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Year two of the “New Era” closes
by Modem – Posted December 31 2022
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Year two of the “New Era” closes at the same time as a source of light and positive energy of the Fashion World and Culture sadly extinguishes. Vivienne Westwood nurtured and transmitted this light and energy throughout her personal history and through her unique professional, political and environmental activism.

For her choices, her constant attention and the consistent activity that she carried out by promoting the values of sustainable development, Vivienne Westwood will continue to be present by our side as a reference and as an example of the Fashion Industry's identity

Our thoughts are with her family, friends and collaborators.

This month the man has taken his first 'big step for Humanity.'!

On December 19, after more than 4 years of negotiations, Huang Runqiu, the Chinese president of COP 15 , officially announced that 190 countries around the world had adopted a historic agreement to try to halt the destruction of biodiversity and resources essential to humanity.

75 percent of the world's ecosystems are altered by human activity, more than a million species are threatened become extinct, and the world's prosperity is at risk. More than half of the world's GDP depends on nature and its services.

Called a 'weapon of massive destruction' by the U.N.'s president, humanity has sanctioned now the 'peace pact with nature.'

The main resolution is to restore and protect 30 percent of the planet's degraded lands by 2030 and to halve the risks from pesticides.

The text was also praised for the guarantees offered to native peoples, custodians of 80 percent of the Earth's remaining biodiversity. The agreement calls for "at least $20 billion" in annual international aid for biodiversity by 2025 and "at least $30 billion by 2030."

In 2022, the Showrooms and Trade Shows have gradually reconstituted the favourable dimension for the activities and physical business exchanges with the buyers and media during the territorial sessions of the collections presentations and sales campaigns.

Now, we feel a return to normalcy even if, still in September, a part of the public has been hindered in moving from the East to the West and vice versa. All indications are that this situation will evolve positively as early as this coming season.

The presence of new designer brands on the fashion market is being consolidated and they are becoming increasingly popular due to the interest of buyers and the consumer audience. Original aesthetic and fresh identities that integrate and measure themselves on the values of sustainable development as well as on the criteria of transparency and traceability of the collections.

An ongoing evolution that can only establish itself as a widespread trend and stimulate the entire buying's public to consider it as a choice capable of producing a new stable economy.

An evolution that is coherently framed in the dynamics of the historic agreement that was signed by COP 15.

The coming year will be for all of us a consistent one in line with the 'peace pact with nature' at least that’s what we wish for.

Happy end of year 2022 and best wishes for 2023

Ezio Barbaro
Publisher and Modem & Modemonline Founder

© Modem