Camera Showroom Milano, in collaboration with Confartigianato Moda, revealed the project, called Artisanal Evolution, that will start during Milan fashion week men’s, which is scheduled from June 18, a new physical event born with the aim to give a boost to sales of artisanal small and medium-sized enterprises.

Each showroom associated with Csm that has joined the initiative will present its brand, in turn, associated with Confartigianato Moda, within an exhibition space through a setup created for the occasion by Italian architects, that will be the same for all participating showrooms. The clothing collections will be exhibited with three outfits on the mannequins, while the accessory collections will be displayed on cubes.

Promoting the connection among the showrooms and all the exhibition locations, a service of six shuttles shall be established. In addition, a new map will be created and it will enable to plan travel from one showroom to other. Future projects include a launch in September of an app dedicated to the event, which will include all the necessary information and indications.

“In a time of global instability never experienced before by the sector, Confartigianato Moda could only take a step forward to compact the national fashion system of excellence and coordinate all the initiatives that can revitalize the production and promotion of Made in Italy,” said Fabio Pietrella, president of Confartigianato Moda. “The desire to create new synergies was born upstream from Milano loves Italy, a movement promoted by White Milano that brings together the main players of the Milan fashion week. This great common project will allow us to offer our contribution to support the artisan companies that represent the excellence of Made in Italy in the world,” added Gigliola Maule, president of Csm.


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Photo: Fabio Pietrella, Daniele Ghiselli, Elisa Gaito, Gigliola Maule, Francesco Casile, Frank Lubrano, Mauro Galligari