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LuisaViaRoma and Unicef against Covid-19

September 02 2020

One million euros: this is the amount donated to Unicef Italy by the charity collection organized by LuisaViaRoma placed in Florence, Italy.
The event has taken place on the last 29th of august in the beautiful Capri, at the Certosa di San Giacomo and the proceeds will provide health materials and training for communities and health workers in the prevention and treatment of Covid-19.

Many VIPs took part in the precious auction in which jewels, exclusive objects and paintings of the caliber of Picasso and Mirò have been awarded, together with the piano used by Andrea Bocelli during his performance.

The event, hosted by Andrea Panconesi, CEO of LuisaViaRoma, conceived together with Paolo Rozera, general manager of Unicef Italia and Tommaso Chiabra, Fundraising Chairman of Unicef Italia, saw the participation of well-known guests, such as Chiara Ferragni, digital entrepreneur linked to LuisaViaRoma since 2009 and many more like Alessandra Mastronardi (GoodWill Ambassador Unicef Italy), Natasha Poly, Nathalie Emmanuel, Tina Kunakey, Cindy Bruna, Ezra Miller, Suki Waterhouse, Lorenzo Serafini, Lena Perminova, Hana Cross, Iris Law, Jordan Barrett, Sofia Resing, Valentina Sampaio, Ross McCall, Federico Cesari, Sophia Roe, Chiara Scelsi, Dark Wayne Santana, Stefanie Giesinger, Marcus Butler, Leonie Hanne, Jaime Xie, Cheyenne Maya Carty, Bojana Krsmanovic, Giulia Maenza, Xiayan Guo, Maya Carthy, Ludovica Frasca, Josefine Henning Jensen, Belen Hostalet, Mathilde Gohler, Clara Soccini, Eli Mizrahi

During the evening, Andrea Panconesi, CEO of LuisaViaRoma, received the first Unicef Philanthropy Award 2020 as recognition for his support.

Unicef Italy