Frankfurt Fashion Week to launch a new trade show
by Modem – Posted October 24 2021
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Messe Frankfurt will launch a new trade event for the fashion mainstream segment. The event, named Val:ue, will take place together with Premium, Seek, Neonyt, and The Ground - the new fashion festival for young and consumers - at the Frankfurt Fair & Exhibition Centre from January 18 to 20, 2022, for the first time. Val:ue presents the latest looks and future-oriented trends for the coming season in the fields of men’s and women’s outerwear, shoes, leather goods, accessories and lifestyle, focusing on companies with great brand awareness and a good distribution network that position themselves as drivers of innovation in retail. Val:ue brings new visions to life with ideas for customer-oriented product developments, sustainable supply and value chains and pioneering retail concepts. Here is where the industry's key sales drivers come together to present their latest collections and rethink the future of the industry.

“With Val:ue, we are creating a new, central meeting place for the fashion world’s global players within the framework of the Frankfurt Fashion Week. Now, firmly established retail brands from the quality mainstream segment have the chance to get together there and, against the background of first-class presentations of collection highlights, find answers to the urgent challenges generated by the process of transformation currently taking place in the sector. In other words, Val:ue is rounding off the Frankfurt Fashion Week by adding an extra market segment and ensuring complete coverage of the fashion spectrum,” Claudia Franz, director brand management apparel fabrics & fashion, Messe Frankfurt, said in a statement.

Val:ue supports the 17 Sustainable Development Goals (SDG) of the United Nations for social, economic and ecological change. Reference is being made to the SDGs at the première of Val:ue and, from 2023, they will be a precondition for companies to take part.

Frankfurt Fashion Week
January 18 to 20, 2021
Frankfurt Fair & Exhibition Centre

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