Back
Back
NEW ... in PARIS SS19
by Modem
© Modem

[red]NEWS ... in PARIS[/red]



[green]OLIVIER MIGDA and ANTOINE FLOCH[/green], the Founders and Directors of the Man / Woman Tradeshow have announced that as of June 2018 the MAN Tradeshow will include a new identity: MAN / WOMAN to accomodate the Women's Pre-Collections in the same space and at the same time as the Men’s Collections.

They have recently confirmed that this choice will now be renewed in the future, to answer the current problems that concern the reciprocal interests of buyers and brands.

On the one hand, because to be in symbiosis with the evolution of the economy of the fashion market, buyers must use a larger and larger part of their budget in the periods preceding the dates of the presentations of the Women's Main collections. On the other hand because, as a result, this dynamic penalizes especially the evolution of the commercial activity of the emerging brands, which present only during the periods of Women's Main collections.

[red]BUYERS[/red] are frustrated in their choices, [red]CREATORS[/red] destabilized in their professional activity

In this phase of transition to an implicit reorganization of the Fashion System, it is essential to preserve and safeguard as reference values those that govern the Fashion sector since its start.
Those that have enabled Luxury to acquire a new identity that corresponds to the original criteria of the Creation for represent them at the highest level.

[red]New locations for 2 of the main multi-brand showrooms at Paris FW SS19[/red].

- [green]247 SHOWROOM[/green] inaugurates at N ° [red]11 of rue Saint-Dominique - 75007 Paris[/red] a second Parisian location that will host the Men’s collections sales campaign from 21 to 29 of June. This new space is located in the same district of the Hotel Particulier of [red]21 rue de l'Université - 75007 Paris[/red], where in the same period June 21 - 29 the Women's Pre-collections will be presented to the buyer
GOOGLE MAP >11 rue Saint-Dominique - 75007
GOOGLE MAP >21 rue de l'Université - 75007
.
- [green]TOMORROW SHOWROOM[/green] instead, due to problems detected recently found in a part of the space of the rue de Lappe, which was the seat of the historic Galleria Liliane & Michel Durant Dessert, managed to find at [red]16 rue Alfred de Vigny - 75008 Paris[/red] near at Parc Monceau a new location that allows them to concentrate in the same place the set of the Men collections and Women Pre- Collections planned for the sales campaign.June 21 - 28
GOOGLE MAP >16 rue Alfred de Vigny - 75008

© Modem