Pitti Uomo 101: Sustainable Style
by Modem – Posted January 10 2022
© Modem

The fourth edition of S|Style sustainable style, the special project focusing on sustainability and innovation that has attracted the attention of the press and top international buyers since its debut. Curated by fashion journalist Giorgia Cantarini, it presents a new selection of brands scouted among young realities and the coolest designers that create and produce following eco-responsibility criteria.

The Brands: Curious Grid, Figure Decorative, Junk, Ksenia Schnaider, Maxime, N Palmer, Philip Huang, Provincia Studio, Umoja, Waste Yarn Projecton.

Curious Grid
Curious Grid is a Unisex clothing brand created through the visionary journey of passion for old vintage things. Its creations are the result of upcycling stocks of fabric pieces left over in mills, yarns that are unused at the factories. The style is classic yet modern. The brand produces one off pieces, which can have same style but not same fabrics due to its limited version of stocks get from mills.

Figure Decorative
Figure Decorative is a fashion label that specializes in outerwear, ready-to-wear, and leather goods. The project was born in 2020 with the purpose of offering the highest quality Italian craftsmanship with a contemporary, unisex and international twist. Each item is 100% hand-made, produced, and manufactured in Tuscany with upcycling sources.

From waste to junk; we are the high-grade green eyewear made with 100% recovered waste _and an extravagant respect for the planet. what we do we strive to be a green label paradigm by doing quite the unique thing; we make sure that recovered plastic finds its final home in top-shelf eyewear enhanced with the finest of precious metals. Why we are different we ensure value is added back into every pair we produce so it may never be discarded as junk ever again. our green vision; we believe that green labels should not be devoid of aesthetically radical solutions. We welcome you to our plastic rehab where eco-consciousness comes with an appetite for the extravagant.

Ksenia Schnaider has launched KSENIASCHNAIDER in 2011 to unify the idea of casual clothing, avant-garde and formal attire by being subtle with the quotes and references. Over the years, Ksenia Schnaider offered countless versatile garments perfect for conscious consumption and a busy lifestyle. The worldwide recognition has come to the brand in 2016, when Ksenia came up with the demi-denim jeans - a half-short half-pants design, which went viral after appearing on one of the street style images. In 2019 KSENIASCHNAIDER launches the asymmetrical jeans, which shock the internet once again. KSENIASCHNAIDER has own production in Kyiv and sold in 16 countries, as well as global online retailers.
Together with Kyiv and Shanghai KSENIASCHNAIDER has also presented a catwalk show at Amazon Fashion Week in Tokyo. The brand was awarded Sustainable Brand of the Year in 2018 and 2019 by Ukrainian Fashion Week committee and participated in YOOX & Vogue Italia’s The Next Green Talents 2019. Forbes USA called KSENIASCHNAIDER an advocate for sustainable fashion in Eastern Europe.

Maxime was founded by Maxime Fruit with the aspiration to translate the interior design universe onto the modern menswear wardrobe. Focusing on exceptional fabrics, subtle detailing and simplistic silhouettes, the brand proposes a controlled assembly of practical, timeless pieces with an artful versatility. Maxime’s editions are responsibly designed with the idea of comfort being fundamental, uncompromising a certain effortless elegance and sophistication.

N Palmer
N Palmer explores repurposing vintage fabrics through innovative textile techniques and contemporary design. Nicholas Palmer, a 2018 graduate of the Central Saint Martins’ MA Fashion Programme, launched his eponymous brand in the summer of 2020. In his designs, he pays attention to an understanding of construction and to the history of the vintage pieces he uses within his garments. Palmer's vision for creating stylish, fashion-forward menswear, together with his appreciation of the history of fashion and of the opportunities afforded by new construction technologies, is what deeply inspires him to design. In 2014 Palmer graduated from Parsons in New York with a BFA in Fashion Design. The same year, he was honoured with a CFDA+ certification for Exemplary Graduating Talent in Menswear. Before launching his own label, Palmer gained experience working with designers including Ralph Lauren, John Varvatos and Coach.

Philip Huang
Philip Huang produces clothing that merges indigenous knowledge from artisans in the Northeast of Thailand with contemporary design to create versatile modern clothing with an artisanal touch, using plant-based natural dyes, organic fibers, hand-made textiles and accessories. A commitment to sustainability is at the core of its business, centered around the preservation of craft in communities the brand works such as the “Indigo Grandmas” of Sakon Nakhon whose knowledge of deriving natural dye from indigo plants and other natural materials such as red clay and pradu (rosewood) has been passed on for many generations.

Provincia was launched by Serena Novello in 2020, with the idea of experimenting with material and craftsmanship of the italian territory. The brand offers a vaste range of garments for everyday and evening wear occasions focusing on luxury details with a genderless approach.

Umòja which means "unity" in the Swahili language, is 100% Plant-based sneakers which combine African traditional know-how and innovative textiles in an attempt to provide green alternatives in the very opaque textile industry.
Its collections have been created to be the all-time sneaker of our wardrobes. And their vintage style has been inspired by the 90's sneakers. The sneakers have been designed to showcase the luxury and quality of each material and each natural colour.
The brand chooses not to use synthetic materials nor plastic or recycled plastic nor chemicals or metals. It replace them with 100% plant-based raw materials, which are totally environmentally friendly. Umoja only uses four raw materials which are: biological cotton, linen, hemp and hevea milk from the rubber plant. They are raw, natural or dyed with plants and minerals without chemicals, and are all handcrafted.

Waste Yarn Project
Waste Yarn Project produces garments, each has a different combination of yarn and colours, always determined by the supply of surplus yarns. Each finished piece is therefore a unique design and numbered to reflect that.

Read the interviews of Curious Grid, Figure Decorative, Junk, Ksenia Schnaider, Maxime, N Palmer, Philip Huang, Provincia Studio, Umoja, Waste Yarn Projecton

Courtesy image of Curious Grid

© Modem