Cfs Hub designers set to showcase phygital couture collection at Galeries Lafayette during the upcoming Paris Couture Fashion Week. Paris Couture Week is one of the most highly-anticipated events in the fashion world and this year designers from the Cfs Hub will be showcasing their latest creations at the Paris Couture Week, starting on January 23, which will take place at the Galeries Lafayette Champs-Elysées. Cfs Hub is taking the traditional runway show to the next level by offering a mixed-reality experience for attendees.
At the beginning of January Spin by lablaco, launched its first digitized retail experience called Web3 Fashion: The Origin StoryWeb3 Fashion, a new reality for circular retail, displaying the phygital work of Cfs Hub fashion and science catalysts in a meta-retail exhibition organized by Spin at Galeries Lafayette Champs-Elysées. Thanks to vr technology, the Galeries Lafayette Champs-Elysées atrium has been recreated in a vision of the future, where nature is the protagonist. The selection of 37 participating designers and innovators share a common thread: their process and products activate the digitized circular economy. The mixed-reality exhibition is curated in three chapters to experience in ar and vr: The Dream, New Perspective, Come to Life.
The exhibition has been a huge success so far, giving attendees a preview of the shift to the world of Web3 from Web2. Using cutting-edge technology such as augmented reality and virtual reality, they are able to try on dresses and accessories without the need for physical fitting rooms which saves resources and makes the shopping experience more immersive and efficient.
The participating designers are showcasing previews of their collections on Spin at the Paris Couture Fashion Week. They will share an ingenious approach to presenting couture through the use of Web3 technologies such as Nfts, phygital fashion, ar, and vr as a new, better, and more sustainable alternative.
Using Spin at Galeries Lafayette Champs-Elysées, customers are able to receive digital ownership of the 3D digital twins of the couture pieces in the Spin Vault (the equivalent of a crypto wallet) that unlock made-to-order purchases of their physical counterparts using fiat currencies or cryptocurrencies via Crypto.com. To avoid dead stock, all creations are ethically made-to-order as phygital Nfts, including both 3D digital twins and physical garments with global home delivery. Items can also be purchased purely digitally as digital Nfts.
Here are the 37 designers showcasing their phygital couture collections: 8IGB community clothing, Acbc, Dressx, Against Medical Advice, Agraloop, Altmat, Auroboros, Bettter, Chulaap, Coloreel, Coronet Spa, Dhruv Kapoor, Eos Global, Evolved By Nature, Grace Ling, Haus Of Stone, Heartdub, Iamisigo, Joao Maraschin, Lukhanyo Mdingi, Material Experience Center, Miss Sohee, Mlln, No Sesso, Nous Étudions, Orange Culture Nigeria, Piacenza 1733, Published By, Raquel De Carvalho, Renewcell, Scry™️ Official, Tokyo James, Tombogo, Untitlab, Vaqar, Weinsanto, Scotomalab, and Wilsonkaki.
“Spin's digital twins push the boundaries of reality, helping us further what’s humanly possible but the most important part in this pivotal point in history is that it helps us move forward more suitable helping reduce the effect our passion and love for fashion has on world at large, assisting in cutting so much inefficiency that lead to waste," said Tokyo James.
Photo: Spin+Cfs Hub Web3 Fashion:The Origin Story phygital drops feat. Miss Sohee, Vaqar, Raquel de Carvalho, Joao Maraschin
