The Altagamma Club arrives in Tokyo, reuniting all the Altagamma members present in the Japanese capital at the residence of the Italian Ambassador to Japan, Gianluigi Benedetti. The event bears witness to the solid partnership between Altagamma, the companies that represent Italian excellence and our country’s diplomatic network. The Altagamma Clubs is a collaboration between the Ministry of Foreign Affairs and International Cooperation (Maeci) and the Foundation to promote Italian-made excellence around the world. The Altagamma Club Tokyo is the fifth network joining the Club in the United Arab Emirates, which opened in Dubai in March 2023, the U.S. chapter, which opened in New York in 2022, the Chinese club, launched in Shanghai in 2019, and the Dutch club, established in Amsterdam in 2018. The project is strongly desired by the chairman of Altagamma, Matteo Lunelli, to support the internationalization of Italian firms and the value of our country’s exports, which make up 50% of the luxury industry’s turnover.

“The creation of the Altagamma Clubs is to help raise the profile of our outstanding brands. With increasingly young Asian consumers now well to the fore (Asian citizens now account for 40% of global consumption), and a market that Altagamma estimates will grow by +10%, it is vital to build on our brands’ narrative in synergy with the Italian Diplomatic Network,” said Stefania Lazzaroni, general manager of Altagamma. “The direct involvement of Members will be essential, as well as that of Japanese partners and institutions, in order to boost synergies and business opportunities.”

The new Japanese club aims to promote Italian creativity, quality, excellence and lifestyle in a region where the luxury segment plays an important role. According to the Altagamma Consensus estimates for the personal luxury goods market in 2023, driven by short-haul Chinese and Korean tourism, the Japanese market is expected to grow by +10%, confirming the country’s standing as a prime focus for high-end brands, which here tend to concentrate more on the offline channel, enhanced by hospitality experiences. Taking into account the purchases made by Japanese citizens abroad, analysts expect to see a resurgence in consumer confidence, with the growth rate doubling, up 9%.