Edition number 99 of Micam Milan, the international footwear trade fair scheduled at Fiera Milano from February 23 to 25, 2025, will focus on innovation and sustainability and present 853 brands, 415 Italian and 438 international from 28 countries.
In this edition, the fair will feature the latest innovations from the world’s top international companies along with a wide representation of all the Italian manufacturing districts that make Made in Italy renowned worldwide.
The presence of excellent Italian and foreign companies, that continue to choose Micam Milano as their exclusive showcase, confirms the confidence manufacturers have in the event’s formula.
“With its extensive exhibition offering and an important program of events, Micam is the best response to a challenging period for the footwear industry,” said Giovanna Ceolini, president of Micam and Assocalzaturifici. “2024 ended with a decline in exports (-8.4% in value) and turnover (-9.4%), along with a drop in production. However, forecasts indicate a gradual market improvement by the end of the year, with recovery prospects driven by the industry's capacity for innovation and resilience. In this context, Micam reaffirms its status as an unmissable international event, a key reference point for brands, buyers, and professionals from around the world. The confidence in exhibiting companies in the trade show is evident in their participation, demonstrating how Micam serves as a strategic platform for developing new business opportunities and tackling market challenges with momentum.”
February edition will be a celebration of September's 100th anniversary. "We are all aware of the importance of the hundredth edition that awaits us, an occasion to celebrate the history of an extraordinary event that has, in every edition, accompanied the companies of the footwear sector onto the international stage of excellence and entrepreneurial spirit through a complex yet highly rewarding journey," states Giorgio Possagno, chief executive officer of Micam.
Returning in this edition is the Micam X area, the innovation hub of Micam Milano, curated by Spin360, which is once again dedicated to important aspects of product evolution. The space will again focus on four key theme areas, Art, Fashion, Heritage and Future, Trends and Materials, Sustainability, and The Future of Retail. These themes will be explored by industry professionals and recognized global experts.
Future of Retail, a space focusing on innovative ideas that will shape the future of retail, will host four companies proposing advanced solutions of interest to the footwear sector, with a focus on 3D technology. The leading companies this year are: AQuest, a Creative Production & Technology Company; Proke, a precise and fast remote measurement service; Threedium, the world's leading 3D and AR platform for Revenue Growth; WoV Labs, with their proposal for a Digital Product Passport.
The Italian Startup area provides a stage for young Italian companies to create a series of unique, original proposals. The area is set up in collaboration with StylelT with the support of Ice and Maeci, and the start-ups presented will be: Lubello, RE49, and Yush.
Also present in this edition will be the Academy Area, a space designed to immerse young people in the world of footwear. The Academy will unfold through a series of initiatives organized to offer the opportunity to explore the footwear industry in all its facets, from design and the techniques of shoe creation to the customisation of accessories. On display will be the craftsmanship of young artisans and their know-how, ready to inspire future generations through an initiative curated by Alessandro Zannoni.
Furthermore, confirming Micam's strong commitment to education, the education panel, which will take place on Tuesday, 25 February at 11:30 in MicamX, will feature the great Ferragamo through the narrative of Stefania Ricci, director of the Ferragamo Museum and head of cultural events worldwide.
The Emerging Designers area will once again host 12 creatives from all over the world selected by a jury of fashion industry experts. Sustainability and originality are the keywords of the collections presented: recycled or recyclable materials and attention to the production chain, as well as style and personality, are just some of the features of the shoes that will be on show. The creative designers who will be featured in the upcoming edition of Micam are: Daphne Wattiez (Akvo brand), Ardemia de'Gennaro (Ardemia brand), Guido Aldera (Babù Milano brand), Cecilia Bringheli and Sibilla de Vuono (CB Made in Italy brand), Cristiano Magnoni (Crimagno Earth brand), Giacomo Morelli (Gio*Milano brand), Guillaume Mesly d'Arloz (Meeko brand), Corine Ferrer (O.Sur brand), Francesca Parisi (Parisy brand), Sabina Teruel (Sabinis brand), Alberto Tassinari and Francisco Batta (Sistta brand), Lello Romano (Sneark brand).
MICAM Milano 99
February 23 - 25, 2025
Fiera Milano Rho
Photo: Press Conference Micam 99
