The 2023 edition of the Salone del Mobile, entitled "Future Laboratory", looks at future challenges, unveiling the latest trends on the technological front, between experimentation and innovation.
The Turkish studio Nohlab, founded in 2011 by Candas Sisman and Deniz Kader, was called for the first time in Italy from Meet Digital Culture Center, the International Center for Digital Art and Culture born in Milan with the support of Fondazione Cariplo, and the National Museum of Digital Art (Mnad) to present Everything (2021), an immersive installation. The project unfolds between environmental video art and digital design, creating a bridge between digital and physical reality through immersive video installations, in which sound design is articulated as an additional narrative element. Everything (2021) is a 12.30-minute immersive experience that portrays everything as it appears, questioning human existence and suggesting new possible interactions.
The Torre Velasca, a symbolic building on the Milan skyline, is the spokesperson and origin of the first digital installation of the FuoriSalone, a digital experience designed by designer Elena Salmistraro and realized by Hines in collaboration with Interni. A project that suggests a new way of experiencing places, making them phygital and releasing their revolutionary potential communicative. The designer proposes a version of the Torre Velasca wrapped in a suit of woven yarns, a striking colorful weave that extends from the base to the top, easily accessible via a QR-Code. In an immersive journey, the yarns, like currents of air and thought, flow from the urban fabric winding along the 106 meters of the Tower to give rise to a tangle of human connections: an intricate web of life and vibrancy that fuses the city and the architectural structure into a single soul. It is an experience that offers different stimuli: triggering contaminations between different knowledge and disciplines, inspiring connections between places and people, and projecting everyone's imagination toward new paradigms and interpretations of reality. With the installation "Torre Velasca QR Code: Quick Re-Evolution Code" reality and imagination intertwine weaving new and evocative urban and architectural configurations, challenging the laws of matter, space and physics.
The reflection on the confines between nature and artifice, reality and fiction is the heart of the installation Meta-physical, by design brand Jcp universe, which expands in the virtual world, through the construction of its first owned metaverse and the creation of furnishing products in the form of Nfts-non-fungible tokens. In a virtual space inside the Teatro Arsenale, the brand creates a visual, narrative and semantic imaginary through the original creative vision of Argentinian digital artist Eliseo H. Zubiri, and orchestrated by the eclectic creative direction of the Ctrlzak Studio.
Stark, the company specialized in creative design and advanced technology, brings at the Aquario Civico “Trame”, a dynamic and participatory installation in collaboration with architects Alice Buroni and Gloria Lisi together with Alex Buroni, portraying the landscape of the encounter between living beings. An immersion into the suggestive metamorphoses that relations between actions can originate.
Nature and hi-tech are combined in Shaped by Water, an immersive experience exhibited at Garage 21 exploring water as a source of inspiration for design. Co-created by Ivy Ross (Vice President of Hardware Design) and her design team in collaboration with the water, light, and sound artist, Lachlan Turczan.
The fast-growing consumer electronics company Tcl presents the exhibition at the Design innovation center-Dic «Elements-Tcl Green horizon», a journey through the elements of nature, highlighting how the environment is a source of inspiration, creativity, and innovation. The exhibition starts with the #TCLGreen Sculpture, a unique art installation created by Kevin Chu, a renowned artist and Royal Institute of British Architects member. The art pieces feature eco-friendly physical and interactive art, with discarded electronic circuit boards used as cladding materials and presented as digital grass blades.
Photo: the digital installation Torre Velasca QR-Code
