Modem is proud to present Paris-based creative director and photographer, Eva Losada, also known as Eva Al Desnudo, whose captivating self-portrait, "What Remains" (2024, Paris), graces the cover of the Modem Map Paris. Known for her striking approach to fashion photography, Eva Losada challenges the boundaries of conventional beauty, capturing raw emotion and powerful narratives in her work.
Her photography creates a distinct style that explores dualities in the human form and transformation. Through her lens, Eva reveals the complex interplay between identity, freedom, and empowerment, portraying the body as a canvas for self-discovery.
“My imagery blends nature, avant-garde fashion, and surrealism to explore dualities, using contrasts in texture and colour to provoke emotional responses and spark dialogue on self-expression and identity”, Eva explains. Her work invites viewers into a deeply personal space, where vulnerability and strength coalesce to create unforgettable, powerful imagery.
Eva has made a lasting and profound impact on the fashion world. Her collaborations span an impressive roster of renowned retailers, including Ssense, Goat, Dover Street Market, Machine A, H Lorenzo, Gr8, and Boon the Shop, and her work has graced the pages of major influential publications like Vogue, i-D, Dazed, Another, Love, Highsnobiety, Schön, and Hypebeast. Her impressive portfolio includes high-profile brands such as Nike, Dior, Dries Van Noten, Dsquared2, Loewe, Balmain, Adidas Y3, Ambush, Apple, Swatch, Holzweiler, Viviers Studio and many others.
Through her work, she continues to challenge and redefine the narrative of what true beauty is. Her unique visionary approach urges us to look beyond appearances and to connect with deeper truths about identity and acceptance.
In celebration of Eva's selection for the FW25 March Modem Map cover, we had the pleasure of speaking with her.
INTERVIEW with Eva Losada
MdM: You’ve spent years behind the camera at Fashion Week, capturing incredible moments, and your distinctive style didn’t go unnoticed. Over time, you’ve evolved into a muse yourself. How does it feel to now find yourself in front of the camera or sitting in the front row at fashion shows?
Eva Losada: It all happened really naturally. From the very start of doing fashion weeks, I was shooting street style, and other photographers started taking photos of me, too. I still remember my first day at fashion week—without expecting it, I ended up in all the major publications the next day. After that, I was photographed multiple times for editorials and even a couple of commercials. I think people in the industry were intrigued by my style early on because it stood out from what was typically seen at the time. That helped open doors for me—not just in attending shows but also being dressed by brands. One of the most emotional experiences for me was modeling for the MM6 campaign a few years ago, shot by Sharna Osborne. That led me to Margiela, and since then, I’ve attended several shows, including the co-ed, artisanal collections, and MM6. Getting to do fittings at my favorite brand’s headquarters was something I had always dreamed of.
MdM: The image for this FW25 Modem Map cover is a recent self-portrait taken in Paris. Could you tell us a bit more about how this project was born?
Eva Losada: This self-portrait was originally created as part of the artist guest promotion series for Sole DXB, a festival I’ve been attending and collaborating with for years. I had so much fun experimenting with it. I’ve always loved dressing up and creating bold, impossible looks. From a young age, I’ve been drawn to the extreme, the dramatic, and the avant-garde—it’s in my nature. I love pushing aesthetics to their limits, whether it's through fashion or lighting, and playing with strong contrasts and theatrical elements. Sometimes, I turn the camera on myself to explore these ideas up close and personal.
MdM: Your photography often explores themes of identity and self-expression. What do you think draws you to these topics?
Eva Losada: My interest in identity and self-expression comes naturally. It’s deeply rooted in my upbringing. My family has always stood out in one way or another. On my mother’s side, my aunt lived in 80s London, and my mom and grandparents were incredibly forward-thinking, always challenging social norms in Spain, especially during and after the dictatorship. On my dad’s side, they’re all artists. Growing up in this environment, identity became a key part of how I saw the world. I’ve always experimented with aesthetics, constantly pushing the boundaries of self-expression—whether in my personal style or in the way I think. It’s something that translates directly into my work.
MdM: How do you think creativity is in the current fashion world and how has it shifted over the years?
Eva Losada: Right now, the industry feels very product-driven. Many brands have shifted towards safer, more commercial imagery, prioritising sales over creative risks. This trend has also reflected in photography, with many campaigns now being minimal, often shot against plain white backgrounds. I grew up inspired by Galliano's era at Dior, where fashion was theatrical, dramatic, and deeply artistic. That sense of fashion as a visual narrative and an emotional experience is something I hold dear. While the industry has evolved, I hope we continue to find ways to celebrate fashion not just as commerce, but as a true form of artistic expression.
MdM: As a photographer known for pushing boundaries, do you ever feel limited in your creative expression by the expectations of your audience, or do you find that these expectations fuel your artistic drive to something even bolder?
Eva Losada: At times, certain expectations can feel limiting, but I believe there are always ways to push creativity—whether through personal projects, editorials, or simply finding moments of freedom within commissioned work. I’ve been fortunate to collaborate with clients who trust my vision and allow me to fully express myself, which is something I deeply value. I also step in front of the camera myself, not just for self-portraits but also as a subject for other photographers. Experiencing both sides has given me a deeper understanding of creative expression. This ongoing dialogue between control and surrender fuels my work and artistic voice, pushing me to explore new ways of storytelling.
MdM: Where do you see yourself and your work in the future? Are there any specific projects or new areas of creative exploration you are particularly excited to dive into?
Eva Losada: I see my work expanding into new creative territories, allowing me to evolve both artistically and professionally. Right now, I’m in an exploratory phase—experimenting without pressure, letting ideas unfold organically before sharing them with the world. Some projects need time to grow in their own space before being seen, and I’m really enjoying that process.
For inquiries, reach out via email or follow her journey on Instagram @eva.al.desnudo.
www.evaaldesnudo.com
Modem Map Cover - Photography shot by Eva Losada aka @eva.al.desnudo in Paris, France in 2024.
Model: Eva Losada
Styling & Make-up: Eva Losada
Designer: MM6
