From July 15 to 18, 2022, the former La Plage Miami showroom will be officially present as a Boutique Trade Show at Miami Swim Week, which welcomes more than 5,000 visitors from 15 different countries every year.. The trade week held in Miami Beach remains the target destination for buyers of cruisewear, swimwear, beachwear, accessories and ready-to-wear summer collections. The La Plage Tradeshow, launched in 2019 by My Fashion Agent and its founder Marc Merklenwill, will take place at the Boulan South Beach in multiple Penthouses of the Hotel. The venue was selected for its minimalist and refined scenography and proximity to all of the Miami Swim Week trade activity. “I am excited to watch La Plage grow into a boutique tradeshow focusing on a well curated selection of brands," said Merklen.

Since 2021, La Plage Miami is labeled France Relance Export, which allows French brands wishing to expand internationally to obtain grants "Cheque Relance Export.” It is a concrete financial support for brands to conquer the international swimwear market and promote French trade.

The featured brands during this edition: Beliza, Camalya, Carine d’Yrsan, Maiô, Khaven, Golden&Silver Paris, Iguazu, Hanane Hotait, Joacy, Khaven, Kilometre Paris, Luz Collections, Maiô Paris, Musu, Ron Dorff, Sanabay, Seass, Van Palma, Wi-Paris, Zag Paris, Maison De Kerdoret.

La Plage Miami
July 15 to 18, 2022
Boulan Hotel South Beach
2000 Collins Ave, Miami Beach
FL 33139 Miami

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