White Milano, the leading womenswear tradeshow and one of the most dedicated display area for ready-to-wear and couture fashion anticipated events of Milan Fashion Week, will host more than 43 designers in this year’s edition.

From September 22 to 25, 2023, in the heart of Milan’s Tortona Fashion district, international buyers will scout the exclusive Saudi showcase for the second consecutive year, with the event serving as a unique touchpoint between promising Saudi designers and influential fashion buyers and industry Nouf Alsudairi decision-makers.

The event, born out of a collaboration between White Milano and the Saudi Arabian Fashion Commission, will have a dedicated display area for ready-to-wear and couture fashion as well as jewelry, fragrance, and accessory labels from Saudi’s local talent pipeline.

The brands taking part in this year’s Saudi 100 Brands showcase include Nouf Alsudairi, RBA NY, Mazroud, Uscita, Sarah Intabi, Nh_designer, Vaya Fashion, Ashwaq AlMarshad, Renove fashion by Najlaalmansour, Agmarat, AlMaha Designs, Dananeer, Dar bella fashion house, Ivori fashion, Mona AlShebil, The Dropped Collection, The Naqadis, The untitled project, Rosa Canina, Yataghan Jewelry, Jayla, Sajas.

Alongside these there will also be a selection of emergent designers, such as Rebirth, La Precieuse, Derza, Nan, Reema Bawardy Noura Alghilaisi, Khharaz by Shamma, Haifa AlHumaid, and Tala Abu Khaled’s Rebirth. Rebirth is a unisex, ready-to-wear brand with a mission to produce 100% of its garments in Saudi Arabia by 2025. Its Spring/Summer collection will celebrate the versatility, craftsmanship, and creative possibilities of natural fibers.

“White Milano is one of the most important events on the fashion calendar for emerging brands looking to make it big,” commented Burak Cakmak, ceo of Saudi Arabia’s Fashion Commission. “With growing consumer and investor interest in Saudi fashion globally, our designers are excited to connect with buyers to see where the most exciting new opportunities to pursue are.”

Saudi 100 Brands @ White Milano
September 22- 25, 2023
Padiglione Visconti
via Tortona 58
20144 Milan

Photo: The Naqadis. Courtesy of White