Supreme Women&Men Düsseldorf, with its location on KWS, confirms its position as meeting point for many protagonists in the fashion industry during the Düsseldorf Order Days. The order fair with its location represents an important added value and business hub for a content-rich business exchange, concentrated order activity and a continuous industry get-together that is maintained over all four order days. Buyers and visitors met at KWS 117-119, to coordinate upcoming appointments and exchange ideas.

"We are visible and approachable for the industry during DFD! We have our ear to the market, we are right in the centre of things instead of just being there," said Aline Müller-Schade, managing partner of The Supreme Group.

The four order days of Supreme Women&Men Düsseldorf from July 26 to 29, 2024 have shown a clear picture of the industry. Many players started the order season with a positive mood. The visitor numbers on the exhibition floor confirms this. Tradition-
ally, Sunday is the strongest day. However, many high-calibre customers already found their way to the exhibition space on Friday, which continued on the following days until the trade fair closed on Monday.

Supreme Women&Men Düsseldorf welcomed an increasing number of visitors from foreign buyers and distributors, including from the USA, Canada, Taiwan and very noticeably from the Ukraine. It is interesting to note that more Austrians and customers from southern Germany also found their way to Düsseldorf to not only view but also place orders. Strong presence also for the "next generation", not only new buyers but also the next generation of existing retailers.

"We operate in Düsseldorf and Munich in markets that function quite well and can therefore represent an interesting spectrum of brands. As a team, we think conceptually and are close to the needs of our customers, which include not only exhibitors but also retailers. We provide the communication platform and working basis. Anyone who still designs and orders product ranges remotely will not work in the long term and certainly not in the short term. The industry needs dialogue and strategic discussions more than ever. It's about new impulses and their implementation," commented Aline Müller-Schade.

Düsseldorf was the start of the order season. Supreme Women&Men Munich, with its almost 800 collections, will close the order season from August 10 to 13 at the MTC world of fashion, House 1.

For more information visit www.thesupremegroup.de