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Miamilano, a new pre-collections trade show born in Milan
by Modem – Posted March 24 2023
© Modem

Miamilano is a new exhibition concept, sponsored by the Municipality of Milan, the Lombardy Region, YesMilano and supported by Confartigianato moda and Camera Showroom Milano, dedicated to the universe of women's pre-collections, accessories, beachwear, and resorts. The event will take place during the Milan fashion week in June and January each year. The first appointment will be from June 18 to 20, 2023, in the Palazzo Giureconsulti headquarters in Piazza dei Mercanti, showcasing a selection of 70 womenswear brands.

"The need to expose in June and January of each year arises from the production needs of manufacturing companies, which are forced to face continuous delays, both by fabric manufacturers and factories," said Mauro Galligari, communication director of Miamilano. "In order to avoid delays in their deliveries, the need arose to release their women's collections earlier. In order to avoid delays in delivery, came specific needs to get their women's collections out earlier. In practice, on the same dates as the men's collections. From this, the idea arose to create Miamilano".

© Modem