After two years in which Vestiaire Collective banned over 60 fast fashion brands from its platform, the company is taking another step in the fight against overconsumption by collaborating with influencers and their communities to fight fast fashion, considering their immense power in shaping consumer habits.

This decision comes in the context of the unanimous adoption of the Anti-Fast Fashion Bill by the French National Assembly on March 14, 2024. The bill proposes to ban any advertising made by brands or influencers linked to fast fashion marketing.

Vestiaire Collective invited influential content creators to join its 6-month education programme, bringing millions of followers for the journey. They'll learn about the marketing tricks fast fashion brands use, and how these tactics fuel overconsumption and overproduction.

The pioneering programme includes a series of interactive discussions, an educational masterclass video, and a field trip to a clothing landfill site.

Together with the FMC (French Federation of Circular Fashion), Vestiaire Collective is asking the French Senate to resume work on the bill currently awaiting its final revision. This would strengthen the company's commitment to pushing for decisive action to reshape the industry.

«With this campaign, Vestiaire Collective is taking bold steps to tackle one of the main promoters of fast fashion, namely influencers," said Dounia Wone (pictured below), chief impact officer of Vestiaire Collective. "We decided to use their social channels to reshape the narrative. This initiative is part of Vestiaire Collective's broader mission to change the way people consume fashion and promote industry-wide reform that goes beyond any legislative requirements. We truly believe that with the right tools, influencers can become leaders of change."