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Prada strengthens its partnership with Unesco for the Sea Beyond project
by Modem – Posted June 28 2023
© Modem

The Italian fashion Group strengthens its partnership with Unesco for the Sea Beyond project, an educational programme to raise awareness on sustainability and ocean preservation. They have been developing the partnership since 2019.

As announced in Paris, during the General Assembly of the Member States of the Intergovernmental Oceanographic Commission of Unesco, the Italian fashion Group has announced the important commitment to donate 1% of the proceeds of the collection Prada Re-Nylon to support and further develop the Sea Beyond project. With the substantial increase in resources, the initiative will benefit from an expansion of its areas of intervention: the educational activities will be accompanied by the support for scientific research and the development of humanitarian projects connected to the protection of the sea. At the same time, a two-year program of ocean education activities, which will be led by the Group and by Ioc/Unesco under the new collaboration agreement.

“What we want is to live in harmony with the sea and, to achieve this, we must know it," commented Vladimir Ryabinin, assistant director general of Unesco and Unesco/Ioc Executive Secretary. "That’s why ocean education is a major factor in the success of the Decade of the Sea. Thanks to an open and effective collaboration with the Prada Group we are disseminating valuable knowledge about the sea to students from all over the world: an important contribution to promote the principles of ocean education!”.

“It is essential to understand that without education and culture it is not possible to bring about real change," has declared Lorenzo Bertelli, head of corporate social responsibility of the Prada Group. "We must invest in dialogue with the new generations, to build a more sustainable future and take care of the ocean. Unesco is the only United Nations agency to have a mandate for ocean science and education: the Intergovernmental Oceanographic Commission has the great ability to reach and engage different audiences and bring them on board in this effort. I am proud to continue this journey together”.

The new agreement will see the creation of an Office of Coordination of the Decade of the Sea a Venezia part of Unesco Regional Office for Science and Culture in Europe and of Office of the Unesco Intergovernmental Oceanographic Commission on Ocean Literacy.

www.pradagroup.com

Photo: Courtesy image of Prada

© Modem