Pitti Uomo is gearing up for its 103rd edition running from Jan. 10 to 13 with 759 confirmed exhibitors suggesting a positive growth in the Italian menswear fashion. In fact, according to data presented by the Confindustria Moda, in the first seven months of 2022, the sector increased on foreign markets, exports grew by +6.0% compared to the same period in 2021, making a total of around 4.1 billion euros imports by +28.6%. The top destination for made in Italy menswear was Switzerland, an increase of +2.7%, confirming its position as a strategic logistical-commercial hub for the main sector designer labels, absorbing 11.9% of the Italian men’s fashion total. The United States registered a significant growth of +46.7%, with a total of 390 million euros (9.6% of the total), while China showed a fall in Italian sector exports of -12,6%.
The number of companies that have confirmed their presence during the next edition of Pitti are also growing compared to last year (680 exhibitors). The winter edition of the menswear trade fair, which will be held from January 10 to 13, 2023 will involve 759 brands in total
40% of which from abroad. All the brands participating in Pitti Uomo 103 are also showcasing their collections on the Pitti Connect digital platform. Some important new features will trace a new and multi-faceted exhibition itinerary inside the Fortezza da Basso with new sections. The I Go Out section returns and joins Fantastic Classic, Futuro Maschile, Dynamic Attitude, Superstyling and the special project, S|Style sustainable style, dedicated to responsible men’s fashion. Plus, there are two new special areas dedicated to design and to the world of pets.
The winter trade fairs’ theme, “Pittiway,” transforms the Fortezza da Basso into a jungle of visual information, between interactive kiosks, led strips and lighting that light up the evening hours, with a series of settings curated by the architect Alessandro Moradei.
At this season the chapter of international collaborations sees the return of Scandinavian Manifesto and two new creative projects from Japan. The J Quality Factory Brand Project brings together eleven J Quality-certified Japanese manufacturers that have invited Yuya Nakata of the Postelegant brand as design director for the occasion. Instead, the Japan Leather Project showcases six leather industry brand leaders selected by Jila, or Japan Leather and Leather Goods Association.
The special events will be Martine Rose’s runway show on January 12 as guest designer and Jan-Jan Van Essche’s presentation scheduled for Wednesday January 11 as designer project. In addition to Pierre-Louis Mascia, that will celebrate fifteen years of partnership with Achille Pinto trough an installation and event on January 11 at Palazzo Antinori, and British artist and designer Luke Edward Hall, who will reveal for the first time a dedicated installation inside the Sala delle Nazioni presenting his Chateau Orlando fashion brand.
Also noteworthy is the return of Histores, the association of around 45 multibrand stores expanding across Europe with the addition of Braun Hamburg, that will present a space dedicated to exclusive capsule collections with Valstar, Kired, Fedeli and Red.
Hindustrie, the association's private label, expands on its initial knitwear offering with a focus on cashmere, and adds to the Histores man's wardrobe range with trousers and accessories.
Finally, Pitti will also launch two new sections, The Sign dedicated to design objects and Pittipets, an exclusive space to accessories and lifestyle products designed for the animals.
Pitti Uomo 103
January 10 – 13, 2023
Fortezza da Basso
viale Filippo Strozzi 1
50129 - Florence
More on Modemonline:
Jan-Jan Van Essche will be the Designer Project of Pitti Uomo
Pitti Immagine unveiled the theme of the winter 2023 edition
Martine Rose is Pitti Uomo 103’s Guest Designer
Photo: Martine Rose SS23
