Premium Group strengthens partnership with Joor for the fully hybrid trade shows
by Modem – Posted June 30 2022
© Modem

Joor, the digital wholesale platform and data exchange and Premium Group, have renewed their partnership to power the SS23 Premium and Seek trade shows through Joor’s digital platform, underpinning their belief in the power of a hybrid approach to wholesale. Buyers can discover, therefore, the full Premium and Seek portfolio of brands both in-person and online 24/7 by visiting Joor Passport, Joor's digital trade show destination.

Premium and Seek will be held from July 7 to 9, 2022, together with two new format: The Ground, a d2c creative platform for brands and consumers to meet, connect, and collaborate through one-of-a-kind experiences, engaging content, and innovative products; and Fashiontech, features masterclasses and panel discussions from the fashion industry’s most brilliant minds. A calendar of content includes deep dives into strong, successful, and sustainable strategies. As part of the content offer, Joor will facilitate a masterclass on "Digital Wholesale" and a future-looking roundtable discussion with four leading fashion brands on the Fashiontech stage.

Throughout the duration of the show, buyers and visitors will have the ability to shop via the Premium Group mobile app. By simply scanning a brand’s corresponding QR code, visitors will link to the brand’s custom profile on Joor Passport and be able to shop collections directly on the platform. Joor Passport will also extend the duration of the shows by up to three months, allowing brands to continue wholesale selling digitally outside the window of the physical show.

Premium and Seek shows
July 7 - 9, 2022
Messe Berlin

The Joor Passport digital shows
June 28 - Aug 19, 2022
Joor Passport & Premium Group

© Modem