collaboration with Der Berliner Mode Salon continues. Starting January 2017, a unique selection of German designers will be available at LuisaViaRoma. Antonia Goy, Michael Sontag, Odeeh, René Storck and Tim Labenda, Gabriele Frantzen and Mykita are the designers selected by Andrea Panconesi, CEO of LUISAVIAROMA, during his visit to Der Berliner Mode Salon.

“Since the beginning, I have supported emerging designers, providing them with visibility. I discovered original and high-quality German brands in Berlin. The next step of the collaboration with Der Berliner Mode Salon is to present the new developments in Florence.” – Andrea Panconesi.

The 13th of January from 11.30am until 3.00pm, the new designers and Der Berliner Mode Salon will meet press at the LuisaViaRoma Terrace.

LuisaViaRoma will also presents the third Fashion & Technology Summit, 12 January 2017, in collaboration with IAB Italia and Netcomm. From 9.30am until 6.00pm, the Teatro della Compagnia di Firenze will host international speakers and brands from the fashion and technology community. An exclusive dialogue between heritage and the future, the program foresees panel discussions and workshops dedicated to new industry trends. Participants include The Huffington Post USA, Business Of Fashion (BOF), Launchmetrics, MediaMath, AOL, Polimoda, Peuterey, Digital4Fashion di IAB ITALIA.

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